See margin per lead by campaign and buyer, with spend controls and funding for the traffic that earns it.
Connects to Meta Google Ads TikTok Pipedrive Xero QuickBooks
Flyweel is a finance platform that tracks each ad charge to the lead buyer and the revenue left after returns.
Built for
The timing gap for a lead seller is the time between paying for traffic and getting paid for the leads.
Example: leads bought at $38 and sold at $55
At $2,000 a day on net-45, you carry about $90,000 before the first buyer pays.
Cash timeline
See cost per lead, revenue per lead and margin by campaign and by buyer.
Issue a card1 per ad account, business line or media buyer, each with its own cap. You choose the split.
Performance Capital is ad spend financing built for ads, so proven campaigns keep buying traffic while buyers pay on net-45.
These follow each lead from the click to the buyer, after returns.
| Metric | What it tells you | How to work it out |
|---|---|---|
| Revenue per lead | What a buyer actually pays per lead, once returns come off the invoice. | Invoiced revenue after returns ÷ leads sold |
| Net margin per lead | What you keep on each lead after the media cost is paid. | Revenue per lead − cost per lead |
| Return rate by source | The share of leads buyers send back, split by campaign or traffic source. | Leads returned ÷ leads sold |
| Buyer acceptance rate | How many of the leads you send a buyer they take and pay for. | Leads accepted ÷ leads sent to that buyer |
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A good margin is the one left after returns, not the gross spread. Gross spread is sell price minus cost per lead. Net margin also takes off returns and any discount for shared leads. A $17 spread on paper can shrink to about $10 once 12% of leads come back. Track the net number by campaign and by buyer.
Every return removes revenue but not the media cost behind it. You paid for the click either way. Sell 1,000 leads at $55 with 12% returned, and you invoice for 880. Revenue per lead falls from $55 to $48.40 while your CPL stays at $38. Track return rate by source so you can cut the campaigns that send the most returns.
Divide what each buyer paid, after returns, by the leads you sent that buyer. In Flyweel, bring buyer data in from Pipedrive or upload a CSV export from your distribution system. It sits next to your ad spend, so revenue per lead and margin show for each buyer. The same $38 lead can earn very different money from two buyers.
Connect your Meta ad accounts and Xero, and Flyweel pulls each invoice and matches it to the right Xero line by account and amount. Invoices that do not match are flagged for review, with the reason shown. That replaces logging into each account, downloading invoices and keying them in by hand.
No. Flyweel does not route, ping-post or sell leads, so keep your distribution software for that. Flyweel sits next to it and adds the money side: ad spend, Meta invoices reconciled to Xero, and margin by campaign and buyer. If a network pays you on CPA instead of you selling to buyers, see Flyweel for affiliate marketers.
Meta, Google Ads and TikTok connect directly, so you can compare cost per lead across all three in one view. Pipedrive is the live CRM, with HubSpot and Salesforce on the roadmap. Xero or QuickBooks connect for the books. Buyer reports, returns and anything else without a direct connection come in by CSV upload.
Yes, it is free to start and you do not need a credit card to sign up. Once you put $25k a month on Flyweel cards, the platform costs $0: AdGrid, the AI agent and reconciliation, with no limit on ad accounts. That suits lead sellers who run traffic through many accounts.
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Pipedrive 
