--- title: Flyweel for Health and Wellness | Patient Acquisition Cost description: "Dental, clinics, med spas and physio: see patient acquisition cost by campaign next to revenue from later visits, with capped cards for ad spend." url: "https://www.flyweel.co/solutions/health-wellness" type: static generatedAt: "2026-10-01T05:14:03.160Z" --- ![Jade green field of finance and growth icons](/_vercel/image?url=_astro%2Fhero-scene-jade.hvoxRRt_.webp&w=2048&q=80&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) Solutions # For Health and Wellness Track patient acquisition cost against revenue from every visit, with spend controls and funding built for ads. [Start Free](https://signup.flyweel.co/?variant=control) Connects to Meta Google Ads TikTok ![Pipedrive logo](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) Pipedrive Xero QuickBooks ## For dental, clinics, med spas and physio. Flyweel is a finance platform that tracks each ad charge to the new patient and the revenue from their visits. Built for - Dental - Medical clinics - Med spas - Physio - Allied health - Chiropractic ## Patient revenue comes in over many visits. The timing gap for a health practice is the time between paying for a new patient and collecting from their visits. Example: a dental practice - **Ad spend:** $16,000 for 80 new patients, or $200 each - **First visit:** About $250 for a checkup and clean - **Year one:** About $1,200 per patient, from crowns, aligners and hygiene visits Judged on the year, a campaign returns six times its ad cost. [Claim 3 Months Free](https://signup.flyweel.co/?variant=control) Claim $0 for 3 months. Limited offer, no min spend. Cash timeline 1. Month 0 Ads for 80 new patients $16,000 out 1. Week 2 First visits and checkups 1. Month 3 Treatment plans under way 1. 9 months 1. Month 9 Revenue from visits collected $96,000 in *Example in round numbers. 9 months between the first payment out and the money coming back.* ## How Flyweel helps ![Capsule CRM](/_vercel/image?url=_astro%2Fcapsulecrm.Bxs5yTAd.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Copper CRM](/_vercel/image?url=_astro%2Fcoppercrm.DulYkeSs.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Databowl](/_vercel/image?url=_astro%2Fdatabowl.BqJ1OTct.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Capsule CRM](/_vercel/image?url=_astro%2Fcapsulecrm.Bxs5yTAd.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Copper CRM](/_vercel/image?url=_astro%2Fcoppercrm.DulYkeSs.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Databowl](/_vercel/image?url=_astro%2Fdatabowl.BqJ1OTct.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Taboola](/_vercel/image?url=_astro%2Ftaboola.Cg73GVqV.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Outbrain](/_vercel/image?url=_astro%2Foutbrainl.DkhEm_hG.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![AppLovin](/_vercel/image?url=_astro%2Fapplovin.CL8s0S7U.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Taboola](/_vercel/image?url=_astro%2Ftaboola.Cg73GVqV.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Outbrain](/_vercel/image?url=_astro%2Foutbrainl.DkhEm_hG.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![AppLovin](/_vercel/image?url=_astro%2Fapplovin.CL8s0S7U.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![GoHighLevel](/_vercel/image?url=_astro%2Fgohighlevel.CNEzjCRU.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![GoHighLevel](/_vercel/image?url=_astro%2Fgohighlevel.CNEzjCRU.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Matteo Calo](/_vercel/image?url=_astro%2Fmatteo-calo.CaV9vX0l.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) Matteo Calo 2m ago Campaign ROAS Spend DENTAL_IMPLANTS 4.2x $5,200 MED_SPA_NEW 3.8x $12,800 ### Ad charges linked to patient revenue Follow each patient from booked to seen to treated, next to the ad charge that brought them in. - Meta, Google Ads and TikTok linked with Pipedrive and Xero or QuickBooks - Bookings and visit revenue by CSV, with no clinical detail - Ask the AI agent which campaign found your highest-value patients [Claim 3 Months Free](https://signup.flyweel.co/?variant=control) [See AdGrid](/platform/adgrid) ![Flyweel Ad Spend debit card](/_vercel/image?url=_astro%2Fdebit-card.DkhGw6sg.webp&w=1200&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) Downtown clinic Ads only DENTAL_IMPLANTS $7,500 of $10,000 cap 50% 75% 100% 75% alert sent to the card owner ### Separate cards for ad spend US only Issue a card[1](#home-fn-1) per ad account, business line or media buyer, each with its own cap. You choose the split. - Locked to advertising and marketing - Alerts at 50, 75 and 100% of each cap - If one card is compromised, the others keep running [See Flyweel cards](/debit-cards) ![Flyweel Ad Spend credit card](/_vercel/image?url=_astro%2Fcapital-card.CE26IBlQ.webp&w=1200&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) Spend limit Pay in full $50,000 **Used on ads: $24,560 **Terms built around your sales cycle ### Fund ads while treatment plans pay US only Performance Capital offers practices ad spend financing built for ads, so new patient ads keep running while treatment plans are paid. - A pay in full charge card[2](#home-fn-2) with terms built around your sales cycle - Limits follow performance, with no credit checks and no personal guarantees - Funds ads only [See Performance Capital](/performance-capital) ## Metrics past the first booking. These metrics follow each new patient from the ad to the first visit and through treatment. | Metric | What it tells you | How to work it out | | --- | --- | --- | | Patient acquisition cost | What it cost in ads to get one new patient through the door. | Ad spend ÷ new patients seen | | Show rate | The share of booked appointments where the patient actually turns up. | Patients seen ÷ appointments booked | | Cost per treated patient | What it cost to get one patient to start a treatment plan. | Ad spend ÷ patients who start treatment | | 12-month patient value | The revenue a group of new patients brings in over their first year. | Year-one revenue ÷ new patients in the group | ## Common questions Have another question? [Contact us](/contact-us). What is a good patient acquisition cost for a dental practice? A good patient acquisition cost is one that the patient's first year of visits pays back several times over. Start from patient value. If a new patient brings in $1,200 in year one and you want ads under 20% of that, your ceiling is $240 per new patient. Measure it on patients seen, not appointments booked. How do med spas measure ROI beyond cost per lead? Med spas should measure revenue from treated clients, not leads or consults. Many leads never book, and many consults never buy. Track cost per treated client, then add the repeat treatments that client buys over the next year. A campaign with pricey leads can still come out ahead if its clients come back for a series. How do I calculate patient lifetime value? Patient lifetime value is the revenue a patient brings in over the time they stay with your practice. Take the new patients from one month, add up what they paid over the next 12 months, and divide by the number of patients. Do this by campaign, because some campaigns bring patients who return and some do not. Why can't Meta optimize my clinic's ads for bookings anymore? Meta restricts the data advertisers in health and wellness can send back, which cuts off many lower-funnel signals like bookings. The ads still run, but Meta sees less of what happens after the click. Your booking records, not Meta reports, now have to show which campaigns bring in patients. Can I track cost per treated patient by campaign? Yes. Connect Meta, Google Ads or TikTok and Pipedrive, and set up deal stages for booked, seen and treated. Flyweel then shows cost per treated patient for each campaign. HubSpot and Salesforce connections are planned. If bookings live in practice software, export a CSV with the booking source, visit dates and revenue instead. Does Flyweel need patient health records? No. Flyweel works from ad spend, deal stages and revenue figures. It has no use for diagnoses, clinical notes or health records. Keep that detail out of any CRM fields you sync and any CSV you upload. A booking date, a source and a dollar value are all the reports need. Is Flyweel free for clinics? Yes, Flyweel is free to start and no credit card is required. You get AdGrid, the AI agent and reconciliation on the Starter plan. Practices that spend $25k a month on Flyweel cards pay nothing for the platform, however many ad accounts they connect. ### Further reading [![CPL & CAC Benchmark Auditer](/_vercel/image?url=_astro%2Fcpl-cac-benchmark-audit-cover.KrFB33Q_.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ### CPL & CAC Benchmark Auditer Compare your paid-media CPL and CAC against source-backed 2026 benchmarks across 113+ service-industry segments, adjusted for market, platform and unit economics. CPL CAC](/tools/cpl-cac-benchmark-audit)[![Hero image for ROI and Contribution Margin Paid Ads Benchmarks by Service Industry 2026](/_vercel/image?url=_astro%2Froi-contribution-margin-paid-ads-hero.xkI2V78A.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ### ROI & Contribution Margin Paid Ads Benchmarks by Industry 2026 Explore ROI and contribution margin benchmarks for paid ads across service industries. Expert insights and data-driven strategies to optimize performance. Advertising Finance AdFi](/blog/roi-contribution-margin-paid-ads)[![Chart showing CPL and CAC cost benchmarks by industry for service-based businesses in 2026](/_vercel/image?url=_astro%2Fcpl-cac-cost-benchmarks-2026-hero.y2sQXgWq.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ### CPL/CAC Benchmarks Report 2026 (Service Industries) Discover 2026 CPL and CAC benchmarks for service industries. Get expert insights on costs for home services, B2B, and insurance to optimize spend. Advertising Finance AdFi](/blog/cpl-cac-benchmarks-index-2026) Start Free ### Fund ads that book patients. Free to start. Connect your ad accounts and CRM to see revenue per new patient. [Start Free](https://signup.flyweel.co/?variant=control) Claim $0 for 3 months. Limited offer, no min spend.