What is AdGrid Campaign Manager?
Run Google and Meta in one grid for quick comparisons, filters, and fast decisions.
Key Benefits
- Stop budget bleed — Catch wasted spend fast and shut down underperformers before they drain results.
- One truth, no debate — Google, Meta, and (soon) CRM + finance data in one view everyone trusts.
- Move faster — Filter, compare, and act without tab‑hopping.
Getting Started
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Authenticate Google Ads and Meta Ads from Platform Connections.
Open AdGrid
View and manage campaigns side by side in one place.
Compare & filter
Apply filters and sort to find opportunities and risks quickly.
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Validate trends in unified KPIs and dashboards; share with your team.
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Ask a plain‑English question and get charts, tables, or reports in seconds.
Related Resources
AdGrid vs. native platform UIs (When to use which)
| Scenario | Use AdGrid | Use native platform UIs |
|---|---|---|
| Side-by-side management (Google + Meta) | ✅ One grid, unified actions | — |
| Cross-platform comparisons & filters | ✅ Compare and filter in one place | — |
| Platform-specific configuration | — | ✅ Advanced native settings |
| Quick opportunity spotting | ✅ Unified view highlights issues | — |
| Detailed channel features | — | ✅ Deep channel-only tools |
Frequently Asked Questions
Can I manage Google and Meta together?
Yes. AdGrid shows both side by side so you can compare and act in one place.
Where do I see KPIs and dashboards?
See Reports & Analytics for unified dashboards and KPIs.
How do I connect accounts?
Use Platform Connections to authenticate Google Ads and Meta Ads.
How fast can I get started?
Most teams connect accounts and see data in minutes. Start with the Quick Start Guide.
Your Command Center - The AdGrid is your central hub for viewing, analyzing, and managing all ad campaigns from Google Ads and Meta Ads in one unified, powerful interface.
The AdGrid Campaign Manager serves as Flyweel’s mission control for cross-platform campaign optimization. This comprehensive dashboard consolidates campaign data from all your connected advertising platforms, providing unified analytics, advanced filtering, and actionable insights to maximize your advertising performance while eliminating waste.
Dashboard Overview
The AdGrid revolutionizes campaign management by bringing together disparate platform data into one cohesive, intelligent interface that enables:
- Unified Performance Metrics - Cross-platform KPIs in standardized formats
- Advanced Filtering System - Drill down into specific segments and performance criteria
- Real-time Campaign Monitoring - Live status updates and performance alerts
- Customizable Views - Personalized dashboards tailored to your workflow
- AI-Powered Insights - Intelligent recommendations based on performance patterns
Core Dashboard Components
Campaign Metrics Overview
The top section of AdGrid provides a comprehensive overview of key performance indicators (KPIs) for your filtered campaign data:
Primary KPIs
- Total Spend - Aggregate advertising investment across all platforms
- Impressions - Total reach and visibility metrics
- Clicks & Engagement - Traffic generation and interaction rates
- Conversions & ROAS - Business outcome measurements
- Cost Efficiency - CPC, CPM, and cost-per-acquisition metrics
Performance Indicators
- Trend Analysis - Period-over-period performance comparisons
- Platform Breakdown - Google Ads vs Meta Ads performance split
- Campaign Health Scores - Algorithmic performance ratings
- Budget Utilization - Spend pacing and budget efficiency metrics
Campaigns List Interface
The main table provides detailed campaign-level data with enterprise-grade functionality:
Table Features
- Smart Columns - Customizable metric displays with drag-and-drop reordering
- Advanced Sorting - Multi-column sorting for complex data analysis
- Bulk Actions - Mass campaign management operations
- Performance Indicators - Visual status icons and trend arrows
- Quick Actions - One-click access to common optimization tasks
Advanced Filtering System
AdGrid’s filtering system enables precise data segmentation for targeted analysis and optimization. Access filters by clicking the Filter button in the top-right corner of the Campaigns List.
Core Filter Categories
Temporal Filters
- Date Range Selection
- Preset ranges: Last 7/14/30/90 days, Last month, Last quarter
- Custom date ranges with calendar picker
- Comparison periods for trend analysis
- Timezone-aware filtering for global campaigns
Platform & Account Filters
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Platform Selection
- Google Ads campaigns (Search, Display, Shopping, YouTube)
- Meta Ads campaigns (Facebook, Instagram, Messenger, Audience Network)
- Cross-platform analysis and comparisons
-
Account Hierarchy
- Manager account (MCC) level filtering
- Individual ad account selection
- Account group analysis for agency workflows
Campaign Status Filters
- Active Campaigns - Currently running with live traffic
- Paused Campaigns - Temporarily disabled campaigns
- Ended Campaigns - Completed or permanently stopped campaigns
- Draft Campaigns - Campaigns in preparation phase
Performance-Based Filtering
Metric Threshold Filters
Power User Feature: Create complex filter combinations to identify specific optimization opportunities, such as “High-impression campaigns with CTR below industry benchmark.”
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Click-Through Rate (CTR)
- Greater than/less than percentage thresholds
- Industry benchmark comparisons
- Platform-specific CTR analysis
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Cost Metrics
- Cost Per Click (CPC) ranges
- Cost Per Acquisition (CPA) thresholds
- Budget utilization percentages
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Conversion Performance
- Conversion rate minimums/maximums
- Return on Ad Spend (ROAS) thresholds
- Quality Score filtering (Google Ads)
Custom Filter Logic
- AND/OR Combinations - Complex multi-condition filtering
- Negative Filters - Exclude specific criteria
- Saved Filter Sets - Store frequently used filter combinations
- Quick Filters - One-click common filter applications
Dashboard Customization
Custom Metrics Creation
Beyond standard platform metrics, create business-specific KPIs that matter to your unique objectives.
Access Custom Metrics
Click the Filter button and navigate to the custom metrics section
Define Metric Parameters
- Choose base metrics (spend, clicks, conversions)
- Set calculation formulas
- Define metric naming and formatting
Apply & Save
Apply your custom metric to the dashboard and save for future use
Common Custom Metrics Examples
- Profit Per Click - (Revenue - Spend) ÷ Clicks
- Customer Lifetime Value ROI - (LTV × Conversions - Spend) ÷ Spend
- Brand Awareness Score - Impression Share × CTR × Quality Score
- Cross-Platform Efficiency - Total Conversions ÷ Total Unique Reach
Campaign List Customization
Column Management
- Add/Remove Columns - Choose from 50+ available metrics
- Column Reordering - Drag-and-drop column arrangement
- Column Width - Adjust for optimal data visibility
- Frozen Columns - Lock important columns while scrolling
Display Options
- Density Settings - Compact, comfortable, or spacious row spacing
- Color Coding - Performance-based color indicators
- Trend Visualizations - Inline sparkline charts
- Grouping Options - Organize campaigns by platform, account, or performance tier
Saved Views & Workspaces
Create personalized dashboard configurations for different analysis needs:
- Executive Summary View - High-level KPIs for leadership reporting
- Optimization Workspace - Detailed metrics for campaign optimization
- Account Manager View - Client-specific campaign groupings
- Performance Analysis - Advanced metrics for deep-dive analysis
Campaign Management Best Practices
Daily Optimization Workflow
Morning Performance Review
- Check overnight performance using the last 24 hours filter
- Identify budget pacing issues with spend velocity analysis
- Review automated bid adjustments and anomaly alerts
- Assess cross-platform performance balance
Optimization Priorities
- Budget Reallocation - Move spend from underperforming to high-performing campaigns
- Bid Strategy Refinement - Adjust targeting and bid modifiers based on performance data
- Creative Performance Analysis - Identify top-performing ad variations
- Audience Optimization - Refine targeting based on conversion data
Strategic Campaign Analysis
Weekly Performance Reviews
- Trend Analysis - Identify performance patterns and seasonal variations
- Competitive Positioning - Analyze impression share and auction insights
- Cross-Platform Synergies - Identify complementary campaign strategies
- ROI Optimization - Focus on highest-return campaign elements
Monthly Strategic Planning
- Campaign Portfolio Review - Assess overall advertising strategy effectiveness
- Budget Planning - Optimize budget distribution across platforms and campaigns
- Performance Benchmarking - Compare against industry standards
- Growth Opportunity Identification - Spot expansion opportunities
Common Optimization Scenarios
High-Spend, Low-Performance Campaigns
Quick Action: Use metric filters to identify campaigns with high spend but low conversion rates, then investigate ad copy, targeting, and landing page performance.
- Apply filters: High spend (top 20%) + Low ROAS (bottom 25%)
- Analyze common characteristics (audiences, keywords, ad copy)
- Test optimization strategies (bid adjustments, creative refresh)
- Monitor performance improvements over 7-14 days
Cross-Platform Budget Optimization
- Compare platform efficiency using standardized metrics
- Identify complementary strengths (Google for intent, Meta for awareness)
- Test budget shifts gradually while monitoring overall performance
- Maintain diversified approach to reduce platform dependency
Advanced Analytics Features
Performance Correlation Analysis
The AdGrid automatically identifies relationships between campaign variables:
- Audience-Performance Mapping - Which demographics drive best results
- Creative-Conversion Analysis - Top-performing ad formats and messaging
- Timing Optimization - Best-performing days, hours, and seasonal patterns
- Platform Synergies - How Google and Meta campaigns complement each other
Predictive Insights
Leverage machine learning for forward-looking optimization:
- Spend Forecasting - Predict budget needs for target outcomes
- Performance Projections - Estimate future campaign performance
- Seasonal Adjustments - Automatic recommendations for seasonal trends
- Anomaly Detection - Alerts for unusual performance patterns
Platform Integration
AI Assistant Connection
The AdGrid seamlessly integrates with Flyweel’s AI Agent:
- Natural Language Queries - Ask questions about specific campaigns
- Optimization Recommendations - Get AI-powered improvement suggestions
- Performance Explanations - Understand why campaigns are performing as they are
- Automated Insights - Receive proactive recommendations based on data patterns
Reports Dashboard Sync
Campaign data flows automatically to Reports & Analytics:
- Automated Report Generation - Daily, weekly, monthly performance summaries
- Visual Dashboard Creation - Charts and graphs based on AdGrid data
- Executive Summaries - High-level insights for stakeholder communication
- Historical Trend Analysis - Long-term performance pattern identification
Troubleshooting & Support
Common Issues & Solutions
Data Synchronization Delays
- Typical Sync Time: 15-30 minutes for real-time updates
- Large Account Processing: Up to 2 hours for accounts with 1000+ campaigns
- Platform Outages: Check platform status pages for API issues
Missing Campaign Data
- Permission Verification: Ensure proper account access in platform settings
- Account Selection: Verify accounts are selected in Settings > Connections
- Campaign Status: Check if campaigns are active and have recent impressions
Performance Discrepancies
- Attribution Windows: Different platforms use different attribution models
- Timezone Differences: Ensure consistent timezone settings across platforms
- Data Freshness: Platform reporting delays can cause temporary discrepancies
Advanced Support Resources
- Campaign Optimization Support: team@flyweel.co
- Video Tutorials: Access in-app tutorial library
- Platform Documentation: Google Ads Help, Meta Business Help
- Live Chat: Available for technical troubleshooting
Next Steps
Master your campaign optimization by exploring related Flyweel features:
- AI Assistant Chat - Get intelligent campaign recommendations
- Reports & Analytics - Create comprehensive performance dashboards
- Account Settings - Optimize your Flyweel configuration
Pro Tip: The AdGrid becomes more powerful as you use it. Save custom views, create metric combinations that matter to your business, and leverage the AI agent for deeper insights into your campaign performance.
Frequently Asked Questions
What is the AdGrid Campaign Manager and how does it work?
The AdGrid Campaign Manager is a unified dashboard that consolidates campaigns from Google Ads and Meta Ads into a single interface, allowing you to analyze, compare, and manage all your campaigns without switching between platforms.
Can I make changes to campaigns directly in AdGrid?
AdGrid is designed for read-only analysis and optimization insights. To make changes to campaigns, you’ll need to access the native ad platform (Google Ads or Meta Ads).
How do I compare campaign performance across Google Ads and Meta Ads?
Use the platform filter to view campaigns from both platforms simultaneously, then sort by metrics like ROAS, CPA, or conversion rate to identify top performers regardless of platform.
What’s the difference between AdGrid columns and custom metrics?
Columns display standard platform metrics (spend, clicks, conversions), while custom metrics let you create calculated fields like Profit Per Click or custom ROI formulas specific to your business.
How often does AdGrid refresh campaign data?
AdGrid updates every 15 minutes during business hours with complete data refreshes every 4 hours, ensuring you’re working with near real-time performance data.
Can I export campaign data from AdGrid?
Yes, use the export function to download campaign data as CSV or Excel files for external analysis, client reporting, or archival purposes.
How do I set up saved views for different analysis needs?
Configure your desired filters, metrics, and column arrangement, then click “Save View” to create reusable dashboard configurations for different workflows (executive reporting, optimization, client management).
What does “density settings” mean in the display options?
Density controls row spacing in the campaign list: compact (maximum data per screen), comfortable (balanced readability), or spacious (easiest to scan with generous spacing).
How do I identify underperforming campaigns quickly?
Use metric filters to show campaigns with high spend + low ROAS, or apply the “Performance Tier” filter to isolate bottom quartile campaigns that need immediate attention.
Can I use AdGrid to manage campaigns for multiple clients or businesses?
Yes, AdGrid supports multiple account management. Connect all client accounts via Settings > Connections, then use account filters to analyze campaigns by client or view consolidated performance.
Ready to optimize? Use the AdGrid Campaign Manager to identify waste, maximize performance, and achieve your advertising goals with Flyweel’s SpendOps platform.
