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Platform Connections

What is Platform Connections?

Connect Google Ads and Meta Ads to Flyweel in minutes.

Unified Campaign Management - Flyweel integrates with the most popular advertising platforms to help you consolidate and analyze your campaign data in one powerful dashboard.

Flyweel’s SpendOps platform connects directly with Google Ads and Meta Ads (Facebook & Instagram) to provide unified campaign analysis, cross-platform optimization insights, and automated waste elimination. This guide provides comprehensive instructions for connecting and managing your platform integrations.

Supported Advertising Platforms

Google Ads integration provides comprehensive access to all your Search, Display, Shopping, and YouTube campaign data with real-time synchronization.

Prerequisites

Before connecting Google Ads, ensure you have:

  • Admin access to your Google Ads accounts
  • Active campaigns with performance data
  • Google account with appropriate permissions

Connection Process

Navigate to Connections

Go to Settings > Connections in your Flyweel dashboard

Initiate Google Ads Connection

Click the Connect Google Ads button to begin authentication

Google Authentication

You’ll be redirected to Google’s secure authentication page:

  • Log in with your Google account
  • Review and accept Flyweel’s permission requests
  • Grant access to view Google Ads campaigns and performance data

Account Selection

After authentication, you’ll return to Flyweel and see your account hierarchy

Managing Google Ads Accounts

Account Hierarchy View

Flyweel displays your Google Ads accounts in an organized hierarchy:

  • Manager Accounts (MCC) - Expandable containers showing sub-accounts
  • Individual Accounts - Direct Google Ads accounts with campaign data
  • Account Status Indicators - Visual status for each account (Active, Suspended, etc.)

Account Selection Best Practices

Manager Account Selection: Selecting a manager account automatically includes all sub-accounts, making it easy to analyze entire account groups.

  • Select relevant accounts: Choose accounts you actively manage and want to optimize
  • Consider data volume: Large accounts may take longer to sync initially
  • Review periodically: Add new accounts as your advertising expands

Data Synchronization

After selecting accounts:

  1. Click Save & Refresh to save selections
  2. Initial data import begins automatically
  3. Sync duration: 2-15 minutes depending on account size
  4. Real-time updates occur every 4 hours thereafter

Common Connection Issues

Authentication Failures

  • Ensure you’re using the correct Google account
  • Check that your account has Google Ads access
  • Try clearing browser cache and reconnecting

Missing Accounts

  • Verify account permissions in Google Ads
  • Check if accounts are suspended or inactive
  • Contact your Google Ads manager if using agency accounts

Data Sync Delays

  • Large accounts (1000+ campaigns) may take up to 30 minutes for initial sync
  • Check account size and expected sync time
  • Contact support if sync exceeds expected timeframe

Meta Ads Integration

Meta Ads integration includes comprehensive access to Facebook, Instagram, Messenger, and Audience Network campaigns with unified performance tracking.

Prerequisites

Before connecting Meta Ads, ensure you have:

  • Admin access to Meta Business Manager
  • Active ad accounts with campaign data
  • Facebook profile with business permissions

Connection Process

Access Connections Page

Navigate to Settings > Connections in your Flyweel dashboard

Initiate Meta Connection

Click the Connect Meta Ads button to start the authentication flow

Facebook Authentication

You’ll be redirected to Facebook’s authentication system:

  • Log in with your Facebook profile
  • Review Flyweel’s permission requests
  • Grant access to your Meta Ads accounts and campaign data

Ad Account Selection

After authentication, select the ad accounts you want to include in Flyweel

Managing Meta Ads Accounts

Account Selection Strategy

  • Business Manager Structure: Accounts are organized by Business Manager
  • Multiple Accounts: Select all relevant ad accounts for comprehensive analysis
  • Permission Levels: Ensure you have appropriate access to selected accounts

Data Import Configuration

Data Scope: Meta integration includes all campaign types - Feed, Stories, Reels, Video, and cross-platform placements.

After selecting accounts:

  1. Click Save & Refresh to confirm selections
  2. Initial data synchronization begins
  3. Import includes historical data (up to 90 days)
  4. Ongoing sync occurs every 4 hours

Meta Ads Troubleshooting

Authentication Issues

Facebook Login Problems

  • Use the Facebook profile with Business Manager access
  • Ensure you’re not using a personal account without business permissions
  • Check if your Facebook account is restricted

Permission Errors

  • Verify admin access in Meta Business Manager
  • Check ad account ownership or permissions
  • Contact your agency if using managed accounts

Account Not Appearing

  • Confirm the ad account is active and has recent spend
  • Check Business Manager account assignments
  • Verify account isn’t suspended or restricted

Account Management Best Practices

Security & Permissions

  • Minimum Required Access: Flyweel only requests read permissions for campaign data
  • Data Privacy: All data is encrypted and stored securely
  • Access Review: Regularly review connected accounts and remove unused connections

Optimization Strategies

Multi-Platform Analysis

With both platforms connected, leverage:

  • Cross-platform performance comparisons
  • Unified budget allocation insights
  • Channel-specific optimization recommendations
  • Consolidated reporting and analytics

Account Organization

  • Logical Grouping: Connect related accounts for coherent analysis
  • Campaign Naming: Use consistent naming conventions across platforms
  • Regular Maintenance: Review and update account selections monthly

Data Synchronization

Sync Frequency

  • Real-time Dashboard: Updates every 15 minutes during business hours
  • Bulk Data Sync: Complete refresh every 4 hours
  • Historical Data: Up to 2 years of historical performance data

Managing Large Accounts

For accounts with extensive campaign data:

  • Staged Integration: Connect accounts gradually to monitor performance
  • Priority Selection: Start with highest-spending accounts
  • Performance Monitoring: Watch for any dashboard slowdowns

Advanced Integration Features

Custom Metrics Support

Both platforms support:

  • Custom conversions and goal tracking
  • Enhanced ecommerce data integration
  • Attribution model preferences
  • Audience insights and demographic data

API Rate Limits

Flyweel automatically manages API calls to stay within platform limits:

  • Google Ads: Optimized batching for large account structures
  • Meta Ads: Smart queuing for high-volume accounts
  • Error Handling: Automatic retry logic for temporary failures

Request Integrations

Want us to build support for a platform you use? Vote for or request new integrations below:

Advertising Platforms

CRM & Sales

Analytics & Tracking

Lead Distribution

Finance & Accounting

  • Xero - Cloud accounting software

Request New Integration - Click any platform above to learn more and vote for it to be built. Don’t see what you need? Contact us at team@flyweel.co

Need Help?

Integration Support: If you encounter issues connecting your accounts, our support team is here to help with platform-specific troubleshooting.

Support Resources

  • 📧 Technical Support: team@flyweel.co
  • 📖 Platform Documentation: Review Google Ads Help and Meta Business Help
  • 🔗 Account Management: Visit your respective platform’s business manager
  • 💬 Live Chat: Available in-app for integration assistance

Next Steps

Once your accounts are connected and syncing:

  1. Explore the AdGrid Campaign Manager for unified campaign analysis
  2. Try the AI Agent for cross-platform optimization insights
  3. Set up Reports & Analytics for automated performance monitoring

Frequently Asked Questions

Which advertising platforms does Flyweel currently support?

Flyweel currently supports Google Ads and Meta Ads (including Facebook and Instagram). CRM, lead distribution, and accounting integrations are in development.

How long does it take to connect my ad accounts to Flyweel?

Most teams complete the connection process in under 5 minutes. Initial data sync typically takes 2-15 minutes depending on your account size.

Can I connect multiple Google Ads accounts to Flyweel?

Yes, you can connect unlimited Google Ads accounts, including Manager (MCC) accounts which automatically include all sub-accounts for streamlined management.

Do I need admin access to connect my advertising accounts?

Yes, admin-level access is required for both Google Ads and Meta Ads to grant Flyweel the necessary read permissions to access your campaign data.

What permissions does Flyweel require to access my ad accounts?

Flyweel only requests read-only access to view campaign performance data. We never request permissions to modify campaigns, change budgets, or make purchases on your behalf.

How often does Flyweel sync data from my connected platforms?

Dashboard updates occur every 15 minutes during business hours, with complete data refreshes every 4 hours. Historical data is available for up to 2 years.

Can I disconnect my ad accounts from Flyweel at any time?

Absolutely. You can disconnect accounts anytime from Settings > Connections. This immediately revokes Flyweel’s access while preserving your historical data in the platform.

What happens to my data if I disconnect an advertising account?

Historical performance data remains available in Flyweel for reporting and analysis. Only new data synchronization stops when you disconnect an account.

Does Flyweel support Google Ads Manager (MCC) accounts?

Yes, Flyweel fully supports Google Ads Manager accounts. Selecting an MCC account automatically includes all sub-accounts for comprehensive cross-account analysis.

How do I troubleshoot connection issues with my ad platforms?

Common fixes include clearing browser cache, verifying account permissions, and ensuring you’re using the correct login credentials. For persistent issues, contact our support team at team@flyweel.co.

Ready to optimize? With your platforms connected, you now have access to Flyweel’s full SpendOps capabilities for eliminating advertising waste and maximizing performance.

Ready to get started?

Join the closed beta and start optimizing your ad spend today.