Track cost per signed case from ad click to settled fee, with spend controls and funding built for ads.
Connects to Meta Google Ads TikTok Pipedrive Xero QuickBooks
Flyweel is a finance platform that tracks each ad charge to the signed case and the fee it earned.
Built for
The timing gap for a law firm is the time between paying for a case lead and collecting the fee.
When the money moves
Spend $60,000 a month and every month adds 30 more cases waiting to settle.
Cash timeline
See each ad charge next to the campaign, the signed case and the fee paid on it.
Issue a card1 per ad account, business line or media buyer, each with its own cap. You choose the split.
Performance Capital is ad spend financing built for ads, for the months between signing a case and collecting the fee.
These metrics follow each ad dollar through intake to a signed case and the fee it should earn.
| Metric | What it tells you | How to work it out |
|---|---|---|
| Cost per signed case | What one signed client cost in ad spend, by campaign and practice area. | Ad spend ÷ signed cases |
| Intake sign rate | The share of qualified leads that intake turns into signed cases. | Signed cases ÷ qualified leads |
| Cost per consultation | What it cost to get one prospective client to a consult. | Ad spend ÷ consultations held |
| Marketing share of fee | How much of the expected fee went on signing the client. | Cost per signed case ÷ expected fee |
Have another question? Contact us.
A good cost per signed case is one that sits well below the fee you expect the case to earn. Set the target from the fee back. If a typical case brings a $10,000 fee and you want marketing at 20% of it or less, your ceiling is $2,000 per signed case. Track it by campaign, because the firm-wide average hides the campaigns that cost three times more.
There is no single right percentage, because fee size differs so much by practice area. A better test is cost per signed case against the expected fee for that kind of matter. Set a ceiling for each practice area, then move budget toward the campaigns that sign cases under it.
Meta and Google count a form fill or a call as a conversion. Intake then screens out duplicates, wrong practice areas and people who never sign. So platform numbers run well above signed cases. Judge campaigns on cost per signed case from your own intake records, not on the conversions the ad platform reports.
Connect Pipedrive if your intake team logs leads there, and Flyweel matches signed cases to the Meta, Google or TikTok campaigns behind them. HubSpot and Salesforce are on the roadmap. If intake lives in another system, upload a CSV with the lead source, sign date and practice area. Flyweel does not connect to case management software.
Yes, if each practice area has its own campaigns or ad accounts, or a practice area field in your CRM or CSV. Flyweel then shows spend, signed cases and cost per signed case for each one. You can compare personal injury and immigration side by side, even though their fees look very different.
No. Flyweel funds ad spend only. Legal funding companies advance money for case costs, expert fees and medical records. Performance Capital pays for the ads that bring new cases in, which is a different part of the firm's cash. It is available to US firms only.
Yes. Flyweel is free to start, with no credit card required. The Starter plan includes AdGrid, the AI agent and reconciliation. If your firm puts $25k a month of ad spend on Flyweel cards, the platform costs $0, with unlimited ad accounts.
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