[#02] The sprint to IC, narrowing the vision further & progress update

IC just over a week away now

We've been tightening the final pitch, refining our messaging, and doing the rounds to pressure test it in the lead-up to next week's presentation.

In the last week and a bit, we wrapped up V1 of the pitch deck, sat our grilling session on Friday, and had a mild "pre-grill" with Steve Telburn the hour before we had James McClure — bit of a sous vide before the sear🥩lol

Main feedback? Simplify the language, and give clearer context around the problem for people who haven't lived it or has been deep down the media buyer and advertising rabbit hole.

Matteo Calo and I were saying to each other — so wild how quickly it's come around. Feels like ages ago we were in Sydney surrounded by 95 outliers for W1 of Antler. Surreal. Now it's nearly go time, and the real shit begins (for me - again!)

📦 What Progress We Made Last Week (Or So)

🚀 Flyweel Priority Beta User Program Steaming Along

We're now around 85% subscribed for the Priority Beta Program, with average monthly ad spend across early signups sitting at ~$269k per month.

Looking to open it up a little further — but right now, the focus is on giving this first wave a high-touch experience, getting tight feedback, and making sure the core loop delivers.

🔭 Refining the Vision

The product's evolved fast over the last fortnight — partly through conversations, partly just natural progression as we build.

What's clear is... We're not building another reporting tool (god forbid!).

An AdSpendOps system for service and lead-gen model brands that rely on ads to fill their pipeline — but don't have a clean way to connect that spend to revenue stacks, control across it and ensure decisioning is laser accurate.

These teams live across CRMs, spreadsheets, lead distribution softwares (for the PPL guys), accounting tools, and way too many browser tabs.

Their funnels don't fit fixed models. The ad platforms aren't built for what happens post-click in the real world with service models and scattered revenue stacks.

These companies also don't want to be forced into a template like usual. They want to define the template.

That's the gap we're stepping into.

🧪 A Fun Side Quest — Vibe Coded Funnel Flow for Waitlist

Over the weekend, I decided to try vibe code our waitlist flow — not because of the iOS bug we fixed (though that was a nice bonus), but more out of curiosity.

We'd been using tools like Heyflow to move quick, but wanted something super sleek and add custom animation styles.

So using the context behind the codebase of our prototype I was able to get Lovable to build a nice flow, hook it up to Supabase/Conversions API for entries and place all the usual scripts needed to test ads.

Still some stuff to tidy up (a few JS quirks causing typo's and some load speed improvements), but let me know what you think or if you've done this yourself.

Might package it up as a free template for anyone using Lovable (another Antler crew doing cool stuff).

→ waitlist.flyweel.co

🔧 MVP Progress

After building out the backend structure and integrations, Matteo implemented the first pass of our reporting layer and UI refresh — using the prototype as our visual and structural baseline (vibe coded style guide included... it's an addiction).

It's starting to feel like a product — not just a prototype. Early, rough around the edges, but real.

🛠️ What's Coming Up (This Week)

• Finish wiring the full MVP loop: ad spend in → CRM or revenue in → custom metrics tracking
• Releasing async demo for those who are busy and to allow more people to take a look (hit me up if youd like one)
• Final pitch polish + Pitch Perfect session this afternoon with the Antler guys
• Ramping waitlist activities and ad tests too (testing 4o image gen with GPT - my lawd it is good)

If you're running ads at scale, filling a sales pipe, and still stitching it all together manually — I'd love to show you what we're working on.

Waitlist's open at flyweel.co or waitlist.flyweel.co, or flick me a message if you want to chat through it properly.