Track cost per paid install for solar, roofing and HVAC, with spend controls and funding built for ads.
Connects to Meta Google Ads TikTok Pipedrive Xero QuickBooks
Flyweel is a finance platform that tracks each ad charge to the booked job and the install payment.
Built for
The timing gap for a home services business is the time between paying for ads and getting paid for the job.
Example: a solar installer's month
A firm that cannot cover the gap cuts ads when demand is highest.
Cash timeline
Line up every ad charge with its campaign, the job it became and the payment for that job.
Issue a card1 per ad account, business line or media buyer, each with its own cap. You choose the split.
Performance Capital is ad spend financing built for ads, so campaigns keep running between the signed quote and the install payment.
These metrics follow ad spend past the form fill to the booked job, signed quote and install.
| Metric | What it tells you | How to work it out |
|---|---|---|
| Cost per booked job | What it cost in ads to get one appointment on the calendar. | Ad spend ÷ booked jobs |
| Quote close rate | The share of quotes sent that turn into signed jobs, by campaign. | Signed jobs ÷ quotes sent |
| Cost per install | What one completed install cost you in ads, by campaign and trade. | Ad spend ÷ completed installs |
| Solar acquisition cost per watt | Acquisition cost spread over system size, so large and small systems compare fairly. | Ad spend ÷ watts installed |
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A good cost per booked job is one your close rate and average ticket can carry. Work it back from the job. If a roof averages $12,000, you close 1 in 3 booked jobs, and you want ads at 8% of revenue, you can pay up to $320 per booked job. HVAC repair tickets are smaller, so the ceiling is lower.
Solar acquisition cost includes everything spent to win a signed, installed customer: ads, bought leads, sales commissions and site visits that did not close. Ad spend is usually the part that moves fastest. Many installers state it per watt, so a 10 kW system and a 5 kW system can be compared fairly.
A good ROAS for home services is one measured on paid installs, not leads, that clears your gross margin. If jobs run at 40% gross margin, each $1 of ads has to bring in at least $2.50 of paid work to break even. Platform ROAS counts form fills, so it will almost always look higher than this.
Connect Meta, Google Ads or TikTok and Pipedrive to Flyweel, then follow each deal from lead to install. Flyweel shows cost per booked job and cost per install by campaign. Support for HubSpot and Salesforce is coming later. If your jobs live in field service software, upload a CSV with the lead source, install date and job value.
Yes. Each Flyweel card has its own limit, and you can change it as the season turns. Give the roofing team a higher cap for storm season, or split HVAC spend into summer and winter cards. Alerts at 50, 75 and 100% of each limit warn you before a spike runs past the budget. Cards are available in the US.
Yes, if each location runs its own ad account or campaigns. Flyweel groups spend, booked jobs and installs by ad account, so each territory shows its own cost per install. A location field in your CRM works too. That makes it clear which branch should get more budget next month.
Yes. You can start free, and no credit card is needed. Starter covers AdGrid, the AI agent and reconciliation. Contractors who run $25k a month of ad spend through Flyweel cards pay $0 for the platform and can connect unlimited ad accounts. Cards are US only today.
Compare your paid-media CPL and CAC against source-backed 2026 benchmarks across 113+ service-industry segments, adjusted for market, platform and unit economics.
Explore ROI and contribution margin benchmarks for paid ads across service industries. Expert insights and data-driven strategies to optimize performance.
Fund ads with the route that matches your sales cycle. Money you control, or a limit tied to business performance, beats the cheapest headline rate.
Connect your ad accounts and Pipedrive to see cost per paid install.
Pipedrive 
