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        Beta     Product  AdSpendOps    

# Closed Beta: Now LIVE

   Announcing Flyweel’s closed beta for high-volume advertisers. Connect Google and Meta, unify reporting, and act in real time to stop overspend. 

     ![Reuben Scheckter avatar](/_vercel/image?url=_astro%2Freuben.HNFQbEQp.webp&w=640&q=100&dpl=dpl_4JjDTVSXc7WrCqqccxkbvpQCVvap) Reuben Scheckter  
· Aug 15, 2025  · 4 min read 
· Updated Aug 15, 2025      ![Hero image for Closed Beta: Now LIVE](/_vercel/image?url=_astro%2Finvited-closed-beta.a7LhU2dq.webp&w=1920&q=100&dpl=dpl_4JjDTVSXc7WrCqqccxkbvpQCVvap)        
        
    

Flyweel’s closed beta is now open to high-volume Google and Meta advertisers who want one P&L view of spend, real-time alerts on overspend, and the manual reconciliation cycle out of their week. Spots are limited because every early customer gets hands-on onboarding from us, not a generic email sequence.

After years running and scaling performance marketing teams, I know what it’s like to chase growth while juggling spreadsheets, patching together dashboards, and hoping nothing breaks when budgets get big. That is the friction Flyweel exists to remove.

Flyweel is our answer to the chaos.
It started on the sales floor after dropping out of law school, making hundreds of cold calls a day and realizing that the real wins came from working smarter, not just harder. My first break into digital advertising turned those lessons into results, showing how the right approach could multiply growth overnight. That experience grew into leading a team, scaling budgets from zero to millions a year—and seeing, up close, how messy, fragmented, and stressful it gets behind the scenes.

Every operator I spoke to was living the same pain:

- Switching budgets across Google and Meta manually

- Pulling numbers from a dozen platforms to explain ROI

- Reconciling spend after the fact, never in real time

- Watching valuable budget leak through the cracks

Nobody was building a true operating system for ad spend.
Most solutions just stacked another dashboard on top of the problem. We wanted to build the platform we always wished existed:

- Connect to Google and Meta in minutes

- Get all your reporting in one place—finally

- See your campaigns, spend, and performance in real time

- Stop wasting hours on manual work, and focus on growth

Today, we’re opening Flyweel’s closed beta.
We’re inviting a small group of high-volume advertisers to help us shape what comes next. Beta users get unlimited free access for two months and a direct line to our team—we want your feedback on what to build, what to fix, and what really moves the needle for you.

     

        Best fit for the closed beta   

- Spending $25k+/month across Google and Meta

- Need a single view of spend, pipeline, and revenue

- Want a tight weekly feedback loop with the founders

   
If you’re running serious spend and want to be part of the next wave, apply for an invite for free access here.

Thank you for helping us build what’s next.
— Reuben, Matteo & the Flyweel team

  
        
               ![Reuben Scheckter, Chief Executive Officer at Flyweel](/_vercel/image?url=_astro%2Freuben.HNFQbEQp.webp&w=640&q=100&dpl=dpl_4JjDTVSXc7WrCqqccxkbvpQCVvap)  

Written by

 

## [Reuben Scheckter](https://www.flyweel.co)

 

Chief Executive Officer

 

 Reuben is the founder and CEO of Flyweel, where he is building the operating system for ad spend, connecting what lead-gen businesses spend on ads to the revenue it actually produces. He writes Flyweel's CPL and CAC benchmark research and works directly with performance teams scaling paid acquisition without spreadsheet chaos. 

   Performance Marketing  SpendOps  Ad Reconciliation  Lead Generation  Customer Acquisition Cost  Cost Per Lead Benchmarking  Paid Media Strategy  Ad Spend Attribution    [X](https://x.com/scheckter)[LinkedIn](https://www.linkedin.com/in/reubenscheckter/)[Crunchbase](https://www.crunchbase.com/organization/flyweel)