# Flyweel Media Kit Copy

## Company Story

### Mission Statement

Flyweel is the Advertising Finance platform for businesses growing with ads. It connects Clarity, Control, and Capital so every ad dollar can be measured, governed, and funded against real outcomes.

### Short Company Story

Advertising is a timing business. Money leaves today. Revenue often lands weeks or months later. Flyweel closes that gap by connecting ad platforms, CRM, accounting, and cash into one Advertising Finance system.

The Clarity layer keeps spend synced to the books, flags discrepancies, and gives growth and finance the same numbers. Controls govern where money moves. Capital helps proven campaigns scale before revenue catches up. Flyweel was founded in 2025 by Reuben Scheckter and Matteo Calo after they saw the same timing problem from paid media operations and fintech payments infrastructure.

## Vision

Flyweel is building Advertising Finance: the infrastructure that makes advertising capital measurable, controllable, and financeable in real time.

## Who We Serve

### Lead sellers

Companies where paid media is the engine and ad spend behaves like cost of goods sold. Flyweel helps them see what each dollar bought, what came back, and where control is breaking.

### Sales-led service businesses

Pipeline-driven teams that spend on ads today and collect revenue weeks or months later. Flyweel connects growth, sales, and finance so decisions do not wait for month-end cleanup.

### High-spend operators

Teams managing meaningful paid spend across ad platforms, CRM, and accounting tools, usually once manual reconciliation, delayed reporting, or budget trust has become expensive.

## Founder Bios

### Reuben Scheckter

Co-founder & CEO

Reuben scaled a lead generation business on paid media for ten years, managing $40M+ in digital ad spend before the company was acquired and named an Australian Financial Review Fast Starter in 2022. He started Flyweel to build the operating layer he wished existed when ad spend, revenue, and cash were moving faster than the reporting systems around them.

### Matteo Calo

Co-founder & CTO

At Semrush, Matteo and his 40-developer team built a custom in-house PSP that still processes more than $300M a year. Earlier, he built fintech rails at Adyen and Mollie. At Flyweel, he brings payments infrastructure thinking to Advertising Finance: money movement, reconciliation, controls, and trustworthy real-time data.