Resources & Guides for Media Buyers | Flyweel

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MCP Deep Ad Analysis SKILL.md for Google Ads & Meta Ads

SKILL.mdMCPAIGoogle AdsMeta AdsClaude CodeGeminiCodex

MCP Deep Ad Analysis SKILL.md for Google Ads & Meta Ads

Free SKILL.md that analyses live Google Ads and Meta Ads campaign data via MCP. Works with Claude Code, Gemini CLI, Codex, Cursor and Windsurf. Connects ad spend to CRM revenue.

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Ad Performance Analyser SKILL.md for Claude Code, Gemini & Codex

Ad Performance Analyser SKILL.md for Claude Code, Gemini & Codex

Free SKILL.md that analyses ad spend across Google, Meta, LinkedIn and TikTok from any data source. Works with Claude Code, Gemini CLI, Codex, Cursor and Windsurf.

Flyweel Team •Mar 11, 2026

1139

Best Ways to Fund Ad Spend When Cash Flow Is Tight

SpendOpsAd Spend Financing +3

Best Ways to Fund Ad Spend When Cash Flow Is Tight

Every ad dollar is a loan you give yourself. Here's how to fund the gap between spend and revenue — and which financing models actually fit advertising.

Reuben Scheckter •Feb 28, 2026

2692

5 min read

ROI & Contribution Margin Paid Ads Benchmarks by Industry 2026

ROI & Contribution Margin Paid Ads Benchmarks by Industry 2026

Explore ROI and contribution margin benchmarks for paid ads across service industries. Expert insights and data-driven strategies to optimize performance.

Flyweel Team •Jan 19, 2026

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5 min read

8 Best Cross-Platform Ad Reporting Tools (2026)

8 Best Cross-Platform Ad Reporting Tools (2026)

Compare 8 cross-platform ad reporting tools. Track Google and Meta in one unified view. No code needed. Free and paid options.

Flyweel Team •Jan 17, 2026

1445

5 min read

Top 5 MCPs for Google & Meta Ads in 2026

Flyweel Ad MCPAI

Top 5 MCPs for Google & Meta Ads in 2026

Discover the top 5 MCPs for Google and Meta Ads in 2026. Compare features, performance, and pricing with expert insights and data-driven strategies.

Flyweel Team •Jan 15, 2026

2925

5 min read

Best Lead Gen Profit Tracking Tools 2026: Complete Comparison Guide

SpendOpsAnalytics +3

Best Lead Gen Profit Tracking Tools 2026: Complete Comparison Guide

Compare the 9 best lead gen profit tracking tools for 2026. Real-world P&L tracking comparison with ROI analysis and setup guides.

Flyweel Team •Dec 26, 2025

1511

5 min read

What Is a Performance Media Buyer? Hire & Manage for Lead Gen

SpendOpsGuide +1

What Is a Performance Media Buyer? Hire & Manage for Lead Gen

Learn what a performance digital ads media buyer does, how to hire top talent, and manage them for lead generation success in 2025.

Reuben Scheckter •Dec 22, 2025

3251

5 min read

Ad Spend & Revenue Based Financing To Close The Sales Cycle Gap

SpendOpsFinancing +1

Ad Spend & Revenue Based Financing To Close The Sales Cycle Gap

Learn how ad spend financing helps businesses align real-time advertising costs with revenue cycles. Discover Flyweel's SpendOps solution.

Flyweel Team •Dec 14, 2025

2143

5 min read

Calculate Your Ad Accounting Money Leak (Free Tool)

CalculatorROI +4

Calculate Your Ad Accounting Money Leak (Free Tool)

There's a cost buried in your ad spend accounting that rarely makes it to exec conversations—reconciling Meta, Google, and TikTok invoices. Calculate the real monthly and annual cost in 90 seconds. Most teams spend $2,400-6,500/month on this.

Flyweel Team •Oct 27, 2025

1308

Reconciling, Attributing and Managing Invoice Chaos at Month-End from Google & Meta Ads

Reconciling, Attributing and Managing Invoice Chaos at Month-End from Google & Meta Ads

Streamline month-end ad billing reconciliation and attribution for Google & Meta. Discover how Flyweel brings order to invoice chaos.

Flyweel Team •Oct 15, 2025

2007

5 min read

Cost Per Lead (CPL) Benchmarks 2025: What Media Buying Teams Pay

Cost Per Lead (CPL) Benchmarks 2025: What Media Buying Teams Pay

Real CPL and CAC benchmarks across paid channels in 2025. Industry-specific data showing what acquisition actually costs in your vertical.

Flyweel Team •Oct 2, 2025

2349

5 min read

Why Naming Conventions on Ads Matter for Media Buyers

SpendOpsPerformance Marketing +3

Why Naming Conventions on Ads Matter for Media Buyers

Learn why consistent naming conventions on ads are crucial for media buyers and how Flyweel streamlines campaign management.

Flyweel Team •Sep 30, 2025

3237

5 min read

Abstract gradient background with Flyweel branding — Update v0.1.3

PerformanceFeatures +1

[v0.1.3] Update: Smarter Spend Insights

New pacing alerts, clearer spend breakdowns, and faster reporting help you stay in control and move faster.

Flyweel Team •Sep 8, 2025

669

Integrating Pipedrive Sales Metrics Into Ads: Optimize for the Metrics That Matter

PipedriveSpendOps +3

Integrating Pipedrive Sales Metrics Into Ads: Optimize for the Metrics That Matter

Discover how to integrate Pipedrive sales outcomes back to ad platforms to optimize for sold leads and real revenue.

Reuben Scheckter •Sep 7, 2025

921

5 min read

Abstract gradient background with Flyweel branding — Update v0.1.2

PerformanceFixes

[v0.1.2] Faster, More Reliable Ad Syncs

This week's update overhauls our data sync engine, delivering major improvements to speed and reliability for Meta and Google Ads.

Flyweel Team •Aug 30, 2025

473

Abstract gradient background with Flyweel branding — Update v0.1.1

PerformanceBug Fixes

[v0.1.1] Performance & Stability Update

Major performance improvements, enhanced dashboard speed, and critical bug fixes for a smoother experience.

Flyweel Team •Aug 20, 2025

647

Closed Beta: Now LIVE

Closed Beta: Now LIVE

Announcing Flyweel’s closed beta for high-volume advertisers. Connect Google and Meta, unify reporting, and act in real time to stop overspend.

Reuben Scheckter •Aug 15, 2025

1039

4 min read

Abstract gradient background with Flyweel branding — Update v0.1.0

[v0.1.0] Closed Beta

We're excited to announce that Flyweel's closed beta is now live! Connect your Google and Meta accounts to start optimizing your ad spend today.

Flyweel Team •Aug 15, 2025

721

The CACulator – Customer Acquisition Cost & ROI Benchmarking Tool

CalculatorCAC +1

The CACulator – Customer Acquisition Cost & ROI Benchmarking Tool

Tired of flying blind on your ad spend? The CACulator is a free, no-signup calculator that reveals your actual Customer Acquisition Cost (CAC) across every channel.

Flyweel Team •Jun 20, 2025

684

Media Buying Is Broken in 2025: Why Spreadsheets Can't Keep Up—and the Need for SpendOps

SpendOpsMedia Buying +1

Media Buying Is Broken in 2025: Why Spreadsheets Can't Keep Up—and the Need for SpendOps

Discover why 90% of media buyers are trapped in spreadsheet hell, wasting $100 billion annually. Learn how SpendOps liberates creative talent.

Reuben Scheckter •Jun 8, 2025

1099

5 min read

Multi Step AI Styled Lead Gen Form Template For v0.dev

ToolTemplate +2

Multi Step AI Styled Lead Gen Form Template For v0.dev

A lightweight, AI-style form flow with conversational UX, native animations, and a design that actually makes people want to complete it.

Flyweel Team •May 22, 2025

603

The Omnichannel Flywheel: How Marketers Escape Performance Decay

MarketingGrowth +1

The Omnichannel Flywheel: How Marketers Escape Performance Decay

Discover the Full Funnel Flywheel strategy to combat paid channel performance decay. Build compounding growth loops that outlast any single ad platform.

Reuben Scheckter •May 19, 2025

869

5 min read

What is SpendOps?

SpendOpsAdvertising

What is SpendOps?

Revolutionizing how businesses manage their ad spend with SpendOps - the operating layer that makes paid advertising run smoothly.

Reuben Scheckter •May 15, 2025

803

5 min read

Building an MVP with AI - Part 1: From Rusty Skills to Antler Investment

Building an MVP with AI - Part 1: From Rusty Skills to Antler Investment

How our MVP, built with AI and vibe coding, led to Antler investment. The essential tools, techniques, and mindset shifts that accelerated development.

Matteo Calo •May 14, 2025

1739

8 min read

[#4] Vibes, Velocity & Dogfood

[#4] Vibes, Velocity & Dogfood

Discover how Flyweel rapidly built and ranked a new site with v0.dev, redefined its funnel flow, and reflects on the future of AI-led advertising.

Reuben Scheckter •May 8, 2025

1825

5 min read

Flyweel Funded: Our Agentic Vision

FundingVision +1

Flyweel Funded: Our Agentic Vision

Flyweel secures pre-seed funding from Antler to build the future of agentic workflows for ad spend operations. Here is what comes next.

Reuben Scheckter •Apr 23, 2025

3110

5 min read

The sprint to IC, narrowing the vision further & progress update

Product Updates

The sprint to IC, narrowing the vision further & progress update

IC is just over a week away. We have been tightening our final pitch, refining messaging, and pressure testing ahead of the big presentation.

Reuben Scheckter •Apr 8, 2025

1524

5 min read

Mini VSL Generator

GeneratorVSL +1

Mini VSL Generator

Create compelling Video Sales Letter scripts in minutes with our AI-powered tool. Perfect for performance marketers who need high-converting video content fast.

Flyweel Team •Mar 31, 2025

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