What is Reports & Analytics?
Unified dashboards and KPIs for daily clarity without digging.
Key Benefits
- Single source of truth — Everyone sees the same KPIs across platforms.
- Faster alignment — Clear visuals help teams decide in seconds.
- Spot trends quickly — See changes over time without manual exports.
Getting Started
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Authenticate Google Ads and Meta Ads from Platform Connections.
Open Reports & Analytics
View unified metrics and dashboards.
Pick date range & filters
Use presets or custom ranges; filter by platform and status.
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Generate charts/tables on demand and summarize trends.
Related Resources
Reports vs. AdGrid (When to use which)
| Scenario | Use Reports & Analytics | Use AdGrid |
|---|---|---|
| Executive overview / KPIs | ✅ Unified dashboards and KPIs | — |
| Trend analysis over time | ✅ Visual charts and comparisons | — |
| Campaign-level actions | — | ✅ Side-by-side management and filters |
| Quick comparisons across platforms | ✅ High-level comparisons | ✅ Detailed comparisons |
| Sharing/Presenting to stakeholders | ✅ Share-ready visuals | — |
Frequently Asked Questions
How do I compare platforms?
Use platform filters and the “Performance by Platform” chart.
Where do I see KPIs?
On the main dashboard; use presets or custom ranges to adjust.
Can I drill down to campaigns?
Yes. Use links from charts or switch to AdGrid for campaign‑level detail.
Your Single Source of Truth - The Reports & Analytics dashboard provides a high-level, visual overview of your campaign performance across all connected ad platforms, designed for quick trend identification and strategic decision-making.
The Reports & Analytics dashboard in Flyweel consolidates performance data from Google Ads and Meta Ads into one intuitive, visual interface. It serves as your single source of truth for understanding cross-platform campaign health, identifying performance trends, and communicating advertising ROI to stakeholders.
Dashboard Overview
Flyweel’s reporting capabilities are designed to provide clarity and actionable insights at a glance:
- Unified KPIs - Aggregated metrics from all connected platforms
- Visual Performance Charts - At-a-glance understanding of campaign trends
- Customizable Dashboards - Tailor your view to focus on what matters most
- Real-time Data Sync - Auto-refresh for up-to-the-minute insights
- Advanced Filtering - Drill down into specific performance segments
Key Performance Charts
Performance by Platform
This chart offers a direct comparison between your Google Ads and Meta Ads performance, helping you:
- Identify top-performing channels
- Understand platform-specific strengths
- Optimize budget allocation between platforms
- Analyze cross-platform ROI
Campaign Status Breakdown
This chart provides a clear overview of your campaign landscape:
- Active Campaigns - Monitor currently running initiatives
- Paused Campaigns - Review temporarily disabled campaigns
- Ended Campaigns - Analyze historical performance
Campaign Health Check: Use this chart to quickly identify any unintended campaign pauses or budget depletion issues.
Performance Over Time
This chart visualizes key metrics over your selected date range:
- Spend & Budget Pacing - Track advertising investment and efficiency
- Impressions & Reach - Monitor campaign visibility and audience growth
- Clicks & Engagement - Analyze traffic generation and ad interaction
- Conversions & ROAS - Measure business outcomes and return on investment
Use Cases:
- Spotting performance trends and seasonality
- Identifying the impact of campaign changes
- Forecasting future performance based on historical data
Dashboard Customization
Layout & Density
Tailor your reporting dashboard to your specific needs:
-
Layout Configuration
- Choose from multiple chart arrangements
- Prioritize most important visualizations
- Create different layouts for different audiences (e.g., executive vs. analyst)
-
Dashboard Density
- Compact: Maximum data visibility for power users
- Cozy: Balanced view for general analysis
- Comfortable: Spacious layout for clear presentations
Auto-Refresh
Keep your data fresh with automatic updates:
- Enable Auto-Refresh to get real-time performance insights
- Set Refresh Interval - Choose from 5, 15, or 30-minute intervals
- Live Monitoring - Perfect for war rooms and live campaign tracking
Performance Note: Frequent auto-refresh on very large datasets may slightly impact dashboard performance. We recommend 15-minute intervals for most use cases.
Report Filters
Control the data included in your reports with powerful filters:
-
Date Range
- Analyze specific time periods with preset or custom ranges
- Compare performance across different timeframes
-
Platform
- Focus on Google Ads, Meta Ads, or both
- Isolate platform-specific trends and insights
-
Campaign Status
- View data for active, paused, or ended campaigns
- Exclude irrelevant campaigns from your analysis
Best Practices
For Executive Stakeholders
When presenting to leadership:
- Focus on high-level KPIs: Total spend, conversions, ROAS, and cost per acquisition
- Use trend analysis: Show performance improvements and growth over time
- Highlight key insights: Use callouts and annotations to explain what the data means
- Connect to business goals: Frame advertising performance in terms of business impact
For Campaign Managers
For day-to-day optimization:
- Drill into platform-specific performance to identify optimization opportunities
- Use metric filters to find underperforming campaigns and ads
- Analyze short-term trends to make quick, impactful adjustments
- Create custom views that align with your specific campaign goals and responsibilities
For Agency Teams
When reporting to clients:
- Create client-specific dashboards with relevant KPIs
- Use comparison periods to demonstrate performance improvements
- Export charts and data for inclusion in client reports
- Collaborate with clients by sharing dashboard views
Platform Integration
AI Assistant
Your Reports dashboard is enhanced by the AI Agent:
- Natural Language Queries - Ask for specific charts and data visualizations
- Automated Insights - The AI can automatically generate and explain key performance charts
- Report Summaries - Ask the AI to summarize your dashboard performance in plain English
AdGrid Campaign Manager
Data from the AdGrid Campaign Manager flows seamlessly into your reports:
- Unified Data Source - All AdGrid data is available for reporting
- Drill-Down Capabilities - Click from a report chart directly to the relevant campaigns in AdGrid
- Consistent Filtering - Filters applied in one module can sync across others
Troubleshooting
Data Discrepancies
- Check Platform Reporting - Always verify against the native ad platform for critical decisions
- Attribution Windows - Ensure consistent attribution settings where possible
- Timezone Alignment - Use the same timezone settings across all platforms and Flyweel
Chart Loading Issues
- Clear Browser Cache - Often resolves temporary display issues
- Reduce Date Range - Large date ranges can impact loading times
- Contact Support - If issues persist, our team is ready to help
Next Steps
- Deep Dive: Explore the AdGrid Campaign Manager for campaign-level details
- Get Insights: Use the AI Agent to understand the story behind your data
- Take Action: Implement optimization strategies based on your reporting insights
Frequently Asked Questions
What’s the difference between Reports & Analytics and AdGrid?
Reports & Analytics provides high-level visual dashboards and KPI overviews for trend analysis and executive reporting. AdGrid offers detailed campaign-level data tables for hands-on optimization and granular management.
How often do the reports update with new data?
Reports auto-refresh every 15 minutes during business hours with complete data syncs every 4 hours, ensuring you’re working with near real-time performance insights.
Can I customize which metrics appear in my reports?
Yes, use dashboard customization options to select specific KPIs, adjust date ranges, choose chart types, and create personalized views for different stakeholders or analysis needs.
What is auto-refresh and how do I enable it?
Auto-refresh automatically updates your dashboard at set intervals (5, 15, or 30 minutes). Enable it from dashboard settings to monitor live campaign performance during important launches or optimizations.
How do I compare performance across different time periods?
Use the date range selector to choose comparison periods, or apply preset ranges like “Last 7 Days vs Previous 7 Days” to automatically visualize period-over-period changes.
Can I export reports for client presentations or stakeholder meetings?
Yes, export charts, data tables, and complete dashboards as PDF, PNG, or CSV formats for inclusion in presentations, emails, or external reporting tools.
What does “dashboard density” mean?
Density controls how compactly information displays: Compact (maximum data per screen), Cozy (balanced view), or Comfortable (spacious layout ideal for presentations).
How do I filter reports by specific platforms or campaign status?
Use the platform filter to show only Google Ads or Meta Ads data, and apply campaign status filters (Active, Paused, Ended) to focus analysis on relevant campaign subsets.
Why might I see discrepancies between Flyweel reports and native platform data?
Minor differences can occur due to attribution window variations, timezone settings, data sync timing, or platform reporting delays. Always use consistent settings and verify against native platforms for critical decisions.
Can I create custom calculated metrics in Reports & Analytics?
While custom metrics are primarily created in AdGrid, you can create custom report views that emphasize specific metric combinations or apply custom filters to standard metrics for tailored analysis.
