Track cost per enrollment against installments collected, with spend controls and funding for launches.
Connects to Meta Google Ads TikTok Pipedrive Xero QuickBooks
Flyweel is a finance platform that tracks each ad charge to the enrollment and the installments paid on it.
Built for
The timing gap for a course business is the time between paying for ads and collecting the last installment.
Example: one launch
Month one covers the ad spend, but refunds and failed payments arrive months later.
Cash timeline
See each ad charge next to its campaign, the enrollment and the cash that student has paid.
Issue a card1 per ad account, business line or media buyer, each with its own cap. You choose the split.
Performance Capital provides ad spend financing built for ads, so you can fund the next launch while students from the last one are still paying.
These metrics count money in the bank per enrollment, after refunds and failed payments.
| Metric | What it tells you | How to work it out |
|---|---|---|
| Cost per enrollment | What one new student cost in ad spend, by campaign and by launch. | Ad spend ÷ new enrollments |
| Cash collected per enrollment | How much each enrolled student has actually paid so far, net of refunds. | Installments collected ÷ enrollments |
| Refund and chargeback rate | The share of booked revenue lost to refunds, disputes and failed payments. | (Refunds + chargebacks) ÷ booked revenue |
| Plan completion rate | The share of students on a payment plan who pay every installment. | Students fully paid ÷ students on a plan |
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A good cost per enrollment is one that the cash you actually collect can cover with room to spare. Base it on collected revenue, not the sticker price. If a $6,000 program collects $5,100 on average after refunds and missed payments, and you want ads under 20% of that, your ceiling is $1,020 per enrollment.
Payment plans mean booked revenue overstates what a campaign earned. A $6,000 sale on six payments is worth $6,000 only if every payment clears. Measure cash collected per enrollment instead, and update it each month as installments, refunds and chargebacks come through. Compare campaigns on that number, not on sales booked.
Take them off revenue before you judge the campaign. Work out cash collected per enrollment after refunds, chargebacks and missed payments, then compare it with cost per enrollment. Track both by campaign and launch, because some audiences refund at twice the rate of others. A CSV from your payment processor keeps the numbers current as plans run.
Set the budget from the enrollments you want and the cost per enrollment you can afford. If you want 50 students and can pay $800 each, plan about $40,000. Most launch spend lands in a 7 to 14 day window, so put it on its own capped card before the cart opens and check cost per enrollment daily.
Yes. Upload a CSV export from your payment processor with each student's installments, refunds and chargebacks. Flyweel lines it up with the enrollment and the Meta, Google or TikTok campaign behind it. Pipedrive connects directly for deal stages, with HubSpot and Salesforce on the roadmap. Flyweel does not connect to course platforms or learning systems.
Yes, if your business is in the US. Flyweel Performance Capital is ad spend financing built for ads, with limits based on performance rather than personal credit. It does not fund your students' payment plans. Outside the US, the reporting, reconciliation and AI agent work the same way.
Yes. It costs nothing to start, and you do not need a credit card. Starter includes AdGrid, the AI agent and reconciliation. Put $25k a month of launch and evergreen spend on Flyweel cards and the platform is $0, with no cap on ad accounts.
When ad spend converts, revenue outgrows liquid cash. Learn how scaling businesses fund the 30 to 120 day CAC payback gap without debt locks or equity dilution.
Tired of flying blind on your ad spend? The CACulator is a free, no-signup calculator that reveals your actual Customer Acquisition Cost (CAC) across every channel.
Fund ads with the route that matches your sales cycle. Money you control, or a limit tied to business performance, beats the cheapest headline rate.
Connect your ad accounts and upload payment data to see cash per enrollment.
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