Resources Hub

Latest news, guides, learnings and free tools to excel at performance marketing in 2025.

Featured

Closed Beta: Now LIVE

Announcing Flyweel’s closed beta for high‑volume advertisers. Connect Google and Meta, unify reporting, act in real time, and stop overspend—with operators in the loop.

Aug 15, 2025

Read article

All Resources

Reconciling, Attributing and Managing Invoice Chaos at Month-End from Google & Meta Ads

Blog

SpendOpsAI

Reconciling, Attributing and Managing Invoice Chaos at Month-End from Google & Meta Ads

Streamline month-end ad billing reconciliation and attribution for Google & Meta. Discover how Flyweel brings order to invoice chaos.

Flyweel Team •Oct 15, 2025

1013

5 min read

Cost Per Lead (CPL) Benchmarks 2025: What Media Buying Teams Pay

Blog

SpendOpsAI +1

Cost Per Lead (CPL) Benchmarks 2025: What Media Buying Teams Pay

Real CPL and CAC benchmarks across paid channels in 2025. Industry-specific data showing what acquisition actually costs in your vertical.

Flyweel Team •Oct 2, 2025

2112

5 min read

Why Naming Conventions on Ads Matter for Media Buyers

Blog

SpendOpsPerformance Marketing +3

Why Naming Conventions on Ads Matter for Media Buyers

Learn why consistent naming conventions on ads are crucial for media buyers and how Flyweel streamlines campaign management.

Flyweel Team •Sep 30, 2025

2737

5 min read

Abstract gradient background with Flyweel branding — Update v0.1.3

Update

PerformanceFeatures +1

[v0.1.3] Update: Smarter Spend Insights

New pacing alerts, clearer spend breakdowns, and faster reporting help you stay in control and move faster.

Flyweel Team •Sep 8, 2025

986

Integrating Pipedrive Sales Metrics Into Ads: Optimize for the Metrics That Matter

Blog

PipedriveSpendOps +3

Integrating Pipedrive Sales Metrics Into Ads: Optimize for the Metrics That Matter

Discover how to integrate Pipedrive sales outcomes back to ad platforms to optimize for sold leads and real revenue.

Reuben Scheckter •Sep 7, 2025

3328

5 min read

Update

PerformanceFixes

[v0.1.2] Faster, More Reliable Ad Syncs

This week's update overhauls our data sync engine, delivering major improvements to speed and reliability for Meta and Google Ads.

Flyweel Team •Aug 30, 2025

168

Update

PerformanceBug Fixes

[v0.1.1] Performance & Stability Update

Major performance improvements, enhanced dashboard speed, and critical bug fixes for a smoother experience.

Flyweel Team •Aug 20, 2025

217

Update

BetaLaunch

[v0.1.0] Closed Beta

We're excited to announce that Flyweel's closed beta is now live! Connect your Google and Meta accounts to start optimizing your ad spend today.

Flyweel Team •Aug 15, 2025

836

Tool

CalculatorCAC +1

The CACulator – Customer Acquisition Cost & ROI Benchmarking Tool

Tired of flying blind on your ad spend? The CACulator is a free, no-signup calculator that reveals your actual Customer Acquisition Cost (CAC) across every channel.

Flyweel Team •Jun 20, 2025

763

Media Buying Is Broken in 2025: Why Spreadsheets Can't Keep Up—and the Need for SpendOps

Blog

SpendOpsMedia Buying +1

Media Buying Is Broken in 2025: Why Spreadsheets Can't Keep Up—and the Need for SpendOps

Discover why 90% of media buyers are trapped in spreadsheet hell, wasting $100 billion annually. Learn how SpendOps liberates creative talent.

Reuben Scheckter •Jun 8, 2025

675

5 min read

Tool

TemplateForm +1

v0 AI-Styled Form Flow Template

A lightweight, AI-style form flow with conversational UX, native animations, and a design that actually makes people want to complete it.

Flyweel Team •May 22, 2025

830

The Omnichannel Flywheel: How Marketers Escape Performance Decay

Blog

MarketingGrowth +1

The Omnichannel Flywheel: How Marketers Escape Performance Decay

Discover the Full Funnel Flywheel strategy to combat paid channel decay and achieve exponential growth.

Reuben Scheckter •May 19, 2025

3048

5 min read

Blog

SpendOpsAdvertising

What is SpendOps?

Revolutionizing how businesses manage their ad spend with SpendOps - the operating layer that makes paid advertising run smoothly.

Reuben Scheckter •May 15, 2025

1770

5 min read

Building an MVP with AI - Part 1: From Rusty Skills to Antler Investment

Blog

AIMVP +4

Building an MVP with AI - Part 1: From Rusty Skills to Antler Investment

How our MVP, built rapidly using AI and vibe coding, led to an investment from Antler. Learn about the essential tools, techniques, and mindset shifts that accelerated our development process.

Matteo Calo •May 14, 2025

1214

8 min read

Blog

CompanyAI

[#4] Vibes, Velocity & Dogfood

Discover how Flyweel rapidly built and ranked a new site with v0.dev, redefined its funnel flow, and reflects on the future of AI-led advertising.

Reuben Scheckter •May 8, 2025

3100

5 min read

Blog

FundingVision +1

Flyweel Funded: Our Agentic Vision

We're excited to announce our funding to build the future of agentic workflows.

Reuben Scheckter •Apr 23, 2025

1738

5 min read

The sprint to IC, narrowing the vision further & progress update

Blog

Product Updates

The sprint to IC, narrowing the vision further & progress update

IC just over a week away. We've been tightening the final pitch, refining our messaging, and pressure testing it in the lead-up to next week's presentation.

Reuben Scheckter •Apr 8, 2025

2249

5 min read

Tool

GeneratorVSL +1

Mini VSL Generator

Create compelling Video Sales Letter scripts in minutes with our AI-powered tool. Perfect for performance marketers who need high-converting video content fast.

Flyweel Team •Mar 31, 2025

1795

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Resources Hub

Featured

Closed Beta: Now LIVE

All Resources

Reconciling, Attributing and Managing Invoice Chaos at Month-End from Google & Meta Ads

Cost Per Lead (CPL) Benchmarks 2025: What Media Buying Teams Pay

Why Naming Conventions on Ads Matter for Media Buyers

[v0.1.3] Update: Smarter Spend Insights

Integrating Pipedrive Sales Metrics Into Ads: Optimize for the Metrics That Matter

[v0.1.2] Faster, More Reliable Ad Syncs

[v0.1.1] Performance & Stability Update

[v0.1.0] Closed Beta

The CACulator – Customer Acquisition Cost & ROI Benchmarking Tool

Media Buying Is Broken in 2025: Why Spreadsheets Can't Keep Up—and the Need for SpendOps

v0 AI-Styled Form Flow Template

The Omnichannel Flywheel: How Marketers Escape Performance Decay

What is SpendOps?

Building an MVP with AI - Part 1: From Rusty Skills to Antler Investment

[#4] Vibes, Velocity & Dogfood

Flyweel Funded: Our Agentic Vision

The sprint to IC, narrowing the vision further & progress update

Mini VSL Generator