If you grow on ads, you carry one problem above all others. You pay for the ads today. Your customers pay you back weeks or months later, and the better your ads work, the wider that gap gets.
We started Flyweel to close it. Today we’re sharing what comes next.
The Round
The round was led by TEN13, with participation from Antler, QIC and fintech leaders like Klarna CTO Koen Köppen (Mollie), Larry Diamond (Zip/Eldium), and Matt Leibowitz (Stake). People who built payments and lending at scale, now backing what we’re building.
Read the coverage in Startup Daily.
The Problem
Most businesses that grow on ads run their money across tools that don’t talk to each other. Spend sits in the ad platforms, revenue in the CRM, invoices in accounting. Nobody sees the whole picture in time to act, so you guess. You hold back a campaign that’s working, or wait on money you’ve already earned.
Banks don’t help. They see “marketing expense” and stop reading. We can read it, because we sit on the data: what you spend, what it returns, and what comes back as revenue.
What Flyweel Does
We run the money behind your ads, not the creative. Three things:
Clarity. See what your spend actually returns, in one place, without the spreadsheet work.
Control. Move and cap the money in real time, instead of finding out next month.
Capital. Back the campaigns already working, with repayment timed to when your revenue lands.
So far, businesses have run more than $100M in ad spend through Flyweel. Close to a thousand use it today.
What’s Next
This round builds the next layer. Capital first, so a winning campaign isn’t capped by this week’s bank balance. Cards next, so you control every dollar as it moves. We’re also setting up in the US, where the pull has been strongest.
We’re heads down building. If you grow on ads and feel this gap, we’d like to talk. Thanks to everyone who backed us.
Read the founder’s note from our CEO on LinkedIn.
