Media Kit | Flyweel

01

Company Story

Mission statement

Flyweel is the operating system for ad spend. It connects ad platforms, CRM, and accounting in real time so growth and finance can trust the same numbers.

Short company story

Businesses that advertise are financing companies. They just don't know it yet. Every ad dollar is money out today with revenue often arriving weeks or months later. Flyweel closes that gap by connecting ad platforms, CRM, and accounting into one operating layer.

Spend syncs to the books automatically. Discrepancies get flagged. Growth, finance, and founders see the same numbers in real time. Flyweel was founded in 2025 by Reuben Scheckter and Matteo Calo after they saw the same timing problem from two sides: paid media operations and fintech payments infrastructure.

02

Vision

Flyweel is building the financial operating layer for ad spend. The long-term vision is to make advertising capital measurable, controllable, and financeable in real time, so businesses can treat growth spend with the same discipline they expect from payments, banking, and accounting infrastructure.

03

Who We Serve

Lead sellers

Companies where paid media is the engine and ad spend behaves like cost of goods sold. Flyweel helps them see what each dollar bought, what came back, and where control is breaking.

Sales-led service businesses

Pipeline-driven teams that spend on ads today and collect revenue weeks or months later. Flyweel connects growth, sales, and finance so decisions do not wait for month-end cleanup.

High-spend operators

Teams managing meaningful paid spend across ad platforms, CRM, and accounting tools, usually once manual reconciliation, delayed reporting, or budget trust has become expensive.

04

Founder Bios

Reuben Scheckter

Co-founder & CEO

Reuben scaled a lead generation business on paid media for ten years, managing $40M+ in digital ad spend before the company was acquired and named an Australian Financial Review Fast Starter in 2022. He started Flyweel to build the operating layer he wished existed when ad spend, revenue, and cash were moving faster than the reporting systems around them.

Matteo Calo

Co-founder & CTO

At Semrush, Matteo and his 40-developer team built a custom in-house PSP that still processes more than $300M a year. Earlier, he built fintech rails at Adyen and Mollie. At Flyweel, he brings payments infrastructure thinking to ad spend operations: money movement, reconciliation, controls, and trustworthy real-time data.

05

Logos & Assets

Use dark assets on light backgrounds and light assets on dark backgrounds. Do not recolor, stretch, or place marks on busy images.

Showcase

Dimensional mint lockup

Showcase logo for brand-led placements.

The media kit.

Company Story

Mission statement

Short company story

Vision

Who We Serve

Lead sellers

Sales-led service businesses

High-spend operators

Founder Bios

Reuben Scheckter

Matteo Calo

Logos & Assets

Showcase

Dimensional mint lockup

Dimensional mint lockup, light

Primary mint lockup

Logo Lockups

Dark lockup

White lockup

Mint tile lockup, dark

Mint tile lockup, white

Icon lockup, dark

Icon lockup, white

Logomarks

Mint logomark

Dark logomark

White logomark

App Icons

App icon, mint on dark

App icon, dark on mint

Color palette

Founder Shots

Reuben Scheckter & Matteo Calo

Reuben Scheckter & Matteo Calo

Reuben Scheckter

Matteo Calo

Contact Info