The CACulator – Customer Acquisition Cost & ROI Benchmarking Tool
Flyweel Team
· Calculate your true CAC—see exactly how you stack up against industry benchmarks, including AI analysis and recommendations.
Tired of flying blind on your ad spend? The CACulator is a free, no-signup calculator that reveals your actual Customer Acquisition Cost (CAC) across every channel, with live industry comparisons in your local currency—including AI-powered analysis and actionable recommendations.
No spreadsheets, no guesswork. Just clarity, competitive insight, and growth advice—in seconds.
How It Works
- Select your market (B2B or B2C) and industry.
- Choose your currency.
- Enter your campaign spend and new customer numbers.
- Instantly see your CAC—and how you’re performing against the latest global benchmark for your industry.
- Including an AI summary card: get a concise, two-sentence performance assessment and three tailored growth recommendations based on your unique results.
- Drill into scenarios: test different spend or customer numbers to hit your target CAC.
Who’s It For?
- Growth marketers, media buyers, and performance teams wanting instant clarity on paid campaign efficiency.
- CFOs and revenue leaders tracking acquisition costs versus industry averages.
- Any digital-first business wanting to eliminate waste, scale with confidence, and get actionable next steps.
Why Use the CACulator?
- Stop guessing: Know your real CAC, in your chosen currency, in seconds.
- Benchmark instantly: See how you stack up against global industry standards.
- Including AI analysis: Get immediate, actionable recommendations after every calculation.
- Run scenarios: Stress-test your acquisition plans before you spend another dollar.
- Zero friction: No signup, no email capture, no lag. 100% free.
Stop Guessing
Real CAC in seconds
Benchmark Instantly
Industry standards
AI Analysis
Actionable insights
Zero Friction
100% free, no signup
Try the CACulator Now
Get instant clarity on your Customer Acquisition Cost with live industry benchmarks. No signup required.
The CACulator – Customer Acquisition Cost & ROI Benchmarking Tool
Tired of flying blind on your ad spend? The CACulator is a free, no-signup calculator that reveals your actual Customer Acquisition Cost (CAC) across every channel.
Want early access to more tools?
We're building Flyweel to help advertisers make more profit—not just more noise.
Get The Template For Free
Fork this calculator and customize it for your own use. Free forever.
CAC Calculator FAQs,
Your questions about calculating customer acquisition costs, benchmarking, and optimizing your marketing spend—answered.
What is Customer Acquisition Cost (CAC) and why does it matter?
What is Customer Acquisition Cost (CAC) and why does it matter?
CAC is the total cost of acquiring a new customer, calculated by dividing your marketing and sales expenses by the number of customers acquired. It matters because it directly impacts profitability—if your CAC is higher than customer lifetime value, you're losing money on every sale.
How accurate are the industry benchmarks in the calculator?
How accurate are the industry benchmarks in the calculator?
The benchmarks are sourced from industry research reports and aggregated data across various sectors. While useful for comparison, your ideal CAC depends on your specific business model, customer lifetime value, and profit margins. Use benchmarks as guidance, not absolute targets.
What costs should I include when calculating my CAC?
What costs should I include when calculating my CAC?
Include all marketing and advertising spend (paid ads, content, tools), sales team costs (salaries, commissions, software), and associated overhead for the period you're measuring. The calculator uses total spend divided by new customers acquired during the same timeframe.
How often should I calculate my CAC?
How often should I calculate my CAC?
Calculate CAC monthly to track trends and catch issues early. Many businesses also review it weekly for active campaigns or quarterly for strategic planning. Regular monitoring helps you optimize spending before problems compound.
Can I use this calculator for multiple marketing channels?
Can I use this calculator for multiple marketing channels?
Yes. You can calculate CAC for individual channels (like Facebook Ads or Google Ads) or your overall blended CAC. Calculating by channel helps identify which platforms deliver the most cost-effective customer acquisition.
Is there a free version of the calculator template I can customize?
Is there a free version of the calculator template I can customize?
Yes, the calculator is available as a free template on Lovable that you can fork and customize for your specific needs. Modify the industries, add custom benchmarks, or integrate it with your own data sources.
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