--- title: The Ad Spend OS for Scaling Lead Gen | Flyweel description: Every ad dollar is a loan — money out today, revenue back in 30-120 days. Flyweel automates invoice reconciliation and spend-to-revenue tracking for businesses running $30K+/mo in ads. url: "https://www.flyweel.co/" type: static generatedAt: "2026-04-16T07:21:48.516Z" --- ![Flyweel platform demo](https://image.mux.com/N3dEcnQe6Qw6akvxecFC4r6S7qbgP02WCUCNd6QSctBg/thumbnail.webp?time=0) LIVE • AD MCP • Unlimited Usage w/Free Plan # Every ad dollar is a bet. Track it like capital. You spend on ads today. Pipeline revenue realises in months. We're building the layer connecting spend, revenue, and capital with agentic finance. [Start Free](https://signup.flyweel.co/?variant=control) No credit card required backed by [![Antler](/_vercel/image?url=_astro%2Fantler-logo.Bg6PyfVN.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U)](https://www.antler.co/portfolio) The Problem ## It's month end. Do you know what you spent? ### No clear view. Can't tell what works. Finance asks: "Which ads make money?" You don't know. You check Meta. Google. Xero. Nothing adds up. 4 hours in Sheets. Sound familiar? ### Your best campaign works. But you can't scale it. The numbers prove it - $40 CPL, 60-day close. Solid margin. But Meta bills weekly. Revenue lands in 90 days. You've got the performance data. Banks don't care. Capital sits behind paperwork while opportunities pass. ### Automate manual workflows, gain clarity and finance scale with ![Flyweel](/_vercel/image?url=_astro%2Flogo.CORAvpuc.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) The Platform ## Ad spend is just the start. Here's the full picture. Analysis Live Finance Live ![Flyweel live platform analysis dashboard](/_vercel/image?url=_astro%2Ftab1-liveplatform.YsWHNoKE.webp&w=3840&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Flyweel live platform analysis dashboard](/_vercel/image?url=_astro%2Ftab1-liveplatformlight.BxsUJz_M.png&w=3840&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) Reconcile Spend *Live* Audit Overcharges *Live* Performance Capital *Coming soon* Cards / Wallets *Coming Q4 '26 – Q1 '27* Yield On Idle Cash *Roadmap* Agentic Budgets *Roadmap* ### See what's really happening Every platform connected. Every question answered. Real numbers in seconds. ### Data without financial control is just a dashboard. Reconciliation. Capital. Cards. Yield. The infrastructure layer. Reconciliation live · Capital launching 2026 Analysis ## See what's really happening. Real numbers. No spreadsheets. No waiting. When I doubled spend last month, what happened to revenue? /spend analysis AI Agent Live ### Answers in seconds. Ask about your ads and revenue in plain English. Real numbers, no SQL, no pivot tables. 50 queries/month included. [Start free](https://signup.flyweel.co/?variant=control) ![Capsule CRM](/_vercel/image?url=_astro%2Fcapsulecrm.Bxs5yTAd.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Copper CRM](/_vercel/image?url=_astro%2Fcoppercrm.DulYkeSs.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Databowl](/_vercel/image?url=_astro%2Fdatabowl.BqJ1OTct.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Capsule CRM](/_vercel/image?url=_astro%2Fcapsulecrm.Bxs5yTAd.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Copper CRM](/_vercel/image?url=_astro%2Fcoppercrm.DulYkeSs.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Databowl](/_vercel/image?url=_astro%2Fdatabowl.BqJ1OTct.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Taboola](/_vercel/image?url=_astro%2Ftaboola.Cg73GVqV.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Outbrain](/_vercel/image?url=_astro%2Foutbrainl.DkhEm_hG.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![AppLovin](/_vercel/image?url=_astro%2Fapplovin.CL8s0S7U.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Taboola](/_vercel/image?url=_astro%2Ftaboola.Cg73GVqV.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Outbrain](/_vercel/image?url=_astro%2Foutbrainl.DkhEm_hG.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![AppLovin](/_vercel/image?url=_astro%2Fapplovin.CL8s0S7U.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![GoHighLevel](/_vercel/image?url=_astro%2Fgohighlevel.CNEzjCRU.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![GoHighLevel](/_vercel/image?url=_astro%2Fgohighlevel.CNEzjCRU.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Matteo Calo](/_vercel/image?url=_astro%2Fmatteo-calo.CaV9vX0l.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) Matteo Calo 2m ago Campaign ROAS Spend SOLAR_1 4.2x $5,200 MORTGAGE_1 3.8x $12,800 Unified Reporting Live ### Every platform. One view. Ad platforms, CRM, accounting, and your bank all show different numbers. Flyweel connects them into one view. Unlimited campaigns. Unlimited users. [Start free](https://signup.flyweel.co/?variant=control) Performance Finance ## Data without financial control is just a dashboard. This is the infrastructure layer. Auto-Reconcile INV-4821 Ad Account 1 $1,250 INV-4820 Ad Account 2 $1,250 INV-4819 Ad Account 3 $1,250 INV-4818 Ad Account 4 $1,250 5 matched All synced Auto Syncing Auto-Reconciliation Live ### Reconcile ad spend automatically. Every ad charge synced to Xero the moment it lands. Discrepancies flagged automatically. 30 invoices/month included. [Start free](https://signup.flyweel.co/?variant=control) ![Performance capital dashboard preview](/_vercel/image?url=_astro%2Fcapital+preview.C7SAL5IK.webp&w=1200&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Performance capital dashboard preview](/_vercel/image?url=_astro%2Fcapital+preview-light.DYF72aYw.webp&w=1200&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) Performance Capital Coming soon ### Fund what's working. Banks underwrite last year's financials. Flyweel underwrites last week's ROAS. Launching 2026. Early users get priority. Cards & Wallets Coming soon ### Control every dollar in motion. Wallets segmented by platform. Spending limits set per campaign. Every dollar visible as it moves. Coming after Performance Capital. ![Flyweel virtual ad spend cards](/_vercel/image?url=_astro%2Fcards.DjDnEGLH.webp&w=1200&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Yield on idle ad budgets preview](/_vercel/image?url=_astro%2Fyield.DJq6NQo-.webp&w=2048&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Yield on idle ad budgets preview](/_vercel/image?url=_astro%2Fyieldlight.BYQdY2Ti.webp&w=1200&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) Yield on Idle Budgets On the roadmap ### Idle budgets should earn. Pre-loaded campaign funds earn yield until they're spent. Coming after cards and wallets. Agentic Actions ## Data first. Capital second. Autonomy last. Every layer earns the next. ![Autonomous spend allocation preview](/_vercel/image?url=_astro%2Fallocation+1.DeNvh3mp.webp&w=828&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ![Autonomous spend allocation preview](/_vercel/image?url=_astro%2Fallocation-light+1.Cxcv4c_X.webp&w=3840&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) Autonomous Spend Future ### Budget moves itself. When a campaign outperforms, budget shifts. When one underperforms, spend pauses. Data, then capital, then autonomy. Who It's For ## Built for businesses that grow through ads. If you spend before you earn, this is for you. ![Flyweel for lead sellers](/_vercel/image?url=_astro%2Fvision-hero.C1gyVB9R.webp&w=2048&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ### Lead sellers Ad spend is your COGS. See every dollar from buy to sale in real time. [Start free](https://signup.flyweel.co/?variant=control) ![Flyweel for service businesses](/_vercel/image?url=_astro%2Fvision-hero.C1gyVB9R.webp&w=2048&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) ### Sales-led service companies Ads fill your pipeline. Revenue lands months later. Know what's working before the cash arrives. [Start free](https://signup.flyweel.co/?variant=control) FAQ ## Got questions? We've got answers. Setup & Getting Started How fast can I get started? Under 5 minutes, under 8 clicks. Connect ad accounts, connect Xero, done. We handle the rest. Do I need technical knowledge? No. If you can log into Meta Ads, you can set up Flyweel. What gets connected? Your ad platforms (Meta, Google, TikTok, LinkedIn) and Xero. Read-only access. We never post or modify. Pricing & Plans Why not charge based on ad spend? That punishes growth. You pay for operational work (invoice reconciliation) and intelligence (AI queries). Scale all you want—no penalty. What's actually free forever? 30 invoices/month, 50 AI queries/month, unlimited AdGrid. Most businesses under $200K monthly spend never pay. What if I need more? Scale plan adds invoices and queries at variable pricing. Pay only for what you use. No spend limits. Features Is AdGrid really unlimited? Yes. Unlimited campaigns, platforms, users. Forever free. No catches. Can the AI make changes to campaigns? No. AI is read-only. Provides insights and recommendations. You make changes in platforms. What about reconciliation accuracy? Automated matching with variance flagging. Every discrepancy traceable. Audit-ready. Who It's For Who should use Flyweel? Lead sellers (ad spend = COGS, 40-80% of revenue) and service companies (buying leads to feed sales teams). If your business lives or dies on ad spend efficiency, this is for you. Who shouldn't use Flyweel? Agencies managing client ad accounts. If you invoice clients for ad management services, we're not built for your workflow. Performance Capital How do I access capital? Performance Capital is coming soon. Join the waitlist to get early access when we launch with our lending partners. How's it different from business loans? Priced on your proven campaign performance, not generic risk models. Terms align with your sales cycles. Pay back as leads close and revenue comes in. Data & Security What access do you need? Read-only to ad platforms and Xero. We sync data, never modify or post. Can I delete my data? Yes. Contact us anytime to remove your account and data. Latest Insights ## Insights & tools to scale with less. By advertisers, for advertisers. [View all articles](/resources) [![MCP Deep Ad Analysis SKILL.md for Google Ads & Meta Ads](/_vercel/image?url=_astro%2Fflyweel-mcp-deep-ad-analysis-cover.CDPWZc4w.webp&w=828&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) Featured Tool](/tools/flyweel-mcp-deep-ad-analysis) [### MCP Deep Ad Analysis SKILL.md for Google Ads & Meta Ads Flyweel Team · Mar 11, 2026 · Interactive tool Read now](/tools/flyweel-mcp-deep-ad-analysis) [![WebMCP standard connecting AI agents to advertising tools on the open web](/_vercel/image?url=_astro%2Fwhat-is-webmcp-hero.BsLngraf.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) Blog ### What Is WebMCP? The Web Standard That Lets AI Use Your Ad Tools Flyweel Team · Mar 23, 2026](/blog/what-is-webmcp)[![How to transition from an agency to building a brand as a lead generator](/_vercel/image?url=_astro%2Fagency-to-lead-gen-brand-hero.Ds96mw8g.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) Blog ### Stop Trading Time for Revenue: Build a Lead Gen Brand That Gets Acquired Flyweel Team · Mar 15, 2026](/blog/agency-to-lead-gen-brand)[![OpenAI Launches ChatGPT Ads: What to Expect After the Pilot](/_vercel/image?url=_astro%2Fopenai-launches-chatgpt-ads-hero.CTUv0X5M.webp&w=640&q=100&dpl=dpl_5qr78Uk17j9FHS5R1BNN4RtGjs3U) Blog ### OpenAI Launches ChatGPT Ads: What to Expect After the Pilot Flyweel Team · Mar 15, 2026](/blog/openai-launches-chatgpt-ads) [View all articles](/resources) Start Free ### See your true ad costs in 5 minutes. Connect Meta. Connect Google. Connect Xero. Done. [Connect Your Accounts](https://signup.flyweel.co/?variant=control) No credit card required [Soon Performance Capital [Fund your best campaigns, close the cash-flow gap] Capital [Fund ads, close the gap]](/performance-capital) [Get Early Access](/performance-capital)