The CACulator – Customer Acquisition Cost & ROI Benchmarking Tool

Calculate your true CAC—see exactly how you stack up against industry benchmarks, including AI analysis and recommendations.

Tired of flying blind on your ad spend? The CACulator is a free, no-signup calculator that reveals your actual Customer Acquisition Cost (CAC) across every channel, with live industry comparisons in your local currency—including AI-powered analysis and actionable recommendations.

No spreadsheets, no guesswork. Just clarity, competitive insight, and growth advice—in seconds.

How It Works

1. Select your market (B2B or B2C) and industry.
2. Choose your currency.
3. Enter your campaign spend and new customer numbers.
4. Instantly see your CAC—and how you're performing against the latest global benchmark for your industry.
5. Including an AI summary card: get a concise, two-sentence performance assessment and three tailored growth recommendations based on your unique results.
6. Drill into scenarios: test different spend or customer numbers to hit your target CAC.

Who's It For?

• Growth marketers, media buyers, and performance teams wanting instant clarity on paid campaign efficiency.
• CFOs and revenue leaders tracking acquisition costs versus industry averages.
• Any digital-first business wanting to eliminate waste, scale with confidence, and get actionable next steps.

Why Use the CACulator?

• Stop guessing: Know your real CAC, in your chosen currency, in seconds.
• Benchmark instantly: See how you stack up against global industry standards.
• Including AI analysis: Get immediate, actionable recommendations after every calculation.
• Run scenarios: Stress-test your acquisition plans before you spend another dollar.
• Zero friction: No signup, no email capture, no lag. 100% free.