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[#4] Vibes, Velocity & Dogfood

Discover how Flyweel rapidly built and ranked a new site with v0.dev, redefined its funnel flow, and reflects on the future of AI-led advertising.

Reuben Scheckter avatar Reuben Scheckter
· · 1 min read · Updated
[#4] Vibes, Velocity & Dogfood

Speaking of vibes…Link to this section

The vibe coding unlocks continue.

We rebuilt and shipped a fully SEO-indexed site in under a week using v0.dev with React and Next.js — a front-end stack perfectly suited for marketers who want more customisation with less developer reliance.

If you’re building marketing funnels or websites:

  • v0.dev is a leading contender for frontend velocity.
  • Pair it with shadcn, 21st.dev, and framer-motion.
  • Fork liberally. Do not rerun mistakes more than once or twice.

We’re already ranking Top 2 for “SpendOps”, and our last free tool (“Mini VSL”) is already indexed.

Because Lovable didn’t cooperate with polishing our original waitlist flow, we implemented a new command bar/AI-style V2 waitlist. It’s live now at flyweel.co — a little homage to our main product and MVP. It’s built fast and converting well.

If you’re after a free funnel component template, let me know — we’re considering open-sourcing one.

Zuckerberg Dreams, Advertisers ShudderLink to this section

“Any business can come to us, say what their objective is… and we’ll just deliver results. You wouldn’t even need a creative.”
— Mark Zuckerberg


Source: SmartCompany

This quote captures Meta’s vision of agentic AI-led ad buying: no creatives, no strategy — just a goal and budget.

On paper, it sounds efficient. But if you’ve ever scaled performance media, you know the core issue:

Platforms optimise for spend, not outcomes.


If your strategy is “let Meta figure it out,” then congratulations — you’re optimising their revenue model, not yours.

At Flyweel, we’re bullish on agentic interfaces. But ours keep you in control — of both results and budget.

Because hope is not a strategy. Especially when your counterpart has every incentive to overspend your ad dollars.

Some Things We ShippedLink to this section

  • ✅ New SEO-Indexed Site + rebuilt waitlist → Already ranking #2 for “SpendOps” and our Mini VSL keyword.
  • 🔥 GTM ramp-up → Ad testing, funnel warming, audience segmentation.
  • 🤖 Agentic AI V2 upgrades → Improved flow, intuitive interaction layer.
  • 🧠 UI/UX refresh ahead of Lite MVP → It’s beginning to feel like a product.
  • 💳 Billing infrastructure → Functional and extensible.
  • 💬 Discord onboarding → Kicking off early access community building.

What’s NextLink to this section

  • Expanding the waitlist and GTM campaigns.
  • Further polish to the MVP — front and back end.
  • Dropping another free tool soon (taking suggestions).
  • Launching Discord more broadly.
  • Internal “dogfooding” to battle-test the product.
  • Evaluating launch strategies (hello, Product Hunt?) — if you’re a distribution or launch strategy pro, we’d love to chat.

If you haven’t already, bookmark flyweel.co and check the performance updates over your morning coffee.

Back to breaking things — methodically.

Reuben Scheckter, Chief Executive Officer at Flyweel

Written by

Reuben Scheckter

Chief Executive Officer

Reuben is the founder and CEO of Flyweel, where he is building the operating system for ad spend, connecting what lead-gen businesses spend on ads to the revenue it actually produces. He writes Flyweel's CPL and CAC benchmark research and works directly with performance teams scaling paid acquisition without spreadsheet chaos.

Performance Marketing Advertising Finance AdSpendOps Ad Reconciliation Lead Generation Customer Acquisition Cost Cost Per Lead Benchmarking Paid Media Strategy Ad Spend Attribution

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