Salesforce

Flyweel + Salesforce Integration (Coming Soon)

Why You Should Connect Your Ads to Salesforce

Sales teams live in Salesforce, but pipeline is rarely connected to ad spend and channel performance. Manual updates, delayed reports, and data silos slow down decisions and make it hard to see what actually drives revenue. Flyweel unifies pipeline, spend, and outcomes — one place to see where growth really comes from and how to accelerate it. Connect Salesforce to marketing and revenue reporting, automate lead scoring and routing, and optimise pipeline velocity.

What This Integration Will Enable

When you connect Salesforce to Flyweel, you’ll gain complete visibility into how your marketing investments translate into pipeline and closed revenue. This integration eliminates the disconnect between marketing operations and sales performance, providing a single source of truth for revenue attribution.

Core Capabilities:

• Unified Pipeline View → Bring Salesforce lead data, opportunity stages, account information, and closed-won revenue into Flyweel alongside advertising channels and website analytics. Track your entire revenue funnel from first touchpoint to deal close in one comprehensive dashboard.

• Multi-Touch Revenue Attribution → Understand which marketing campaigns, channels, and touchpoints contribute to opportunity creation and closed deals. Build attribution models that reflect your actual sales cycle, from initial awareness through consideration to final purchase decision.

• Account-Based Marketing Analytics → For B2B teams running account-based strategies, see which marketing activities influence target accounts at each stage of the buying journey. Track account engagement across all touchpoints and correlate with Salesforce opportunity progression.

• Sales Cycle Optimization → Monitor how quickly leads from different marketing sources progress through your Salesforce stages. Identify which campaigns generate leads that close faster and at higher rates, then optimize budget allocation accordingly.

• Custom Object Support → Sync custom Salesforce objects that track your unique business metrics. Whether you track partner deals, renewal opportunities, or custom lead scoring fields, Flyweel adapts to your Salesforce configuration.

• Real-Time Pipeline Reporting → Automatically generate pipeline reports that combine Salesforce opportunity data with marketing spend and channel performance. Eliminate manual report building and gain instant insights into marketing contribution to revenue.

How Enterprise Marketing Teams Will Use This

This integration is designed for marketing operations teams managing complex sales cycles and multi-channel campaigns. It provides the infrastructure needed to prove marketing ROI at the executive level.

Common Use Cases:

1. Executive Revenue Reporting → Build board-ready reports showing exactly how marketing spend contributes to pipeline generation and revenue outcomes. Track marketing-influenced pipeline, sourced pipeline, and closed revenue by campaign and channel.

2. Marketing Budget Justification → Prove marketing ROI with data-driven attribution connecting Salesforce closed-won revenue back to specific campaigns and channels. Move budget conversations from guesswork to data-backed recommendations.

3. Lead Quality Analysis → Compare lead-to-opportunity conversion rates and win rates across different marketing sources. Identify which campaigns generate not just volume, but leads that actually convert to paying customers.

4. Sales and Marketing Alignment → Give both teams shared visibility into funnel metrics. Sales sees which marketing campaigns influence their opportunities, while marketing tracks how their leads perform through the entire sales cycle.

5. Territory and Segment Analysis → Analyze pipeline and revenue outcomes by Salesforce territory, industry segment, company size, or any custom dimension. Optimize marketing strategy for your highest-value segments.

This integration is in development. Your request helps us prioritise Salesforce and related CRM builds.

Customer Feedback Driving This

“Pipeline health is guesswork without consistent attribution.”
— Customer Call

“Lead scoring and routing need to reflect real buyer intent.”
— Customer Call

Frequently Asked Questions

What is the Salesforce integration for Flyweel?

It connects Salesforce to Flyweel’s reporting layer so pipeline, marketing, and spend live in one place.

How will it help me optimise revenue?

You’ll see which channels drive qualified opportunities and sales, and you can focus teams on the work that moves deals forward.

Is it available now?

Not yet — this integration is in development and sequenced by demand and use cases.

What can I do today?

Flyweel already integrates with Google, Meta, and Pipedrive (HubSpot next). Salesforce is on the roadmap, and your request helps shape priorities.

When will it be ready?

No confirmed date yet. We’ll update customers as soon as development begins.

Request Salesforce Integration

Tell us why Salesforce matters to your team. The more signal we get, the sooner we can build it.