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Xero Invoice Sync for Ad Spend

What is Xero Invoice Sync?Link to this section

Automatically sync your ad spend with Xero. No more manual data entry. No more reconciliation headaches.

Flyweel pulls your actual ad spend from Meta Ads and creates matching invoices in Xero. Your books stay accurate without the busywork.


Key BenefitsLink to this section

  • Accurate books — Real spend data, not estimates or manual entries.
  • Time saved — No more copying numbers from ad platforms to Xero.
  • Easy reconciliation — Match invoices to actual spend automatically.
  • Audit-ready — Clear paper trail linking ad costs to financial records.

How It WorksLink to this section

Connect Xero

Authenticate your Xero organization from Flyweel’s Integrations page.

Connect Meta Ads

Link your Meta Ads account to pull spend data.

Select contact and accounts

Choose the Xero contact for Meta invoicing and enable sync for desired ad accounts.

Automatic sync

Flyweel creates invoices in Xero matching your Meta Ads spend.


Connecting XeroLink to this section

Step 1: Go to IntegrationsLink to this section

Navigate to Settings → Integrations in Flyweel.

Step 2: Find XeroLink to this section

Click the Xero card in the Finance section.

Step 3: AuthorizeLink to this section

Click Connect and sign in to your Xero account. Select the organization you want to sync with Flyweel.

Step 4: Grant PermissionsLink to this section

Xero will ask you to authorize Flyweel. We request:

PermissionWhy We Need It
Read contactsMatch vendors to ad platforms
Read/write invoicesCreate spend transactions
Read accountsMap to correct chart of accounts
Read organizationVerify organization details

Your Data is Secure — Flyweel only writes invoice/transaction data. We never modify your existing Xero records or access bank account details.

Step 5: Configure SettingsLink to this section

After connecting, configure your sync:

  • Account mapping — Select which Xero account to use for ad spend (e.g., “Advertising Expense”)
  • Sync frequency — Daily, weekly, or monthly
  • Invoice format — How transactions should be named in Xero

What Gets SyncedLink to this section

DataDescription
Ad spendActual amount spent on Meta Ads per day
PlatformMeta Ads
Campaign breakdownOptional line items per campaign
DateTransaction date matching spend date
ReferenceFlyweel reference ID for tracking

Sync SettingsLink to this section

Account MappingLink to this section

Map your ad spend to the correct Xero accounts:

  • Default account — Where all ad spend goes (e.g., “6200 - Advertising”)
  • Platform-specific accounts — Optional separate accounts per platform
  • Campaign-level accounts — Optional granular tracking per campaign

Sync FrequencyLink to this section

Choose when Flyweel syncs data to Xero:

FrequencyBest For
DailyHigh-spend accounts needing real-time visibility
WeeklyMost advertisers — balance of accuracy and simplicity
MonthlyLow-spend accounts or quarterly reporting needs

Invoice FormatLink to this section

Customize how transactions appear in Xero:

  • Reference formatFW-{platform}-{date} or custom
  • Description — Include campaign names or keep it simple
  • Line items — Single line per platform or itemized by campaign

ReconciliationLink to this section

Matching Invoices to Platform ChargesLink to this section

When you receive invoices from Google or Meta:

  1. Open the invoice in Xero
  2. Find the matching Flyweel transaction(s)
  3. The amounts should match — if not, Flyweel flags discrepancies

Handling DiscrepanciesLink to this section

Discrepancies happen. Common causes:

  • Timing — Platforms sometimes adjust charges after the fact
  • Currency conversion — Exchange rate differences
  • Refunds/credits — Platform credits that haven’t synced yet

Pro Tip — Enable Flyweel’s discrepancy alerts to get notified when synced amounts don’t match platform invoices.


TroubleshootingLink to this section

Sync Not WorkingLink to this section

  1. Check connection — Go to Integrations and verify Xero shows “Connected”
  2. Re-authorize — If expired, click “Reconnect” and sign in again
  3. Check permissions — Ensure Flyweel has write access to invoices

Wrong AccountLink to this section

To change the account mapping:

  1. Go to Settings → Integrations → Xero
  2. Click Configure
  3. Update the account mapping
  4. Future syncs will use the new account

Duplicate TransactionsLink to this section

Flyweel uses reference IDs to prevent duplicates. If you see duplicates:

  1. Check if someone manually created similar transactions
  2. Look for Flyweel reference IDs (e.g., FW-GADS-2024-01-15)
  3. Delete the manual entry or the duplicate

Frequently Asked QuestionsLink to this section

Does Flyweel modify my existing Xero data?Link to this section

No. Flyweel only creates new transactions. We never edit or delete your existing invoices, contacts, or other data.

Can I use Xero Invoice Sync without connecting Meta Ads?Link to this section

No. The sync requires Meta Ads connected to pull spend data.

What if I use multiple Xero organizations?Link to this section

Currently, Flyweel connects to one Xero organization per Flyweel organization. Contact support if you need multi-org support.

How far back can Flyweel sync historical data?Link to this section

On first connection, we can sync up to 12 months of historical spend data. After that, syncs happen based on your chosen frequency.

Is my financial data shared with anyone?Link to this section

No. Your Xero data stays between you and Xero. Flyweel only writes transaction data and doesn’t store or share your financial records.


Ready to get started?

Start optimizing your ad spend today with Flyweel.