--- title: Media Kit | Flyweel description: Company story, founder bios, headshots, logos, and media contact information for journalists covering Flyweel. url: "https://www.flyweel.co/media-kit" type: static generatedAt: "2026-05-11T06:09:06.103Z" --- ![Flyweel ad spend OS hero visual](/_vercel/image?url=_astro%2Fvision-hero.C1gyVB9R.webp&w=2048&q=100&dpl=dpl_ANr5oGaVV7hNuJ463CMwdQzzRAKm) Press & Media Kit # The ![Flyweel](/logo.webp) media kit. Download as [Markdown](/media-kit/text/flyweel-media-kit-copy.md) [DOCX](/media-kit/text/flyweel-media-kit-copy.docx) 01 ## Company Story ### Mission statement Flyweel is the operating system for ad spend. It connects ad platforms, CRM, and accounting in real time so growth and finance can trust the same numbers. ### Short company story Businesses that advertise are financing companies. They just don't know it yet. Every ad dollar is money out today with revenue often arriving weeks or months later. Flyweel closes that gap by connecting ad platforms, CRM, and accounting into one operating layer. Spend syncs to the books automatically. Discrepancies get flagged. Growth, finance, and founders see the same numbers in real time. Flyweel was founded in 2025 by Reuben Scheckter and Matteo Calo after they saw the same timing problem from two sides: paid media operations and fintech payments infrastructure. 02 ## Vision Flyweel is building the financial operating layer for ad spend. The long-term vision is to make advertising capital measurable, controllable, and financeable in real time, so businesses can treat growth spend with the same discipline they expect from payments, banking, and accounting infrastructure. 03 ## Who We Serve #### Lead sellers Companies where paid media is the engine and ad spend behaves like cost of goods sold. Flyweel helps them see what each dollar bought, what came back, and where control is breaking. #### Sales-led service businesses Pipeline-driven teams that spend on ads today and collect revenue weeks or months later. Flyweel connects growth, sales, and finance so decisions do not wait for month-end cleanup. #### High-spend operators Teams managing meaningful paid spend across ad platforms, CRM, and accounting tools, usually once manual reconciliation, delayed reporting, or budget trust has become expensive. 04 ## Founder Bios ![Reuben Scheckter thumbnail](/_vercel/image?url=_astro%2Freuben.BFrUbiDi.webp&w=640&q=100&dpl=dpl_ANr5oGaVV7hNuJ463CMwdQzzRAKm) ### Reuben Scheckter Co-founder & CEO Reuben scaled a lead generation business on paid media for ten years, managing $40M+ in digital ad spend before the company was acquired and named an Australian Financial Review Fast Starter in 2022. He started Flyweel to build the operating layer he wished existed when ad spend, revenue, and cash were moving faster than the reporting systems around them. [LinkedIn](https://www.linkedin.com/in/reubenscheckter/) ![Matteo Calo thumbnail](/_vercel/image?url=_astro%2Fmatteo-calo.CaV9vX0l.webp&w=640&q=100&dpl=dpl_ANr5oGaVV7hNuJ463CMwdQzzRAKm) ### Matteo Calo Co-founder & CTO At Semrush, Matteo and his 40-developer team built a custom in-house PSP that still processes more than $300M a year. Earlier, he built fintech rails at Adyen and Mollie. At Flyweel, he brings payments infrastructure thinking to ad spend operations: money movement, reconciliation, controls, and trustworthy real-time data. [LinkedIn](https://www.linkedin.com/in/matteotechleader/) 05 ## Logos & Assets Use dark assets on light backgrounds and light assets on dark backgrounds. Do not recolor, stretch, or place marks on busy images. ### Showcase ![Flyweel dimensional mint logo lockup](/media-kit/logos/flyweel-logo-lockup-dimensional-mint-on-dark.webp) #### Dimensional mint lockup Showcase logo for brand-led placements. [PNG](/media-kit/logos/flyweel-logo-lockup-dimensional-mint-on-dark.png)[WEBP](/media-kit/logos/flyweel-logo-lockup-dimensional-mint-on-dark.webp) ![Flyweel dimensional mint logo lockup for light backgrounds](/media-kit/logos/flyweel-logo-lockup-dimensional-mint-on-light.webp) #### Dimensional mint lockup, light Dimensional mint lockup for light backgrounds. [PNG](/media-kit/logos/flyweel-logo-lockup-dimensional-mint-on-light.png)[WEBP](/media-kit/logos/flyweel-logo-lockup-dimensional-mint-on-light.webp) ![Flyweel primary color lockup](/_vercel/image?url=_astro%2Fbrandmark-wordmark-fullprimary.BHPyLjl3.webp&w=2048&q=100&dpl=dpl_ANr5oGaVV7hNuJ463CMwdQzzRAKm) #### Primary mint lockup Primary Flyweel lockup for brand use. [PNG](/media-kit/logos/flyweel-logo-lockup-mint-on-dark.png)[WEBP](/media-kit/logos/flyweel-logo-lockup-mint-on-dark.webp) ### Logo Lockups ![Flyweel dark lockup](/_vercel/image?url=_astro%2Fbrandmark-wordmark-fulldark.B77HZpu4.webp&w=2048&q=100&dpl=dpl_ANr5oGaVV7hNuJ463CMwdQzzRAKm) #### Dark lockup Dark lockup for light backgrounds. [PNG](/media-kit/logos/flyweel-logo-lockup-dark-on-light.png)[WEBP](/media-kit/logos/flyweel-logo-lockup-dark-on-light.webp) ![Flyweel light lockup](/_vercel/image?url=_astro%2Fbrandmark-wordmark-fulllight.BfZpYPbb.webp&w=2048&q=100&dpl=dpl_ANr5oGaVV7hNuJ463CMwdQzzRAKm) #### White lockup Light lockup for dark backgrounds. [PNG](/media-kit/logos/flyweel-logo-lockup-white-on-dark.png)[WEBP](/media-kit/logos/flyweel-logo-lockup-white-on-dark.webp) ![Flyweel mint tile lockup for light backgrounds](/media-kit/logos/flyweel-logo-lockup-mint-tile-dark-on-light.webp) #### Mint tile lockup, dark Tile-backed mint lockup for light backgrounds. [PNG](/media-kit/logos/flyweel-logo-lockup-mint-tile-dark-on-light.png)[WEBP](/media-kit/logos/flyweel-logo-lockup-mint-tile-dark-on-light.webp) ![Flyweel mint tile lockup for dark backgrounds](/media-kit/logos/flyweel-logo-lockup-mint-tile-white-on-dark.webp) #### Mint tile lockup, white Tile-backed mint lockup for dark backgrounds. [PNG](/media-kit/logos/flyweel-logo-lockup-mint-tile-white-on-dark.png)[WEBP](/media-kit/logos/flyweel-logo-lockup-mint-tile-white-on-dark.webp) ![Flyweel dark icon lockup](/_vercel/image?url=_astro%2Flogo-dark-no-bg.BfbZS8KW.webp&w=2048&q=100&dpl=dpl_ANr5oGaVV7hNuJ463CMwdQzzRAKm) #### Icon lockup, dark Compact lockup for light backgrounds. [PNG](/media-kit/logos/flyweel-logo-lockup-icon-dark-on-light.png)[WEBP](/media-kit/logos/flyweel-logo-lockup-icon-dark-on-light.webp) ![Flyweel light icon lockup](/_vercel/image?url=_astro%2Flogo-light-no-bg.ByX27PTD.webp&w=2048&q=100&dpl=dpl_ANr5oGaVV7hNuJ463CMwdQzzRAKm) #### Icon lockup, white Compact lockup for dark backgrounds. [PNG](/media-kit/logos/flyweel-logo-lockup-icon-white-on-dark.png)[WEBP](/media-kit/logos/flyweel-logo-lockup-icon-white-on-dark.webp) ### Logomarks ![Flyweel standalone brandmark](/_vercel/image?url=_astro%2Fflyweel-brandmark.tL0Uvzvm.webp&w=3840&q=100&dpl=dpl_ANr5oGaVV7hNuJ463CMwdQzzRAKm) #### Mint logomark Standalone brandmark for avatars and small placements. [PNG](/media-kit/logos/flyweel-logomark-mint-on-dark.png)[WEBP](/media-kit/logos/flyweel-logomark-mint-on-dark.webp)[SVG](/media-kit/logos/flyweel-logomark-mint.svg) ![Flyweel dark standalone brandmark](/_vercel/image?url=_astro%2Fbrandmark-dark.DEBBDYbZ.webp&w=1080&q=100&dpl=dpl_ANr5oGaVV7hNuJ463CMwdQzzRAKm) #### Dark logomark Standalone dark brandmark. [PNG](/media-kit/logos/flyweel-logomark-dark-on-light.png)[WEBP](/media-kit/logos/flyweel-logomark-dark-on-light.webp) ![Flyweel white standalone brandmark](/_vercel/image?url=_astro%2Fbrandmark-white.BH6eitsF.webp&w=1080&q=100&dpl=dpl_ANr5oGaVV7hNuJ463CMwdQzzRAKm) #### White logomark Standalone white brandmark. [PNG](/media-kit/logos/flyweel-logomark-white-on-dark.png)[WEBP](/media-kit/logos/flyweel-logomark-white-on-dark.webp) ### App Icons ![Flyweel mint app icon on dark](/media-kit/logos/flyweel-app-icon-mint-on-dark.webp) #### App icon, mint on dark Square app icon tile with mint mark on dark. [PNG](/media-kit/logos/flyweel-app-icon-mint-on-dark.png)[WEBP](/media-kit/logos/flyweel-app-icon-mint-on-dark.webp) ![Flyweel dark app icon on mint](/media-kit/logos/flyweel-app-icon-dark-on-mint.webp) #### App icon, dark on mint Square app icon tile with dark mark on mint. [PNG](/media-kit/logos/flyweel-app-icon-dark-on-mint.png)[WEBP](/media-kit/logos/flyweel-app-icon-dark-on-mint.webp) ### Color palette Mint Primary HEX #D1FAE5 RGB 209, 250, 229 Forest Accent HEX #1A4D3A RGB 26, 77, 58 Ink Foreground HEX #0A0A0A RGB 10, 10, 10 Paper Background HEX #F2F2F2 RGB 242, 242, 242 06 ## Founder Shots Preview and download links use the expected public media kit paths. ![Reuben Scheckter & Matteo Calo high-resolution headshot](/media-kit/headshots/founders-reuben-matteo.png) ### Reuben Scheckter & Matteo Calo Founders [PNG](/media-kit/headshots/founders-reuben-matteo.png) [WEBP](/media-kit/headshots/founders-reuben-matteo.webp) ![Reuben Scheckter & Matteo Calo high-resolution headshot](/media-kit/headshots/founders-square.png) ### Reuben Scheckter & Matteo Calo Founders, square [PNG](/media-kit/headshots/founders-square.png) [WEBP](/media-kit/headshots/founders-square.webp) ![Reuben Scheckter high-resolution headshot](/media-kit/headshots/reuben-scheckter.png) ### Reuben Scheckter Co-founder & CEO [PNG](/media-kit/headshots/reuben-scheckter.png) [WEBP](/media-kit/headshots/reuben-scheckter.webp) ![Matteo Calo high-resolution headshot](/media-kit/headshots/matteo-calo.png) ### Matteo Calo Co-founder & CTO [PNG](/media-kit/headshots/matteo-calo.png) [WEBP](/media-kit/headshots/matteo-calo.webp) 07 ## Contact Info For interviews, quotes, podcast bookings, or asset requests. Email [Email The Founders](mailto:?cc=reuben@flyweel.co,matteo@flyweel.co&subject=Press%20enquiry) Call [Book a call](https://cal.com/reuben-ss/chat-with-reuben-flyweel?purpose=Press-or-Media-Enquiry)