--- title: Reports & Analytics Dashboard | Flyweel Docs description: Create shareable reports from connected Google Ads, Meta Ads, TikTok Ads, CRM, and finance data. url: "https://www.flyweel.co/docs/features/reports-analytics" type: static generatedAt: "2026-09-18T05:57:35.689Z" --- ![Documentation hero background](https://astro-flyweel-docs.vercel.app/vision-hero.webp) # Reports & Analytics Dashboard ## What is Reports & Analytics?[Link to this section](#what-is-reports--analytics) Reports turn a completed AI Agent request into a saved, shareable view. Use them for campaign summaries, platform comparisons, trend reviews, and stakeholder updates across the data connected to your workspace. ## Key Benefits[Link to this section](#key-benefits) - Single source of truth — Everyone sees the same KPIs across platforms. - Faster alignment — Share report URLs to keep teams aligned. - AI-powered — Ask the AI Agent to generate reports in seconds. ## How It Works[Link to this section](#how-it-works) Reports in Flyweel are generated through the AI Agent Chat. Ask a question, generate a report, and share it. ### Connect platforms Authenticate Google Ads, Meta Ads, or TikTok Ads from [Integrations](/docs/integrations). ### Ask the AI Agent Open [AI Agent Chat](/docs/features/ai-agent-chat) and ask for a report or analysis. ### Generate a report Ask the AI to generate a report. It costs 2 credits per report. ### View in report history Generated reports are saved to your report history for future reference. ### Share via URL Each report has a unique, shareable URL you can send to teammates or stakeholders. ## Related Resources[Link to this section](#related-resources) - [AdGrid Campaign Manager](/docs/features/adgrid-campaign-manager) - [AI Agent Chat](/docs/features/ai-agent-chat) - [Integrations](/docs/integrations) - [Getting Started](/docs/getting-started/quickstart-guide) ## Reports vs. AdGrid (When to use which)[Link to this section](#reports-vs-adgrid-when-to-use-which) | Scenario | Use Reports | Use AdGrid | | --- | --- | --- | | Executive overview / KPIs | Yes — generated summaries | — | | Trend analysis over time | Yes — AI-generated charts | — | | Campaign-level data | — | Yes — side-by-side view and filters | | Sharing with stakeholders | Yes — shareable report URLs | — | | Day-to-day monitoring | — | Yes — live campaign data | --- ## Generating Reports[Link to this section](#generating-reports) ### Using the AI Agent[Link to this section](#using-the-ai-agent) Reports are created through the [AI Agent Chat](/docs/features/ai-agent-chat). Ask for what you need in plain English: - *“Generate a report of my campaign performance for the last 30 days”* - *“Create an executive summary of advertising ROI”* - *“Compare Google Ads vs Meta Ads performance this month”* - *“Show me spend trends over the last quarter”* ### Report Output[Link to this section](#report-output) Each generated report includes: - **Charts and Visualizations** — Bar charts, line graphs, and tables - **Key Metrics** — Aggregated KPIs across platforms - **Analysis Text** — AI-generated insights and observations - **Shareable URL** — A unique link for sharing **Report Credits**: Each report generation costs 2 credits. Check your credit balance in Settings > Billing & Subscription. ### Report History[Link to this section](#report-history) All generated reports are saved in your report history: - View previously generated reports - Re-share report URLs - Access reports from the Reports section in your dashboard ## Example Report Prompts[Link to this section](#example-report-prompts) ### Performance Summaries[Link to this section](#performance-summaries) - *“Summarize my campaign performance for this month”* - *“Show my top 10 campaigns by ROAS”* - *“What’s my total spend and conversions across all platforms?”* ### Platform Comparisons[Link to this section](#platform-comparisons) - *“Compare Google Ads, Meta Ads, and TikTok Ads performance side by side”* - *“Which platform is delivering better CPA this month?”* - *“Break down spend efficiency by platform”* ### Trend Analysis[Link to this section](#trend-analysis) - *“Show me spend trends over the last 90 days”* - *“How has my conversion rate changed month over month?”* - *“Identify any significant performance changes this week”* ### Stakeholder Reports[Link to this section](#stakeholder-reports) - *“Create a summary I can share with my team about this month’s ad performance”* - *“Generate a client-ready performance report for Q3”* ## Best Practices[Link to this section](#best-practices) ### For Executive Stakeholders[Link to this section](#for-executive-stakeholders) When generating reports for leadership: - **Focus on high-level KPIs**: Ask for total spend, conversions, ROAS, and CPA - **Use trend analysis**: Request month-over-month or quarter-over-quarter comparisons - **Keep it concise**: Ask the AI for an executive summary rather than detailed breakdowns ### For Campaign Managers[Link to this section](#for-campaign-managers) For day-to-day optimization: - **Use specific date ranges**: “Last 7 days” gives actionable recent data - **Compare platforms**: Identify where budget should shift - **Drill into specifics**: Use AdGrid for campaign-level detail, reports for trends ### For Agency Teams[Link to this section](#for-agency-teams) When reporting to clients: - **Generate shareable reports**: Use the report URL for easy client access - **Include comparison periods**: Ask for “this month vs last month” reports - **Focus on outcomes**: Request reports centered on conversions and ROAS, not just clicks --- ## Platform Integration[Link to this section](#platform-integration) ### AI Agent[Link to this section](#ai-agent) Reports are generated by the [AI Agent](/docs/features/ai-agent-chat): - **Natural Language Queries** — Ask for specific charts and data visualizations - **Report Generation** — Ask the AI to create a full report (2 credits) - **Report Summaries** — Ask the AI to summarize performance in plain English ### AdGrid Campaign Manager[Link to this section](#adgrid-campaign-manager) Campaign data from the [AdGrid](/docs/features/adgrid-campaign-manager) powers your reports: - **Unified Data Source** — All connected platform data is available - **Cross-platform analysis:** Reports can span Google Ads, Meta Ads, TikTok Ads, CRM, finance, and CSV data connected to your workspace. --- ## Troubleshooting[Link to this section](#troubleshooting) ### Data Discrepancies[Link to this section](#data-discrepancies) - **Check Platform Reporting** — Verify against native ad platforms for critical decisions - **Attribution Windows** — Different platforms use different attribution models - **Timezone Alignment** — Ensure consistent timezone settings across platforms and Flyweel ### Report Issues[Link to this section](#report-issues) - **Credits Exhausted** — Check your credit balance in Settings > Billing & Subscription - **Data Not Loading** — Ensure your ad platforms are connected and syncing - **Contact Support** — If issues persist, email [team@flyweel.co](mailto:team@flyweel.co) --- ## Next Steps[Link to this section](#next-steps) - **Deep Dive**: Explore the [AdGrid Campaign Manager](/docs/features/adgrid-campaign-manager) for campaign-level details - **Get Insights**: Use the [AI Agent](/docs/features/ai-agent-chat) to generate reports - **Connect Platforms**: Add more [Integrations](/docs/integrations) for richer analysis --- ## Frequently Asked Questions[Link to this section](#frequently-asked-questions) ### How do I create a report in Flyweel?[Link to this section](#how-do-i-create-a-report-in-flyweel) Open the AI Agent Chat and ask it to generate a report. For example: “Generate a report of my campaign performance for the last 30 days.” The report is saved to your history and can be shared via URL. ### How much does it cost to generate a report?[Link to this section](#how-much-does-it-cost-to-generate-a-report) Each report generation costs 2 AI credits. Chat messages cost 1 credit each. Your first prompt per session is free. ### Can I share reports with my team or clients?[Link to this section](#can-i-share-reports-with-my-team-or-clients) Yes. Every generated report has a unique URL you can share with anyone — they don’t need a Flyweel account to view it. ### How do I access previously generated reports?[Link to this section](#how-do-i-access-previously-generated-reports) All reports are saved in your report history, accessible from the Reports section in your dashboard. ### What’s the difference between Reports and AdGrid?[Link to this section](#whats-the-difference-between-reports-and-adgrid) Reports are AI-generated summaries with charts and shareable URLs, ideal for stakeholder communication. AdGrid provides live, interactive campaign-level data for day-to-day analysis and filtering. ### How often is the data in reports refreshed?[Link to this section](#how-often-is-the-data-in-reports-refreshed) Reports use the most recent data available at the time of generation. Connected platform data refreshes every 4 hours. ### Can I customize the format of generated reports?[Link to this section](#can-i-customize-the-format-of-generated-reports) You control the content by how you phrase your request to the AI Agent. Be specific about what metrics, date ranges, and comparisons you want included. ### Why might I see discrepancies between Flyweel reports and native platform data?[Link to this section](#why-might-i-see-discrepancies-between-flyweel-reports-and-native-platform-data) Minor differences can occur due to attribution window variations, timezone settings, or data sync timing. Always verify against native platforms for critical decisions. ### Ready to get started? Start optimizing your ad spend today with Flyweel. [Start Free](https://signup.flyweel.co/?variant=control)