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Press & Media Kit

The Flyweel media kit.

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01

Company Story

Mission statement

Flyweel is the operating system for ad spend. It connects ad platforms, CRM, and accounting in real time so growth and finance can trust the same numbers.

Short company story

Businesses that advertise are financing companies. They just don't know it yet. Every ad dollar is money out today with revenue often arriving weeks or months later. Flyweel closes that gap by connecting ad platforms, CRM, and accounting into one operating layer.

Spend syncs to the books automatically. Discrepancies get flagged. Growth, finance, and founders see the same numbers in real time. Flyweel was founded in 2025 by Reuben Scheckter and Matteo Calo after they saw the same timing problem from two sides: paid media operations and fintech payments infrastructure.

02

Vision

Flyweel is building the financial operating layer for ad spend. The long-term vision is to make advertising capital measurable, controllable, and financeable in real time, so businesses can treat growth spend with the same discipline they expect from payments, banking, and accounting infrastructure.

03

Who We Serve

Lead sellers

Companies where paid media is the engine and ad spend behaves like cost of goods sold. Flyweel helps them see what each dollar bought, what came back, and where control is breaking.

Sales-led service businesses

Pipeline-driven teams that spend on ads today and collect revenue weeks or months later. Flyweel connects growth, sales, and finance so decisions do not wait for month-end cleanup.

High-spend operators

Teams managing meaningful paid spend across ad platforms, CRM, and accounting tools, usually once manual reconciliation, delayed reporting, or budget trust has become expensive.

04

Founder Bios

Reuben Scheckter thumbnail

Reuben Scheckter

Co-founder & CEO

Reuben scaled a lead generation business on paid media for ten years, managing $40M+ in digital ad spend before the company was acquired and named an Australian Financial Review Fast Starter in 2022. He started Flyweel to build the operating layer he wished existed when ad spend, revenue, and cash were moving faster than the reporting systems around them.

LinkedIn
Matteo Calo thumbnail

Matteo Calo

Co-founder & CTO

At Semrush, Matteo and his 40-developer team built a custom in-house PSP that still processes more than $300M a year. Earlier, he built fintech rails at Adyen and Mollie. At Flyweel, he brings payments infrastructure thinking to ad spend operations: money movement, reconciliation, controls, and trustworthy real-time data.

LinkedIn

05

Logos & Assets

Use dark assets on light backgrounds and light assets on dark backgrounds. Do not recolor, stretch, or place marks on busy images.

Showcase

Flyweel dimensional mint logo lockup

Dimensional mint lockup

Showcase logo for brand-led placements.

Flyweel dimensional mint logo lockup for light backgrounds

Dimensional mint lockup, light

Dimensional mint lockup for light backgrounds.

Flyweel primary color lockup

Primary mint lockup

Primary Flyweel lockup for brand use.

Logo Lockups

Flyweel dark lockup

Dark lockup

Dark lockup for light backgrounds.

Flyweel light lockup

White lockup

Light lockup for dark backgrounds.

Flyweel mint tile lockup for light backgrounds

Mint tile lockup, dark

Tile-backed mint lockup for light backgrounds.

Flyweel mint tile lockup for dark backgrounds

Mint tile lockup, white

Tile-backed mint lockup for dark backgrounds.

Flyweel dark icon lockup

Icon lockup, dark

Compact lockup for light backgrounds.

Flyweel light icon lockup

Icon lockup, white

Compact lockup for dark backgrounds.

Logomarks

Flyweel standalone brandmark

Mint logomark

Standalone brandmark for avatars and small placements.

Flyweel dark standalone brandmark

Dark logomark

Standalone dark brandmark.

Flyweel white standalone brandmark

White logomark

Standalone white brandmark.

App Icons

Flyweel mint app icon on dark

App icon, mint on dark

Square app icon tile with mint mark on dark.

Flyweel dark app icon on mint

App icon, dark on mint

Square app icon tile with dark mark on mint.

Color palette

Mint Primary
HEX
#D1FAE5
RGB
209, 250, 229
Forest Accent
HEX
#1A4D3A
RGB
26, 77, 58
Ink Foreground
HEX
#0A0A0A
RGB
10, 10, 10
Paper Background
HEX
#F2F2F2
RGB
242, 242, 242

06

Founder Shots

Preview and download links use the expected public media kit paths.

Reuben Scheckter & Matteo Calo high-resolution headshot

Reuben Scheckter & Matteo Calo

Founders, square

Reuben Scheckter high-resolution headshot

Reuben Scheckter

Co-founder & CEO

Matteo Calo high-resolution headshot

Matteo Calo

Co-founder & CTO

07

Contact Info

For interviews, quotes, podcast bookings, or asset requests.