Pipedrive 
Cost per closed deal by campaign
Follow each ad charge to its campaign, the closed deal and the payment that landed.
- Meta, Google Ads and TikTok spend in one view
- Deals from Pipedrive, books from Xero or QuickBooks
- Meta invoices reconciled to Xero
Solutions
For Service Businesses
Track ad spend to paid revenue from each client, with spend controls and funding built for ads.
Connects to Meta Google Ads TikTok Pipedrive Xero QuickBooks
For businesses that sell through a pipeline.
Flyweel is a finance platform that tracks each ad charge to its campaign, the CRM deal and the cash that landed.
Solutions by industry
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Financial Services
Track cost per settled deal for mortgage brokers, insurance agencies, accountants and wealth advisors.
Learn more -
Law Firms
Track cost per signed case, and fund intake campaigns while fees wait for settlement.
Learn more -
Home Services
Track cost per paid install for solar, roofing and HVAC, and fund ads alongside stock.
Learn more -
Health and Wellness
Track cost per new patient for dental, clinics and med spas across the full course of care.
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Education and Coaching
Track cost per paid enrollment and the installments each student pays over the plan.
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Clients pay weeks or months after the ad.
The timing gap for a service business is the time between paying for ads and getting paid by new clients.
Example: a $25,000 ad bill
- Platform ROAS: Counts form fills and booked calls as they happen
- Cash ROAS: 3x, once $75,000 of client payments lands by day 90
A campaign can look strong in the platform report and weak in the bank.
Claim 3 Months Free
Claim $0 for 3 months. Limited offer, no min spend. Cash timeline
- Day 0 Ad bill paid
- Day 7 Leads booked for a consult or quote
- Day 30 Deals closed, work under way
- Day 90 Client payments received
How Flyweel helps
Separate cards for ad spend US only
Issue a card1 per ad account, business line or media buyer, each with its own cap. You choose the split.
- Locked to advertising and marketing
- Alerts at 50, 75 and 100% of each cap
- If one card is compromised, the others keep running
Keep good campaigns running US only
Performance Capital is ad spend financing built for ads, for the weeks when campaigns work and client payments are on the way.
- A pay in full charge card2 with terms built around your sales cycle
- Limits follow performance
- No credit checks or personal guarantees
When each service business gets paid.
Each industry has its own payment event and typical wait between the ad and the payment.
| Industry | When the client pays | Typical wait |
|---|---|---|
| Financial services | The commission or fee settles once the mortgage funds or the policy binds. | 30 to 90 days |
| Law firms | Contingency fees arrive at settlement, while retainers come sooner and in stages. | 12 to 24 months |
| Home services | The homeowner or financier pays once the install or job is complete. | 60 to 90 days |
| Health and wellness | Revenue arrives visit by visit across a course of treatment. | 3 to 12 months |
| Education and coaching | Students pay installments over the length of their program, less refunds. | 6 to 12 months |
Common questions
Have another question? Contact us.
What types of service businesses is Flyweel for?
Flyweel is for service businesses that sell through a pipeline, where a lead becomes a quote, consult, job or case before it becomes revenue. That includes mortgage brokers, insurance agencies, law firms, solar and HVAC contractors, clinics, med spas, coaches and bootcamps.
Is Performance Capital available outside the US?
No. Performance Capital and Flyweel cards are open to US businesses only today. The reporting side, including the unified ad view, reconciliation and the AI agent, works in any country. Tell us your country at signup so we know where to launch next.
What is the difference between platform ROAS and cash ROAS?
Platform ROAS is the return Meta or Google reports from conversions it tracks, like form fills. Cash ROAS is paid revenue divided by ad spend. For a service business, the two can differ a lot, because many tracked conversions never become paying clients.
How do I track cost per closed deal across Meta and Google?
Connect your Meta and Google ad accounts, then add closed deals from Pipedrive or a CSV upload. Flyweel divides spend by closed deals for each campaign and shows both platforms in one view. The AI agent can also answer it in plain language.
Which CRMs and ad platforms does Flyweel connect to?
Flyweel connects to Meta, Google Ads and TikTok for spend, Pipedrive for deals, and Xero or QuickBooks for your books. HubSpot and Salesforce are next on the roadmap. For a job system, intake tool or payment processor, upload a CSV instead.
Is Flyweel free for service businesses?
Yes. Starter is free, with no credit card needed, and includes AdGrid, the AI agent and reconciliation. Growth is $99 a month. Put $25k a month on Flyweel cards and the platform is $0, with unlimited ad accounts. Early adopters get their first 3 months at $0 with no minimum spend.
Further reading
Reconciling, Attributing and Managing Invoice Chaos at Month-End from Google & Meta Ads
Streamline month-end ad billing reconciliation and attribution for Google & Meta. Discover how Flyweel brings order to invoice chaos.
Advertising Finance AdFi
CPL/CAC Benchmarks Report 2026 (Service Industries)
Discover 2026 CPL and CAC benchmarks for service industries. Get expert insights on costs for home services, B2B, and insurance to optimize spend.
Advertising Finance AdFi
The CAC Payback Gap: How Scaling Advertisers Fund Ad Spend Without Pausing Campaigns
When ad spend converts, revenue outgrows liquid cash. Learn how scaling businesses fund the 30 to 120 day CAC payback gap without debt locks or equity dilution.
Advertising Finance AdFi
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