Google Analytics

Optimize website performance with unified analytics and ad attribution

The Problem

Your Google Analytics data lives in isolation from your advertising spend and CRM outcomes, creating incomplete attribution models and missed optimization opportunities. Marketing teams waste hours manually connecting GA sessions to ad campaigns and revenue outcomes, building spreadsheets that are outdated before they’re finished. Without unified analytics, you can’t see the full customer journey from first click to final conversion.

Stop making decisions based on partial data. Connect Google Analytics to Flyweel and unify website behavior with ad performance, CRM pipeline, and revenue outcomes. This integration provides complete visibility into how visitors interact with your site and which touchpoints drive real business results.

Why Google Analytics + Flyweel Drives Better Decisions

Flyweel connects directly with Google Analytics 4 to provide unified cross-channel attribution, behavior-to-revenue tracking, and automated performance reporting. See how website engagement translates into pipeline and revenue, not just pageviews and bounce rates.

Revenue-Driving Benefits:

• Complete Attribution Modeling → Connect Google Analytics sessions to ad campaigns, CRM records, and revenue outcomes. Build multi-touch attribution models that show the true customer journey from first website visit through final purchase.

• Behavior-to-Revenue Analysis → Track which website behaviors predict conversion and revenue outcomes. Identify high-value user paths and optimize your site experience to drive more visitors down conversion paths.

• Traffic Source Optimization → See which traffic sources deliver visitors who actually convert to customers. Move beyond vanity metrics like sessions and pageviews to optimize for traffic that drives real business outcomes.

• Campaign Performance Integration → Automatically connect Google Analytics UTM parameters to advertising campaigns and revenue data. Track campaign performance from ad impression through website engagement to final conversion.

• E-commerce Revenue Tracking → For online stores, connect GA4 e-commerce data with ad spend and customer acquisition costs. Calculate true ROI by product, category, and customer segment.

What This Integration Does for Your Bottom Line

Imagine Google Analytics website data feeding directly into Flyweel’s unified dashboard alongside advertising spend and CRM pipeline data. See which website experiences drive qualified leads and which content influences purchase decisions. Or use behavior analysis to identify drop-off points and optimize conversion funnels based on revenue data.

Real Impact Use Cases:

1. Full Funnel Attribution → Track visitors from ad click through website engagement to CRM lead creation and final sale. Build attribution models that reflect your actual customer journey across all touchpoints.

2. Content Performance Analysis → Identify which blog posts, landing pages, and resources influence opportunities and revenue. Optimize content strategy based on pipeline contribution, not just traffic metrics.

3. Conversion Funnel Optimization → Analyze drop-off rates at each funnel stage and correlate with campaign source and traffic quality. Identify where high-value traffic segments abandon and optimize accordingly.

4. Audience Segmentation → Connect Google Analytics audience segments with CRM conversion data. Build lookalike audiences based on visitors who actually converted to paying customers, not just engaged users.

5. Landing Page Performance → Track which landing page variations drive the highest conversion rates and revenue outcomes. Optimize page design based on business results, not just engagement metrics.

Unified Analytics That Drive Revenue

This integration transforms Google Analytics from a website reporting tool into a revenue intelligence platform. By connecting GA4 data with advertising spend and CRM outcomes, you gain actionable insights that directly impact marketing ROI.

Marketing operations teams use this integration to prove the value of website optimization efforts, justify content marketing investments, and build data-driven strategies that connect website experiences to business outcomes.

Setup and Configuration

Connecting Google Analytics to Flyweel is straightforward and typically takes less than 15 minutes:

1. Connect GA4 Property → Authenticate your Google Analytics 4 property through OAuth. Flyweel automatically detects your data streams and begins syncing historical data.

2. Map Conversion Events → Select which GA4 events represent meaningful conversions for your business. Map these events to pipeline stages or revenue outcomes in your CRM.

3. Configure UTM Tracking → Ensure your ad campaigns use consistent UTM parameters. Flyweel automatically connects UTM-tagged sessions to advertising campaigns and spend data.

4. Set Up Custom Dimensions → Sync GA4 custom dimensions that track business-critical information like customer segment, product interest, or content category.

5. Build Attribution Models → Configure attribution windows and rules that reflect your sales cycle. Choose from first-touch, last-touch, linear, time-decay, or custom attribution models.

Frequently Asked Questions

Does this integration work with Universal Analytics or only GA4?

We support Google Analytics 4 (GA4) exclusively, as Google has sunset Universal Analytics. If you’re still using UA, we recommend migrating to GA4 before connecting to Flyweel.

How far back does historical data sync?

We sync up to 13 months of historical GA4 data upon initial connection. This provides sufficient history for year-over-year analysis and attribution modeling.

Can I track custom events and dimensions?

Yes, Flyweel syncs all GA4 events including custom events you’ve configured. We also support custom dimensions and user properties for advanced segmentation.

How does the attribution modeling work?

Flyweel connects GA4 session data with advertising touchpoints and CRM outcomes using cookie matching and first-party identifiers. You can configure attribution windows and model types to match your business needs.

What about e-commerce tracking?

GA4 e-commerce data syncs automatically, including transactions, product performance, and revenue metrics. Connect this with advertising spend to calculate accurate customer acquisition costs and product-level ROAS.

Is real-time data available?

GA4 data syncs hourly by default, with near real-time updates available for paid plans. This ensures your dashboards reflect current website performance while managing API costs efficiently.

Ready to Unify Your Analytics?

Connect Google Analytics to Flyweel today and start seeing how website behavior drives pipeline and revenue, not just pageviews and sessions.

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