See EPC and ROI after scrubs by offer and network, with spend controls and funding for offers that convert.
Connects to Meta Google Ads TikTok Pipedrive Xero QuickBooks
Flyweel is a finance platform that tracks each ad charge to the offer it ran and the payout left after scrubs.
Built for
The timing gap for a CPA affiliate is the time between paying for traffic and receiving the network payout.
Example: $3,000 a day on a monthly pay period
When an offer works, spend can hit its limit days before the payout lands.
Cash timeline
Every ad charge lined up with its offer, its network and the payout confirmed.
Issue a card1 per ad account, business line or media buyer, each with its own cap. You choose the split.
Performance Capital is ad spend financing built for ads, covering the float between Meta charges and net-30 payouts on offers that already convert.
Each one measures what the network actually paid, by offer and network.
| Metric | What it tells you | How to work it out |
|---|---|---|
| Scrub rate | The share of your conversions the network or advertiser rejects before payout. | Rejected conversions ÷ conversions reported |
| EPC after scrubs | What each click earns once scrubs and reversals come off the payout. | Confirmed payout ÷ clicks sent |
| Scrub-adjusted CPA | What each conversion the network paid for really cost you in media. | Ad spend ÷ conversions the network paid |
| ROI after scrubs | Profit on media once the network has paid, as a share of spend. | (Confirmed payout − ad spend) ÷ ad spend |
Have another question? Contact us.
Divide the payout your network confirms by the clicks you sent to that offer. Use confirmed payout, not the conversions Meta or Google reported. If 10,000 clicks earn $13,300 in confirmed payout, EPC after scrubs is $1.33. Compare it with your cost per click to see if the offer makes money.
A scrub is a conversion the network or advertiser rejects, so you are not paid for it. Common reasons are duplicates, bad contact data or leads outside the offer rules. Your media cost stays the same. If you pay $40 per conversion and 20% are scrubbed, your real CPA is $50. Reversals after payout push it higher still.
Reversals take back payout you already counted, so ROI drops after the fact. Say you spent $90,000 and the network confirmed $117,000, an ROI of 30%. If $6,000 is later reversed, ROI falls to about 23%. Track reversals by offer and by network, because some offers reverse far more than others.
Use cards built for ad spend, with a separate card and cap for each offer or ad account. If one card is compromised or blocked, only that offer stops. Flyweel cards are virtual Visa cards locked to advertising and marketing, with alerts at 50, 75 and 100 percent of each cap. You can issue as many as you need.
Yes, if you are in the US and your offers already convert. Flyweel Performance Capital is ad spend financing built for ads. Your limit is based on how your offers perform, not personal credit, and there are no credit checks or personal guarantees. It funds the media side only, not your pending network payouts, and it is not meant for testing new offers.
Meta, Google Ads and TikTok connect directly. Affiliate networks and trackers do not, so you upload network stats as a CSV. Those stats sit next to your spend, which lets you track spend, confirmed payout and ROI by offer and by network. If you sell leads straight to buyers instead, see Flyweel for lead sellers.
Yes. Signing up costs nothing and needs no credit card. Starter includes AdGrid, the AI agent, reconciliation and CSV uploads for network stats. Run $25k a month through Flyweel cards and the platform stays at $0 with unlimited ad accounts, which helps when each offer runs in its own account.
Tired of flying blind on your ad spend? The CACulator is a free, no-signup calculator that reveals your actual Customer Acquisition Cost (CAC) across every channel.
Learn what a performance digital ads media buyer does, how to hire top talent, and manage them for lead generation success in 2025.
Fund ads with the route that matches your sales cycle. Money you control, or a limit tied to business performance, beats the cheapest headline rate.
Connect your ad accounts and upload network stats to see payouts after scrubs.
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