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Integrations & Connected Platforms

What Are Flyweel Integrations?

Flyweel integrations connect your advertising platforms, CRMs, and accounting tools to create a unified SpendOps dashboard. Connect Google Ads and Meta Ads in minutes, sync invoices to Xero automatically, and import data from any platform via CSV.

Unified Campaign Management: Flyweel integrates with popular advertising platforms to help you consolidate and analyze your campaign data in one dashboard.

Flyweel’s SpendOps platform connects directly with Google Ads, Meta Ads (Facebook & Instagram), Xero, Pipedrive, and CSV uploads to provide unified campaign analysis, cross-platform optimization insights, automated invoice reconciliation, and waste elimination.

Available Integrations

Advertising Platforms

  • Google Ads: Search, Display, Shopping, and YouTube campaigns
  • Meta Ads: Facebook and Instagram advertising

Finance & Accounting

CRM & Sales

  • Pipedrive: Contact syncing with your sales pipeline

Data Import

  • CSV Uploads: Import campaign data from any platform via CSV file

Google Ads integration provides access to all your Search, Display, Shopping, and YouTube campaign data.

Prerequisites

Before connecting Google Ads, ensure you have:

  • Admin access to your Google Ads accounts
  • Active campaigns with performance data
  • Google account with appropriate permissions

Connection Process

Navigate to Integrations

Go to Settings > Integrations in your Flyweel dashboard

Initiate Google Ads Connection

Click the Connect Google Ads button to begin authentication

Google Authentication

You will be redirected to Google’s secure authentication page:

  • Log in with your Google account
  • Review and accept Flyweel’s permission requests
  • Grant access to view Google Ads campaigns and performance data

Account Selection

After authentication, you will return to Flyweel and see your account hierarchy

Managing Google Ads Accounts

Account Hierarchy View

Flyweel displays your Google Ads accounts in an organized hierarchy:

  • Manager Accounts (MCC): Expandable containers showing sub-accounts
  • Individual Accounts: Direct Google Ads accounts with campaign data
  • Account Status Indicators: Visual status for each account (Active, Suspended, etc.)

Manager Account Selection: Selecting a manager account automatically includes all sub-accounts, making it easy to analyze entire account groups.

Data Synchronization

After selecting accounts:

  1. Click Save & Refresh to save selections
  2. Initial data import begins automatically
  3. Sync duration: 2-15 minutes depending on account size
  4. Data refreshes every 4 hours thereafter

Authentication Failures

  • Ensure you are using the correct Google account
  • Check that your account has Google Ads access
  • Try clearing browser cache and reconnecting

Missing Accounts

  • Verify account permissions in Google Ads
  • Check if accounts are suspended or inactive

Data Sync Delays

  • Large accounts (1000+ campaigns) may take up to 30 minutes for initial sync
  • Contact support if sync exceeds expected timeframe

Meta Ads Integration

Meta Ads integration includes access to Facebook and Instagram campaigns with unified performance tracking.

Prerequisites

Before connecting Meta Ads, ensure you have:

  • Admin access to Meta Business Manager
  • Active ad accounts with campaign data
  • Facebook profile with business permissions

Connection Process

Access Integrations Page

Navigate to Settings > Integrations in your Flyweel dashboard

Initiate Meta Connection

Click the Connect Meta Ads button to start the authentication flow

Facebook Authentication

You will be redirected to Facebook’s authentication system:

  • Log in with your Facebook profile
  • Review Flyweel’s permission requests
  • Grant access to your Meta Ads accounts and campaign data

Ad Account Selection

After authentication, select the ad accounts you want to include in Flyweel

Managing Meta Ads Accounts

Account Selection Strategy

  • Business Manager Structure: Accounts are organized by Business Manager
  • Multiple Accounts: Select all relevant ad accounts for comprehensive analysis
  • Permission Levels: Ensure you have appropriate access to selected accounts

Data Import

Data Scope: Meta integration includes all campaign types: Feed, Stories, Reels, and cross-platform placements.

After selecting accounts:

  1. Click Save & Refresh to confirm selections
  2. Initial data synchronization begins
  3. Import includes historical data (up to 90 days for initial sync)
  4. Data refreshes every 4 hours thereafter

Meta Ads Troubleshooting

Facebook Login Problems

  • Use the Facebook profile with Business Manager access
  • Ensure you are not using a personal account without business permissions

Permission Errors

  • Verify admin access in Meta Business Manager
  • Check ad account ownership or permissions

Account Not Appearing

  • Confirm the ad account is active and has recent spend
  • Check Business Manager account assignments

Xero Invoice Sync

Xero Invoice Sync automatically creates invoices in Xero for your Meta Ads spend. This Premium Feature eliminates manual invoice entry and streamlines advertising reconciliation.

Premium Feature: Xero Invoice Sync is available on paid Flyweel plans only.

For complete setup instructions, see the dedicated Xero Invoice Sync Guide.

Quick Overview

What Flyweel Can Do:

  • Read contacts and invoices from your Xero organization
  • Sync organization data to match invoices correctly
  • Create invoices for Meta Ads spend (when enabled per account)

What Flyweel Cannot Do:

  • Modify existing invoices in Xero
  • Delete any records from your Xero account
  • Change account settings or permissions

Connection Steps

  1. Navigate to Settings > Integrations in Flyweel
  2. Click Connect Xero and authorize via OAuth
  3. Select your Xero organization
  4. Choose a contact for Meta invoicing
  5. Enable sync for desired Meta ad accounts

Account Management Best Practices

Security & Permissions

  • Minimum Required Access: Flyweel only requests read permissions for campaign data
  • Data Privacy: All data is encrypted and stored securely
  • Access Review: Regularly review connected accounts and remove unused connections

Data Synchronization

Sync Frequency

  • Data Refresh: Every 4 hours from connected platforms
  • Historical Data: Up to 2 years of performance data available after initial sync
  • Initial Sync: Typically 2-15 minutes depending on account size

Managing Large Accounts

For accounts with extensive campaign data:

  • Staged Integration: Connect accounts gradually to monitor performance
  • Priority Selection: Start with highest-spending accounts
  • Performance Monitoring: Watch for any dashboard slowdowns

Request Integrations

Want us to build support for a platform you use? Vote for or request new integrations below:

Advertising Platforms (Coming Soon)

CRM & Sales (Coming Soon)

Analytics & Tracking (Coming Soon)

Lead Distribution (Coming Soon)

Request New Integration: Click any platform above to learn more and vote for it to be built. Do not see what you need? Contact us at team@flyweel.co

Need Help?

Integration Support: If you encounter issues connecting your accounts, our support team is here to help with platform-specific troubleshooting.

Support Resources

Next Steps

Once your accounts are connected and syncing:

  1. Explore the AdGrid Campaign Manager for unified campaign analysis
  2. Try the AI Agent for cross-platform optimization insights
  3. Set up Reports & Analytics for AI-generated reports

Frequently Asked Questions

Which platforms does Flyweel currently support?

Flyweel currently supports Google Ads (including YouTube), Meta Ads (including Facebook and Instagram), Xero for invoice sync, Pipedrive for contact syncing, and CSV file uploads for any other platform data.

How long does it take to connect my ad accounts to Flyweel?

Most teams complete the connection process in under 5 minutes. Initial data sync typically takes 2-15 minutes depending on your account size.

Can I connect multiple Google Ads accounts to Flyweel?

Yes, you can connect unlimited Google Ads accounts, including Manager (MCC) accounts which automatically include all sub-accounts.

Do I need admin access to connect my advertising accounts?

Yes, admin-level access is required for both Google Ads and Meta Ads to grant Flyweel the necessary read permissions.

What permissions does Flyweel require to access my ad accounts?

Flyweel only requests read-only access to view campaign performance data. We never request permissions to modify campaigns, change budgets, or make purchases.

How often does Flyweel sync data from my connected platforms?

Data refreshes every 4 hours from connected platforms.

Can I disconnect my ad accounts from Flyweel at any time?

Yes. You can disconnect accounts anytime from Settings > Integrations. This immediately revokes Flyweel’s access while preserving your historical data.

What happens to my data if I disconnect an advertising account?

Historical performance data remains available in Flyweel for reporting and analysis. Only new data synchronization stops.

Does Flyweel support Google Ads Manager (MCC) accounts?

Yes. Selecting an MCC account automatically includes all sub-accounts for comprehensive cross-account analysis.

How do I troubleshoot connection issues with my ad platforms?

Common fixes include clearing browser cache, verifying account permissions, and ensuring correct login credentials. For persistent issues, contact team@flyweel.co.

Ready to connect? With your platforms connected, you have access to Flyweel’s full SpendOps capabilities for eliminating advertising waste and maximizing performance.

Ready to get started?

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