--- title: AdGrid Campaign Manager Overview | Flyweel Docs description: Review Google Ads, Meta Ads, and TikTok Ads campaigns in one grid with consistent filters, metrics, and account context. url: "https://www.flyweel.co/docs/features/adgrid-campaign-manager" type: static generatedAt: "2026-10-08T05:30:40.070Z" --- ![Documentation hero background](https://astro-flyweel-docs.vercel.app/vision-hero.webp) # AdGrid Campaign Manager Overview ## What is AdGrid Campaign Manager?[Link to this section](#what-is-adgrid-campaign-manager) AdGrid gives you one working view of campaigns from Google Ads, Meta Ads, and TikTok Ads. Use it to compare performance, filter accounts, inspect campaign metrics, and identify where your team needs to investigate further. ## Key Benefits[Link to this section](#key-benefits) - Stop budget bleed — Catch wasted spend fast and shut down underperformers before they drain results. - One truth, no debate: Google, Meta, and TikTok data in one working view. - Move faster — Filter, compare, and act without tab-hopping. ## Getting Started[Link to this section](#getting-started) ### Connect platforms Authenticate Google Ads, Meta Ads, or TikTok Ads from [Integrations](/docs/integrations). ### Open AdGrid View campaigns side by side in one place. ### Compare & filter Apply filters and sort to find opportunities and risks quickly. ### Review in Reports Ask the AI Agent to generate [reports](/docs/features/reports-analytics) and share with your team. ### Ask the AI Agent Ask a plain-English question and get charts, tables, or reports in seconds. [Learn more](/docs/features/ai-agent-chat). ## Related Resources[Link to this section](#related-resources) - [AI Agent Chat](/docs/features/ai-agent-chat) - [Reports & Analytics](/docs/features/reports-analytics) - [Integrations](/docs/integrations) - [Getting Started](/docs/getting-started/quickstart-guide) ### AdGrid vs. native platform UIs (When to use which)[Link to this section](#adgrid-vs-native-platform-uis-when-to-use-which) | Scenario | Use AdGrid | Use native platform UIs | | --- | --- | --- | | Side-by-side viewing (Google + Meta + TikTok) | Yes, in one unified grid | No | | Cross-platform comparisons & filters | Yes — compare and filter in one place | — | | Platform-specific configuration | — | Yes — advanced native settings | | Quick opportunity spotting | Yes — unified view highlights issues | — | | Making campaign changes | — | Yes — AdGrid is read-only | **Read-only analysis:** AdGrid is your central hub for viewing and analyzing campaigns from Google Ads, Meta Ads, and TikTok Ads. To make changes to campaigns, use the native ad platform. --- ## Dashboard Overview[Link to this section](#dashboard-overview) The AdGrid consolidates campaign data from all your connected advertising platforms into one interface for unified analysis and filtering. - **Unified Performance Metrics** — Cross-platform KPIs in standardized formats - **Advanced Filtering System** — Drill down into specific segments and performance criteria - **Real-time Campaign Monitoring** — Live status updates across platforms --- ## Core Dashboard Components[Link to this section](#core-dashboard-components) ### Campaign Metrics Overview[Link to this section](#campaign-metrics-overview) The top section provides an overview of key performance indicators (KPIs): #### Primary KPIs[Link to this section](#primary-kpis) - **Total Spend** — Aggregate advertising investment across all platforms - **Impressions** — Total reach and visibility metrics - **Clicks & Engagement** — Traffic generation and interaction rates - **Conversions & ROAS** — Business outcome measurements - **Cost Efficiency** — CPC, CPM, and cost-per-acquisition metrics #### Performance Indicators[Link to this section](#performance-indicators) - **Trend Analysis** — Period-over-period performance comparisons - **Platform Breakdown** — Google Ads vs Meta Ads performance split ### Campaigns List Interface[Link to this section](#campaigns-list-interface) The main table provides detailed campaign-level data: - **Column Sorting** — Sort by any metric for analysis - **Performance Indicators** — Visual status icons and trend arrows - **Platform Filter:** View Google Ads, Meta Ads, TikTok Ads, CSV imports, or all together --- ## Filtering System[Link to this section](#filtering-system) AdGrid’s filtering enables precise data segmentation. Access filters from the top of the Campaigns List. ### Core Filter Categories[Link to this section](#core-filter-categories) #### Date Range[Link to this section](#date-range) - Preset ranges: Last 7/14/30/90 days, Last month, Last quarter - Custom date ranges with calendar picker #### Platform & Account Filters[Link to this section](#platform--account-filters) - **Platform Selection** - Google Ads campaigns (Search, Display, Shopping, YouTube) - Meta Ads campaigns (Facebook, Instagram) - CSV Imports - Cross-platform view - **Account Hierarchy** - Manager account (MCC) level filtering - Individual ad account selection #### Campaign Status Filters[Link to this section](#campaign-status-filters) - **Active Campaigns** — Currently running with live traffic - **Paused Campaigns** — Temporarily disabled campaigns - **Ended Campaigns** — Completed or permanently stopped campaigns ### Performance-Based Filtering[Link to this section](#performance-based-filtering) #### Metric Threshold Filters[Link to this section](#metric-threshold-filters) **Power User Feature**: Create filter combinations to identify specific optimization opportunities, such as “High-impression campaigns with CTR below benchmark.” - **Click-Through Rate (CTR)** — Filter by percentage thresholds - **Cost Metrics** — CPC, CPA ranges - **Conversion Performance** — Conversion rate and ROAS thresholds ## Campaign Analysis Best Practices[Link to this section](#campaign-analysis-best-practices) ### Daily Optimization Workflow[Link to this section](#daily-optimization-workflow) #### Morning Performance Review[Link to this section](#morning-performance-review) 1. **Check overnight performance** using the last 24 hours filter 1. **Identify budget pacing issues** with spend analysis 1. **Assess cross-platform performance** balance #### Optimization Priorities[Link to this section](#optimization-priorities) - **Budget Reallocation** — Identify where to move spend from underperforming to high-performing campaigns - **Creative Performance Analysis** — Identify top-performing ad variations - **Audience Optimization** — Refine targeting based on conversion data ### Strategic Campaign Analysis[Link to this section](#strategic-campaign-analysis) #### Weekly Performance Reviews[Link to this section](#weekly-performance-reviews) - **Trend Analysis** — Identify performance patterns and seasonal variations - **Cross-Platform Synergies** — Identify complementary campaign strategies - **ROI Optimization** — Focus on highest-return campaign elements ### Common Optimization Scenarios[Link to this section](#common-optimization-scenarios) #### High-Spend, Low-Performance Campaigns[Link to this section](#high-spend-low-performance-campaigns) **Quick Action**: Use metric filters to identify campaigns with high spend but low conversion rates, then investigate in the native platform. 1. Apply filters: High spend + Low ROAS 1. Analyze common characteristics (audiences, keywords, ad copy) 1. Make adjustments in the native ad platform 1. Monitor performance improvements over 7-14 days #### Cross-Platform Budget Optimization[Link to this section](#cross-platform-budget-optimization) 1. **Compare platform efficiency** using standardized metrics 1. **Identify complementary strengths** (Google for intent, Meta for awareness) 1. **Test budget shifts** gradually while monitoring overall performance --- ## Platform Integration[Link to this section](#platform-integration) ### AI Agent Connection[Link to this section](#ai-agent-connection) The AdGrid works alongside Flyweel’s [AI Agent](/docs/features/ai-agent-chat): - **Natural Language Queries** — Ask questions about specific campaigns - **Optimization Recommendations** — Get suggestions based on your data - **Performance Explanations** — Understand why campaigns are performing as they are ### Reports[Link to this section](#reports) Campaign data flows to [Reports & Analytics](/docs/features/reports-analytics): - **AI-Generated Reports** — Ask the AI Agent to create reports based on your data - **Report History** — View and re-share previously generated reports - **Shareable URLs** — Share report links with your team --- ## Troubleshooting & Support[Link to this section](#troubleshooting--support) ### Common Issues & Solutions[Link to this section](#common-issues--solutions) #### Data Synchronization Delays[Link to this section](#data-synchronization-delays) - **Typical Sync Time**: Data refreshes every 4 hours - **Large Account Processing**: Large accounts may take longer for initial sync - **Platform Outages**: Check platform status pages for API issues #### Missing Campaign Data[Link to this section](#missing-campaign-data) - **Permission Verification**: Ensure proper account access in platform settings - **Account Selection**: Verify accounts are selected in Settings > Integrations - **Campaign Status**: Check if campaigns are active and have recent impressions #### Performance Discrepancies[Link to this section](#performance-discrepancies) - **Attribution Windows**: Different platforms use different attribution models - **Timezone Differences**: Ensure consistent timezone settings across platforms - **Data Freshness**: Platform reporting delays can cause temporary discrepancies ### Support[Link to this section](#support) - **Email**: [team@flyweel.co](mailto:team@flyweel.co) - **Platform Documentation**: [Google Ads Help](https://support.google.com/google-ads), [Meta Business Help](https://business.facebook.com/help) - **Live Chat**: Available in-app --- ## Next Steps[Link to this section](#next-steps) 1. **[AI Agent Chat](/docs/features/ai-agent-chat)** — Get intelligent campaign insights 1. **[Reports & Analytics](/docs/features/reports-analytics)** — Generate and share reports 1. **[Account Settings](/docs/settings/account-management)** — Manage your Flyweel configuration --- ## Frequently Asked Questions[Link to this section](#frequently-asked-questions) ### What is the AdGrid Campaign Manager and how does it work?[Link to this section](#what-is-the-adgrid-campaign-manager-and-how-does-it-work) The AdGrid Campaign Manager consolidates campaigns from Google Ads, Meta Ads, and TikTok Ads into a single read-only interface, allowing you to analyze and compare campaigns without switching between platforms. ### Can I make changes to campaigns directly in AdGrid?[Link to this section](#can-i-make-changes-to-campaigns-directly-in-adgrid) No. AdGrid is read-only. To make changes to campaigns, use the native Google Ads, Meta Ads, or TikTok Ads platform. ### How do I compare campaign performance across Google Ads, Meta Ads, and TikTok Ads?[Link to this section](#how-do-i-compare-campaign-performance-across-google-ads-meta-ads-and-tiktok-ads) Use the platform filter to view campaigns from the platforms simultaneously, then sort by metrics like ROAS, CPA, or conversion rate to identify top performers. ### How often does AdGrid refresh campaign data?[Link to this section](#how-often-does-adgrid-refresh-campaign-data) Data refreshes every 4 hours from connected platforms. ### Can I export campaign data from AdGrid?[Link to this section](#can-i-export-campaign-data-from-adgrid) Yes, use the export function to download campaign data as CSV for external analysis or reporting. ### How do I identify underperforming campaigns quickly?[Link to this section](#how-do-i-identify-underperforming-campaigns-quickly) Use metric filters to show campaigns with high spend + low ROAS, or sort by cost efficiency metrics to isolate campaigns that need attention. ### Can I use AdGrid to view campaigns for multiple clients or accounts?[Link to this section](#can-i-use-adgrid-to-view-campaigns-for-multiple-clients-or-accounts) Yes. Connect all accounts via Settings > Integrations, then use account filters to analyze campaigns by account or view consolidated performance. --- **Ready to analyze?** Use the AdGrid Campaign Manager to identify waste and maximize performance across your advertising platforms. ### Ready to get started? Start optimizing your ad spend today with Flyweel. [Start Free](https://signup.flyweel.co/?variant=control)