Accountable ad spend.
Scalable growth.
Scaling ad spend shouldn't mean scaling headaches. Flyweel is building the OS to turn ad spend from chaotic expense to scalable investment.
Do you know where every dollar goes
and what it returns?
Lack of clarity.
To know what will scale.
Finance asks: "Which campaigns drive revenue?"
You don't have the answer.
You open Meta. Google Ads. Xero.
Nothing matches. 4 hours in Excel.
Rough numbers. More follow-ups.
Lack of capital.
To scale what works.
Your best campaign converts consistently.
Sales data proves it works.
But Meta bills weekly. Leads close in 60 days.
Revenue lands after that.
Hypergrowth limits scale so opportunities pass by.
Automate manual workflows, gain clarity
and finance scale with 
Automated invoice matching.
Catch discrepancies.
Be audit-ready.
Invoice to ledger.
On autopilot.
Meta sends multiple invoices per month.
Google sends billing statements.
We match them to Xero automatically.
Know true spend in real-time.
No more manual matching.
Ask your data anything.
Charts in seconds.
No queries.
Ads to deals.
Answers in seconds.
"Show pipeline by traffic source."
"Which campaigns close fastest?"
"What's my spend by platform this month?"
Get charts and tables in seconds.
No spreadsheets. No manual queries.
Just ask.
All platforms. One view.
Filter. Sort.
Compare.
Every campaign.
Every dollar tracked.
Every campaign across Meta (including Instagram)
and Google Ads (including YouTube).
Filter by date, platform, conversion status.
Sort by spend, ROAS, pipeline value.
Connect your Pipedrive CRM to see
which campaigns drive actual deals.
Working capital for ad spend.
Scale what works.
Pay as revenue lands.
The cashflow gap.
Most tools ignore.
You spend Monday on Meta ads.
Leads convert to pipeline.
But revenue lands 60-90 days later.
Meanwhile Meta bills weekly.
Your bank balance can't keep up.
- Banks want collateral
- Business credit has high rates
- Nobody underwrites on performance data
- 1 We see your reconciled data Campaigns, close rates, margins
- 2 Funding based on sales and spend data Not your house as security
- 3 Capital aligned to your cycle Pay back as revenue lands
- 4 Scale what works No cashflow constraints
Performance capital.
Built on your data.
Flyweel sees your reconciled data.
Which campaigns convert. How fast deals close.
That visibility unlocks funding
others can't offer.
Built for two types of businesses.
Ad spend fills your pipeline. And/or you buy leads.
Sales team turns leads into revenue.
Your product is leads. Ad spend is your COGS.
40-80% of revenue goes to platforms.
If your business lives or dies on ad spend efficiency,
is for you.
Start free.
Scale when ready.
No spend limits.
No hidden fees.
Got questions?
We've got answers.
How fast can I get started?
Under 5 minutes, under 8 clicks. Connect ad accounts, connect Xero, done. We handle the rest.
Do I need technical knowledge?
No. If you can log into Meta Ads, you can set up Flyweel.
What gets connected?
Your ad platforms (Meta, Google, TikTok, LinkedIn) and Xero. Read-only access. We never post or modify.
Why not charge based on ad spend?
That punishes growth. You pay for operational work (invoice reconciliation) and intelligence (AI queries). Scale all you want—no penalty.
What's actually free forever?
30 invoices/month, 50 AI queries/month, unlimited AdGrid. Most businesses under $200K monthly spend never pay.
What if I need more?
Scale plan adds invoices and queries at variable pricing. Pay only for what you use. No spend limits.
Is AdGrid really unlimited?
Yes. Unlimited campaigns, platforms, users. Forever free. No catches.
Can the AI make changes to campaigns?
No. AI is read-only. Provides insights and recommendations. You make changes in platforms.
What about reconciliation accuracy?
Automated matching with variance flagging. Every discrepancy traceable. Audit-ready.
Who should use Flyweel?
Lead sellers (ad spend = COGS, 40-80% of revenue) and service companies (buying leads to feed sales teams). If your business lives or dies on ad spend efficiency, this is for you.
Who shouldn't use Flyweel?
Agencies managing client ad accounts. If you invoice clients for ad management services, we're not built for your workflow.
When can I access capital?
Coming soon. Partnering with Australian lending providers now. Join waitlist to get notified when we launch.
How's it different from business loans?
Priced on your proven campaign performance, not generic risk models. Terms align with your sales cycles. Pay back as leads close and revenue comes in.
What access do you need?
Read-only to ad platforms and Xero. We sync data, never modify or post.
Can I delete my data?
Yes. Contact us anytime to remove your account and data.
From our blog.
Thoughts on SpendOps.
Reconciling, Attributing and Managing Invoice Chaos at Month-End from Google & Meta Ads
Streamline month-end ad billing reconciliation and attribution for Google & Meta. Discover how Flyweel brings order to invoice chaos.
Cost Per Lead (CPL) Benchmarks 2025: What Media Buying Teams Pay
Real CPL and CAC benchmarks across paid channels in 2025. Industry-specific data showing what acquisition actually costs in your vertical.
Scale smarter. Start free.
Join teams turning ad chaos into accountable growth.