[Back to resources](/resources)          Article Navigation        Table of Contents  
 - [Speaking of vibes…](#speaking-of-vibes)
- [Zuckerberg Dreams, Advertisers Shudder](#zuckerberg-dreams-advertisers-shudder)
- [Some Things We Shipped](#some-things-we-shipped)
- [What’s Next](#whats-next)
 
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 - [CACulator](/tools/caculator)
- [Mini VSL Generator](/tools/mini-vsl-generator)
- [Form Templates](/tools/v0-ai-styled-form-flow)
 
                        Company     AI    

# [#4] Vibes, Velocity & Dogfood

   Discover how Flyweel rapidly built and ranked a new site with v0.dev, redefined its funnel flow, and reflects on the future of AI-led advertising. 

    * Reuben Scheckter  
· May 8, 2025  · 1 min read 
· Updated May 8, 2025     ![Hero image for [#4] Vibes, Velocity & Dogfood](/_vercel/image?url=_astro%2Fvibes-velocity-dogfood.Dssq5fnM.webp&w=1920&q=100&dpl=dpl_A5y4JZ3J1TQUkCWxEy9tdao9Ajsv)          

## Speaking of vibes…[](#speaking-of-vibes)

The vibe coding unlocks continue.

We rebuilt and shipped a fully SEO-indexed site in under a week using [v0.dev](https://v0.dev) with React and Next.js — a front-end stack perfectly suited for marketers who want more customisation with less developer reliance.

If you’re building marketing funnels or websites:

- **v0.dev** is a leading contender for frontend velocity.

- Pair it with **shadcn**, **21st.dev**, and **framer-motion**.

- Fork liberally. Do not rerun mistakes more than once or twice.

We’re already ranking **Top 2 for “SpendOps”**, and our last free tool (“Mini VSL”) is already indexed.

Because Lovable didn’t cooperate with polishing our original waitlist flow, we implemented a new **command bar/AI-style V2 waitlist**. It’s live now at [flyweel.co](https://www.flyweel.co) — a little homage to our main product and MVP. It’s built fast and converting well.

If you’re after a free funnel component template, let me know — we’re considering open-sourcing one.

## Zuckerberg Dreams, Advertisers Shudder[](#zuckerberg-dreams-advertisers-shudder)

> “Any business can come to us, say what their objective is… and we’ll just deliver results. You wouldn’t even need a creative.”
>  — Mark Zuckerberg
> Source: [SmartCompany](https://www.smartcompany.com.au/technology/zuckerberg-meta-will-bring-advertising-fully-in-house-ai/)

This quote captures Meta’s vision of agentic AI-led ad buying: no creatives, no strategy — just a goal and budget.

On paper, it sounds efficient. But if you’ve ever scaled performance media, you know the core issue:

**Platforms optimise for spend, not outcomes.**

If your strategy is “let Meta figure it out,” then congratulations — you’re optimising their revenue model, not yours.

At Flyweel, we’re bullish on agentic interfaces. But ours keep you* in control — of both results and budget.

Because hope is not a strategy. Especially when your counterpart has every incentive to overspend your ad dollars.

## Some Things We Shipped[](#some-things-we-shipped)

- ✅ **New SEO-Indexed Site** + rebuilt waitlist → Already ranking **#2 for “SpendOps”** and our **Mini VSL** keyword.

- 🔥 **GTM ramp-up** → Ad testing, funnel warming, audience segmentation.

- 🤖 **Agentic AI V2** upgrades → Improved flow, intuitive interaction layer.

- 🧠 **UI/UX refresh** ahead of Lite MVP → It’s beginning to feel like a product.

- 💳 **Billing infrastructure** → Functional and extensible.

- 💬 **Discord onboarding** → Kicking off early access community building.

## What’s Next[](#whats-next)

- Expanding the waitlist and GTM campaigns.

- Further polish to the MVP — front and back end.

- Dropping another free tool soon (taking suggestions).

- Launching Discord more broadly.

- Internal “dogfooding” to battle-test the product.

- Evaluating launch strategies (hello, Product Hunt?) — if you’re a distribution or launch strategy pro, we’d love to chat.

If you haven’t already, bookmark [flyweel.co](https://www.flyweel.co) and check the performance updates over your morning coffee.

Back to breaking things — methodically.

         ![Reuben Scheckter, Chief Executive Officer at Flyweel](/_vercel/image?url=_astro%2Freuben.BFrUbiDi.webp&w=640&q=100&dpl=dpl_A5y4JZ3J1TQUkCWxEy9tdao9Ajsv)  

Written by

 

## [Reuben Scheckter](https://www.flyweel.co)

 

Chief Executive Officer

 

 Reuben is the founder and CEO of Flyweel, where he is building the operating system for ad spend, connecting what lead-gen businesses spend on ads to the revenue it actually produces. He writes Flyweel's CPL and CAC benchmark research and works directly with performance teams scaling paid acquisition without spreadsheet chaos. 

   Performance Marketing  SpendOps  Ad Reconciliation  Lead Generation  Customer Acquisition Cost  Cost Per Lead Benchmarking  Paid Media Strategy  Ad Spend Attribution    [X](https://x.com/scheckter)[LinkedIn](https://www.linkedin.com/in/reubenscheckter/)[Crunchbase](https://www.crunchbase.com/organization/flyweel)