Flyweel Team · Tired of flying blind on your ad spend? The CACulator is a free, no-signup calculator that reveals your actual Customer Acquisition Cost (CAC) across every channel, with live industry comparisons in your local currency—including AI-powered analysis and actionable recommendations.
No spreadsheets, no guesswork. Just clarity, competitive insight, and growth advice—in seconds.
Real CAC in seconds
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Get instant clarity on your Customer Acquisition Cost with live industry benchmarks. No signup required.
Your questions about calculating customer acquisition costs, benchmarking, and optimizing your marketing spend—answered.
CAC is the total cost of acquiring a new customer, calculated by dividing your marketing and sales expenses by the number of customers acquired. It matters because it directly impacts profitability—if your CAC is higher than customer lifetime value, you're losing money on every sale.
The benchmarks are sourced from industry research reports and aggregated data across various sectors. While useful for comparison, your ideal CAC depends on your specific business model, customer lifetime value, and profit margins. Use benchmarks as guidance, not absolute targets.
Include all marketing and advertising spend (paid ads, content, tools), sales team costs (salaries, commissions, software), and associated overhead for the period you're measuring. The calculator uses total spend divided by new customers acquired during the same timeframe.
Calculate CAC monthly to track trends and catch issues early. Many businesses also review it weekly for active campaigns or quarterly for strategic planning. Regular monitoring helps you optimize spending before problems compound.
Yes. You can calculate CAC for individual channels (like Facebook Ads or Google Ads) or your overall blended CAC. Calculating by channel helps identify which platforms deliver the most cost-effective customer acquisition.
Yes, the calculator is available as a free template on Lovable that you can fork and customize for your specific needs. Modify the industries, add custom benchmarks, or integrate it with your own data sources.
Tired of flying blind on your ad spend? The CACulator is a free, no-signup calculator that reveals your actual Customer Acquisition Cost (CAC) across every channel.
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