Marketing Resources & Insights

Explore our collection of blogs, tools, and resources to help you optimize your marketing efforts and eliminate wasted ad spend through effective SpendOps strategies.

All Blog Free Tools

Media Buying Is Broken in 2025: Why Spreadsheets Can't Keep Up—and the Need for SpendOps

Discover why 90% of media buyers are trapped in spreadsheet hell, wasting $100 billion annually. Learn how SpendOps liberates creative talent from data drudgery.

The Omnichannel Flywheel: How Marketers Escape Performance Decay

Discover the Full Funnel Flywheel strategy to combat paid channel decay and achieve exponential growth. Learn how to move beyond declining clickthrough rates and build a system where each touchpoint fuels the next.

May 19, 2025•6 min read

blog

What is SpendOps for Ads?

There's a reason most teams dread the ad spend meeting. If you've been in enough of them, the pattern is familiar. Loads of data, little clarity. Budgets running over. Insights lost in hand-offs.

May 15, 2025•8 min read

blog

Building an MVP with AI - Part 1

How our MVP, built rapidly using AI and vibe coding, led to an investment from Antler. Learn about the tools, techniques, and mindset that made it possible.

May 14, 2025•5 min read

blog

[#4] Vibes, Velocity & Dogfood

Discover how Flyweel rapidly built and ranked a new site with v0.dev, redefined its funnel flow, and reflects on the future of AI-led advertising.

May 8, 2025•3 min read

blog

Flyweel Funded & Agentic Vision

Flyweel Pre-Seed secured with Antler! Finally official. A hell of a push to get here, but Flyweel is properly funded and ready for the next stage. Now the real work starts.

April 23, 2025•5 min read

blog

The Sprint to IC, Narrowing the Vision Further & Progress Update

IC just over a week away now. We've been tightening the final pitch, refining our messaging, and doing the rounds to pressure test it in the lead-up to next week's presentation.

April 8, 2025•4 min read

Join Waitlist

Ready to optimize your marketing spend?

Join our waitlist to get early access to Flyweel's SpendOps platform and start eliminating wasted ad spend.