--- title: Flyweel for Service Businesses | Ad Spend to Paid Revenue description: For service businesses that pay for ads before they get paid. See cost per closed deal across Meta and Google, and fund ad spend in the US. url: "https://www.flyweel.co/solutions/service-businesses" type: static generatedAt: "2026-10-01T05:14:03.180Z" --- ![Jade green field of finance and growth icons](/_vercel/image?url=_astro%2Fhero-scene-jade.hvoxRRt_.webp&w=2048&q=80&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) Solutions # For Service Businesses Track ad spend to paid revenue from each client, with spend controls and funding built for ads. [Start Free](https://signup.flyweel.co/?variant=control) Connects to Meta Google Ads TikTok ![Pipedrive logo](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) Pipedrive Xero QuickBooks ## For businesses that sell through a pipeline. Flyweel is a finance platform that tracks each ad charge to its campaign, the CRM deal and the cash that landed. ## Solutions by industry - [### Financial Services Track cost per settled deal for mortgage brokers, insurance agencies, accountants and wealth advisors. Learn more](/solutions/financial-services) - [### Law Firms Track cost per signed case, and fund intake campaigns while fees wait for settlement. Learn more](/solutions/legal) - [### Home Services Track cost per paid install for solar, roofing and HVAC, and fund ads alongside stock. Learn more](/solutions/home-services) - [### Health and Wellness Track cost per new patient for dental, clinics and med spas across the full course of care. Learn more](/solutions/health-wellness) - [### Education and Coaching Track cost per paid enrollment and the installments each student pays over the plan. Learn more](/solutions/education-coaching) ## Clients pay weeks or months after the ad. The timing gap for a service business is the time between paying for ads and getting paid by new clients. Example: a $25,000 ad bill - **Platform ROAS:** Counts form fills and booked calls as they happen - **Cash ROAS:** 3x, once $75,000 of client payments lands by day 90 A campaign can look strong in the platform report and weak in the bank. [Claim 3 Months Free](https://signup.flyweel.co/?variant=control) Claim $0 for 3 months. Limited offer, no min spend. Cash timeline 1. Day 0 Ad bill paid $25,000 out 1. Day 7 Leads booked for a consult or quote 1. Day 30 Deals closed, work under way 1. 90 days 1. Day 90 Client payments received $75,000 in *Example in round numbers. 90 days between the first payment out and the money coming back.* ## How Flyweel helps ![Capsule CRM](/_vercel/image?url=_astro%2Fcapsulecrm.Bxs5yTAd.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Copper CRM](/_vercel/image?url=_astro%2Fcoppercrm.DulYkeSs.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Databowl](/_vercel/image?url=_astro%2Fdatabowl.BqJ1OTct.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Capsule CRM](/_vercel/image?url=_astro%2Fcapsulecrm.Bxs5yTAd.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Copper CRM](/_vercel/image?url=_astro%2Fcoppercrm.DulYkeSs.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Databowl](/_vercel/image?url=_astro%2Fdatabowl.BqJ1OTct.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Taboola](/_vercel/image?url=_astro%2Ftaboola.Cg73GVqV.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Outbrain](/_vercel/image?url=_astro%2Foutbrainl.DkhEm_hG.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![AppLovin](/_vercel/image?url=_astro%2Fapplovin.CL8s0S7U.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Taboola](/_vercel/image?url=_astro%2Ftaboola.Cg73GVqV.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Outbrain](/_vercel/image?url=_astro%2Foutbrainl.DkhEm_hG.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![AppLovin](/_vercel/image?url=_astro%2Fapplovin.CL8s0S7U.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![GoHighLevel](/_vercel/image?url=_astro%2Fgohighlevel.CNEzjCRU.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![GoHighLevel](/_vercel/image?url=_astro%2Fgohighlevel.CNEzjCRU.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Attio CRM](/_vercel/image?url=_astro%2Fattio.CodCDbUH.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Pipedrive](/_vercel/image?url=_astro%2Fpipedrive.BoX2q-4i.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ![Matteo Calo](/_vercel/image?url=_astro%2Fmatteo-calo.CaV9vX0l.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) Matteo Calo 2m ago Campaign ROAS Spend HVAC_QUOTES 4.2x $5,200 MORTGAGE_LEADS 3.8x $12,800 ### Cost per closed deal by campaign Follow each ad charge to its campaign, the closed deal and the payment that landed. - Meta, Google Ads and TikTok spend in one view - Deals from Pipedrive, books from Xero or QuickBooks - Meta invoices reconciled to Xero [Claim 3 Months Free](https://signup.flyweel.co/?variant=control) [See reconciliation](/platform/reconciliation) ![Flyweel Ad Spend debit card](/_vercel/image?url=_astro%2Fdebit-card.DkhGw6sg.webp&w=1200&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) Meta ads Ads only HVAC_QUOTES $7,500 of $10,000 cap 50% 75% 100% 75% alert sent to the card owner ### Separate cards for ad spend US only Issue a card[1](#home-fn-1) per ad account, business line or media buyer, each with its own cap. You choose the split. - Locked to advertising and marketing - Alerts at 50, 75 and 100% of each cap - If one card is compromised, the others keep running [See Flyweel cards](/debit-cards) ![Flyweel Ad Spend credit card](/_vercel/image?url=_astro%2Fcapital-card.CE26IBlQ.webp&w=1200&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) Spend limit Pay in full $50,000 **Used on ads: $24,560 **Terms built around your sales cycle ### Keep good campaigns running US only Performance Capital is ad spend financing built for ads, for the weeks when campaigns work and client payments are on the way. - A pay in full charge card[2](#home-fn-2) with terms built around your sales cycle - Limits follow performance - No credit checks or personal guarantees [See Performance Capital](/performance-capital) ## When each service business gets paid. Each industry has its own payment event and typical wait between the ad and the payment. | Industry | When the client pays | Typical wait | | --- | --- | --- | | Financial services | The commission or fee settles once the mortgage funds or the policy binds. | 30 to 90 days | | Law firms | Contingency fees arrive at settlement, while retainers come sooner and in stages. | 12 to 24 months | | Home services | The homeowner or financier pays once the install or job is complete. | 60 to 90 days | | Health and wellness | Revenue arrives visit by visit across a course of treatment. | 3 to 12 months | | Education and coaching | Students pay installments over the length of their program, less refunds. | 6 to 12 months | ## Common questions Have another question? [Contact us](/contact-us). What types of service businesses is Flyweel for? Flyweel is for service businesses that sell through a pipeline, where a lead becomes a quote, consult, job or case before it becomes revenue. That includes mortgage brokers, insurance agencies, law firms, solar and HVAC contractors, clinics, med spas, coaches and bootcamps. Is Performance Capital available outside the US? No. Performance Capital and Flyweel cards are open to US businesses only today. The reporting side, including the unified ad view, reconciliation and the AI agent, works in any country. Tell us your country at signup so we know where to launch next. What is the difference between platform ROAS and cash ROAS? Platform ROAS is the return Meta or Google reports from conversions it tracks, like form fills. Cash ROAS is paid revenue divided by ad spend. For a service business, the two can differ a lot, because many tracked conversions never become paying clients. How do I track cost per closed deal across Meta and Google? Connect your Meta and Google ad accounts, then add closed deals from Pipedrive or a CSV upload. Flyweel divides spend by closed deals for each campaign and shows both platforms in one view. The AI agent can also answer it in plain language. Which CRMs and ad platforms does Flyweel connect to? Flyweel connects to Meta, Google Ads and TikTok for spend, Pipedrive for deals, and Xero or QuickBooks for your books. HubSpot and Salesforce are next on the roadmap. For a job system, intake tool or payment processor, upload a CSV instead. Is Flyweel free for service businesses? Yes. Starter is free, with no credit card needed, and includes AdGrid, the AI agent and reconciliation. Growth is $99 a month. Put $25k a month on Flyweel cards and the platform is $0, with unlimited ad accounts. Early adopters get their first 3 months at $0 with no minimum spend. ### Further reading [![Hero image for Reconciling, Attributing and Managing Invoice Chaos at Month-End](/_vercel/image?url=_astro%2Freconciling-attributing-and-managing-invoice-chaos.BMYJoUMt.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ### Reconciling, Attributing and Managing Invoice Chaos at Month-End from Google & Meta Ads Streamline month-end ad billing reconciliation and attribution for Google & Meta. Discover how Flyweel brings order to invoice chaos. Advertising Finance AdFi](/blog/reconciling-attributing-and-managing-invoice-chaos)[![Chart showing CPL and CAC cost benchmarks by industry for service-based businesses in 2026](/_vercel/image?url=_astro%2Fcpl-cac-cost-benchmarks-2026-hero.y2sQXgWq.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ### CPL/CAC Benchmarks Report 2026 (Service Industries) Discover 2026 CPL and CAC benchmarks for service industries. Get expert insights on costs for home services, B2B, and insurance to optimize spend. Advertising Finance AdFi](/blog/cpl-cac-benchmarks-index-2026)[![Serif headline reading The CAC Payback Gap, with CAC in pixel type, over a dark green gradient with a rising striped curve](/_vercel/image?url=_astro%2Fcac-payback-gap-hero.CB6PBC9D.webp&w=640&q=100&dpl=dpl_7WmgkHy6QbtsWbvFm1qrjbp25kXq) ### The CAC Payback Gap: How Scaling Advertisers Fund Ad Spend Without Pausing Campaigns When ad spend converts, revenue outgrows liquid cash. Learn how scaling businesses fund the 30 to 120 day CAC payback gap without debt locks or equity dilution. Advertising Finance AdFi](/blog/cac-payback-gap-how-to-fund-ad-spend) Start Free ### Fund ads that win clients. Free to start. Connect your ad accounts and CRM to see cash collected per campaign. [Start Free](https://signup.flyweel.co/?variant=control) Claim $0 for 3 months. Limited offer, no min spend.