What is Google Ads Integration?
Google Ads integration connects your Google advertising accounts to Flyweel for unified campaign analysis. Import data from Search, Display, Shopping, and YouTube campaigns to analyze performance alongside your other advertising platforms.
Read-Only Access: Flyweel only requests read permissions. We cannot modify your campaigns, change budgets, or make purchases on your behalf.
Prerequisites
Before connecting Google Ads to Flyweel, ensure you have:
- A Google Ads account with admin access
- Active campaigns with performance data
- A Google account with appropriate permissions to the ad accounts
How Do I Connect Google Ads to Flyweel?
Connecting Google Ads takes under 5 minutes using OAuth authentication.
Navigate to Connections
Go to Settings > Connections in your Flyweel dashboard
Start Google Ads Connection
Click the Connect Google Ads button to begin the OAuth flow
Authorize in Google
You will be redirected to Google’s secure authentication page:
- Log in with your Google account
- Review Flyweel’s permission requests
- Grant access to view Google Ads campaigns and performance data
Select Accounts
After authorization, return to Flyweel and select which accounts to import
Save and Sync
Click Save & Refresh to begin data synchronization
Understanding Account Hierarchy
Flyweel displays your Google Ads accounts in an organized hierarchy:
| Account Type | Description |
|---|---|
| Manager Accounts (MCC) | Expandable containers showing all sub-accounts |
| Individual Accounts | Direct Google Ads accounts with campaign data |
| Account Status | Visual indicator showing Active, Suspended, or other states |
Manager Account Selection: Selecting an MCC account automatically includes all sub-accounts. This makes it easy to analyze entire account groups with one selection.
Account Selection Best Practices
When choosing which accounts to connect:
- Select relevant accounts: Choose accounts you actively manage and want to optimize
- Consider data volume: Large accounts with 1000+ campaigns may take longer to sync initially
- Review periodically: Add new accounts as your advertising expands
- Start with priorities: Begin with highest-spending accounts for immediate value
Data Synchronization
Initial Sync
After selecting accounts:
- Click Save & Refresh to save your selections
- Initial data import begins automatically
- Sync duration depends on account size (typically 2-15 minutes)
- Large accounts (1000+ campaigns) may take up to 30 minutes
Ongoing Sync
- Dashboard Updates: Every 15 minutes during business hours
- Bulk Data Sync: Complete refresh every 4 hours
- Historical Data: Up to 2 years of performance history available
What Data Does Flyweel Import?
Flyweel imports comprehensive campaign data from Google Ads:
Campaign Data
- Campaign names, status, and settings
- Budget and bid information
- Campaign type (Search, Display, Shopping, Video)
Performance Metrics
- Impressions, clicks, and conversions
- Cost and spend data
- Click-through rates and conversion rates
- Quality scores and ad rankings
Account Information
- Account structure and hierarchy
- Currency and timezone settings
- Account status indicators
What Flyweel Cannot Access
For your security, Flyweel cannot:
- Modify campaigns or ad groups
- Change budgets or bids
- Create or delete campaigns
- Access billing or payment information
- Make purchases on your behalf
Supported Campaign Types
Google Ads integration supports all major campaign types:
- Search Campaigns: Text ads on Google Search and partner sites
- Display Campaigns: Visual ads across the Google Display Network
- Shopping Campaigns: Product listing ads for ecommerce
- Video Campaigns: YouTube and video partner advertising
- Performance Max: Google’s AI-powered cross-channel campaigns
- App Campaigns: Mobile app promotion
Troubleshooting Common Issues
Authentication Failures
If you cannot connect:
- Verify you are using the correct Google account
- Check that your account has Google Ads access
- Clear your browser cache and try reconnecting
- Ensure popups are not blocked (OAuth requires a popup window)
Missing Accounts
If accounts do not appear after connecting:
- Verify your permissions in Google Ads
- Check if accounts are suspended or inactive
- Contact your Google Ads manager if using agency accounts
- Wait a few minutes and refresh the page
Data Sync Delays
If data is not syncing as expected:
- Check the last sync time in your dashboard
- Large accounts may take up to 30 minutes for initial sync
- Verify the account is active in Google Ads
- Contact support if sync exceeds expected timeframe
Disconnecting Google Ads
To disconnect Google Ads from Flyweel:
- Navigate to Settings > Connections
- Find Google Ads in your connected accounts
- Click Disconnect
- Confirm the disconnection
Data Retention: Historical performance data remains in Flyweel after disconnecting. Only new data synchronization stops.
Frequently Asked Questions
How do I connect Google Ads to Flyweel?
Navigate to Settings > Connections in Flyweel, click Connect Google Ads, and complete the OAuth authorization. The process takes under 5 minutes.
Does Flyweel support Google Ads Manager (MCC) accounts?
Yes. Flyweel fully supports Manager accounts. Selecting an MCC account automatically includes all sub-accounts for comprehensive cross-account analysis.
What permissions does Flyweel require?
Flyweel only requests read-only access to view campaign performance data. We cannot modify campaigns, change budgets, or make purchases.
How often does data sync from Google Ads?
Dashboard updates occur every 15 minutes during business hours. Complete data refreshes happen every 4 hours. Historical data is available for up to 2 years.
Can I connect multiple Google Ads accounts?
Yes. You can connect unlimited Google Ads accounts, including multiple MCC accounts if needed.
What happens if I disconnect Google Ads?
Disconnecting stops future data synchronization. Your historical performance data remains in Flyweel for reporting and analysis.
Next Steps
Once Google Ads is connected:
- Connect Meta Ads: Add Meta Ads integration for cross-platform analysis
- Explore AdGrid: Use the AdGrid Campaign Manager to analyze campaigns
- Set Up Reports: Configure Reports & Analytics for automated monitoring
Need Help? Contact our support team at team@flyweel.co for assistance with Google Ads integration.
