After years running and scaling performance marketing teams, I know what it’s like to chase growth while juggling spreadsheets, patching together dashboards, and hoping nothing breaks when the budgets get big. If you’ve ever had to justify every ad dollar—while managing constant channel changes and endless manual reporting—you’ll get why we built Flyweel.
Flyweel is our answer to the chaos. It started on the sales floor after dropping out of law school, making hundreds of cold calls a day and realizing that the real wins came from working smarter, not just harder. My first break into digital advertising turned those lessons into results, showing how the right approach could multiply growth overnight. That experience grew into leading a team, scaling budgets from zero to millions a year—and seeing, up close, how messy, fragmented, and stressful it gets behind the scenes.
Every operator I spoke to was living the same pain:
- Switching budgets across Google and Meta manually
- Pulling numbers from a dozen platforms to explain ROI
- Reconciling spend after the fact, never in real time
- Watching valuable budget leak through the cracks
Nobody was building a true operating system for ad spend. Most solutions just stacked another dashboard on top of the problem. We wanted to build the platform we always wished existed:
- Connect to Google and Meta in minutes
- Get all your reporting in one place—finally
- See your campaigns, spend, and performance in real time
- Stop wasting hours on manual work, and focus on growth
Today, we’re opening Flyweel’s closed beta. We’re inviting a small group of high-volume advertisers to help us shape what comes next. Beta users get unlimited free access for two months and a direct line to our team—we want your feedback on what to build, what to fix, and what really moves the needle for you.
If you’re running serious spend and want to be part of the next wave, apply for an invite for free access here.
Thank you for helping us build what’s next. — Reuben, Matteo & the Flyweel team