### What is the Ad Performance Analyser?

   

 The Ad Performance Analyser is a free, open-source SKILL.md that turns raw ad data into strategic analysis using senior media buying frameworks. It provides a 3-tier analysis system (Health Check, Performance Review, and Deep Dive) with 7 scenario playbooks and built-in benchmarks across Google Ads, Meta Ads, LinkedIn, and TikTok. Install it in any supported AI agent (Claude Code, Cursor, Windsurf, Codex CLI, Gemini CLI, OpenCode) in under 30 seconds. 

 

   

### What is a SKILL.md?

   

 A SKILL.md is a portable markdown file that gives AI coding agents like Claude Code, Cursor, and Windsurf specialised capabilities. It contains structured prompts, frameworks, and domain knowledge that the agent loads on demand. You install SKILL.md files using the @flyweel/skill CLI, and they work across all major AI coding agents without modification. 

 

   

### How do I install the Ad Performance Analyser?

   

 Run npx @flyweel/skill install ad-performance-analyser-flyweel in your terminal. The CLI auto-detects your AI agent. To target a specific agent, use --agent=cursor or --agent=claude-code,windsurf. You can also install all Flyweel skills at once with npx @flyweel/skill install --all. 

 

   

### What ad platforms does it support?

   

 The SKILL.md includes built-in benchmarks for Google Search Ads (CTR 3.17-6.11%, CPC $1.00-$4.22), Google Display and Performance Max, Meta Ads (CTR 0.90-1.51%, CPC $0.44-$1.20), LinkedIn Ads (CTR 0.44-0.65%, CPC $5.26-$8.00), and TikTok Ads (CTR 0.84-1.50%, CPC $0.50-$2.00). It works with data from any platform. 

 

   

### Do I need a Flyweel account?

   

 No. The Ad Performance Analyser works with any data source: CSV exports, API JSON responses, dashboard screenshots, or MCP-connected platforms. It is completely free and open-source with no account required. 

 

   

### How is this different from the MCP Deep Ad Analysis skill?

   

 The Ad Performance Analyser works offline with any data source. You paste CSV exports, screenshots, or API responses directly. The MCP Deep Ad Analysis SKILL.md connects to live campaign data via the Flyweel MCP server and can query metrics in real time, but requires a free Flyweel account. Use this skill for quick analysis of exported data; use the MCP skill when you need live, connected campaign insights.